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The Wall Street Journal
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===Design changes=== The nameplate is unique in having a period at the end.<ref>{{cite news|last=Lee|first=Carol E.|url=https://www.wsj.com/articles/SB10000872396390444840104577553020326811222|title=Punctuation Nerds Stopped by Obama Slogan, 'Forward.'|newspaper=The Wall Street Journal|date=July 31, 2012|access-date=September 23, 2024|url-status=dead|url-access=subscription|archive-url=https://web.archive.org/web/20120805075139/https://online.wsj.com/article/SB10000872396390444840104577553020326811222.html|archive-date=August 5, 2012}}</ref> Front-page advertising in the ''Journal'' was re-introduced on September 5, 2006. This followed similar introductions in the European and Asian editions in late 2005.<ref>{{cite web|url=http://biz.yahoo.com/pz/060718/102326.html|title=Wall Street Journal Introduces New Front Page Advertising Opportunity|date=July 18, 2006|access-date=August 19, 2006|archive-url=https://web.archive.org/web/20060814030343/http://biz.yahoo.com/pz/060718/102326.html|archive-date=August 14, 2006}}</ref> After presenting nearly identical front-page layouts for half a century{{snd}} always six columns, with the day's top stories in the first and sixth columns, "What's News" digest in the second and third, the "A-hed" feature story in the fourth (with 'hed' being jargon for [[headline]]) and themed weekly reports in the fifth column<ref>{{cite web|url=http://info.wsj.com/college/guidedtour/pageone.html|title=WSJ.com Guided Tour: Page One|archive-url=https://web.archive.org/web/20090101105307/http://info.wsj.com/college/guidedtour/pageone.html|access-date=September 23, 2024|archive-date=January 1, 2009|url-status=dead}}</ref>{{snd}} the paper in 2007 decreased its [[broadsheet]] width from 15 to 12{{nbsp}}inches while keeping the length at 22{{frac|3|4}}{{nbsp}}inches, to save [[newsprint]] costs. News design consultant [[Mario García (designer)|Mario Garcia]] collaborated on the changes. Dow Jones said it would save $18{{nbsp}}million a year in newsprint costs across all ''The Wall Street Journal'' papers.<ref>{{cite news|last=Ahrens|first=Frank|url=https://www.washingtonpost.com/wp-dyn/content/article/2005/10/11/AR2005101101551.html|title=Wall Street Journal To Narrow Its Pages|newspaper=[[The Washington Post]]|date=October 12, 2005|access-date=August 19, 2006|url-status=live|archive-url=https://web.archive.org/web/20080724120700/http://www.washingtonpost.com/wp-dyn/content/article/2005/10/11/AR2005101101551.html|archive-date=July 24, 2008}}</ref> This move eliminated one column of print, pushing the "A-hed" out of its traditional location (though the paper now usually includes a quirky feature story on the right side of the front page, sandwiched among the lead stories). The paper uses ink dot drawings called [[hedcut]]s, introduced in 1979 and originally created by [[Kevin Sprouls]],<ref>{{cite web|url=http://www.npg.si.edu/exh/journal/|title=Picturing Business in America|archive-url=https://web.archive.org/web/20051105024706/http://www.npg.si.edu/exh/journal/|archive-date=November 5, 2005|website=[[Smithsonian National Portrait Gallery]]|access-date=August 19, 2006}}</ref> in addition to photographs, a method of illustration considered a consistent visual signature of the paper. the ''Journal'' still heavily employs the use of [[caricatures]], including those by illustrator [[Ken Fallin]], such as when [[Peggy Noonan]] memorialized then-recently deceased newsman [[Tim Russert]].<ref>{{cite news|last=Noonan|first=Peggy|url=https://www.wsj.com/articles/SB121390975307189781|title=A Life's Lesson|date=June 20, 2008|access-date=September 23, 2024|work=The Wall Street Journal|url-status=dead|url-access=subscription|archive-url=https://web.archive.org/web/20080624231715/http://online.wsj.com/article/SB121390975307189781.html|archive-date=June 24, 2008}}</ref><ref>{{cite web|url=http://www.bizbash.com/orlando/content/editorial/12186_caricaturist_captures_the_corporate_market.php|title=Caricaturist Captures the Corporate Market|date=August 11, 2008|website=Biz Bash Orlando|archive-url=https://web.archive.org/web/20090924092509/http://www.bizbash.com/orlando/content/editorial/12186_caricaturist_captures_the_corporate_market.php|archive-date=September 24, 2009}}</ref> The use of color photographs and graphics has become increasingly common in recent years with the addition of more "lifestyle" sections. The daily was awarded by the [[Society for News Design]] World's Best Designed Newspaper award for 1994 and 1997.<ref>{{cite web|title=World's Best-Designed winners (2006)|work=The Society for News Design - SND |url=http://www.snd.org/competitions/print/worlds-best-designed/|publisher=Society for News Design|access-date=October 8, 2013|url-status=live|archive-url=https://web.archive.org/web/20170811101446/http://www.snd.org/competitions/print/worlds-best-designed/|archive-date=August 11, 2017|date=February 23, 2011}}</ref>
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