Editing Tim O'Reilly (section)

=== Web 2.0 ===
In 2003, after the [[Dot-com bubble|dot com bust]], O'Reilly Media's corporate goal was to reignite enthusiasm in the computer industry. Dale Dougherty, an executive at O'Reilly, invoked the phrase "Web 2.0" during a brainstorming session.<ref>{{cite web|url=http://computer.howstuffworks.com/web-20.htm|title=How Web 2.0 Works|work=HowStuffWorks|date=28 December 2007|access-date=1 May 2016|archive-date=17 February 2015|archive-url=https://web.archive.org/web/20150217030750/http://computer.howstuffworks.com/web-20.htm|url-status=live}}</ref> Though O'Reilly is often credited with popularizing the phrase Web 2.0, it originated with [[Darcy DiNucci]], who coined the term in 1999.<ref>{{Cite web |url=http://darcyd.com/fragmented_future.pdf |last=DiNucci |first=Darcy |title=Fragmented Future |format=PDF|volume=53 |issue=4 |pages=221–222 |access-date=2 August 2019 |archive-date=10 November 2011 |archive-url=https://web.archive.org/web/20111110143942/http://darcyd.com/fragmented_future.pdf |url-status=live }}</ref> O'Reilly went on to popularize the phrase as a handle for the resurgence of the web after the [[Dot-com bubble|dotcom crash]] of 2000, and as a generic term for the "harnessing of [[collective intelligence]]" viewed as the hallmark of this resurgence. O'Reilly first called an "executive conference" in 2004,<ref>{{cite web|url=http://www.web2con.com/web2con/ |work=Web2con |title=Web 2.0 Conference |year=2004 |url-status=unfit |archive-url=https://web.archive.org/web/20080913174125/http://www.web2con.com/web2con/ |archive-date=13 September 2008 }}</ref> inviting five hundred technology and business leaders, followed by a public version of the event in 2005. Annual iterations of the event, known as the "[[Web 2.0 Summit]]" from 2006 onwards, continued until 2011.

O'Reilly and employees of O'Reilly Media have applied the "2.0" concept to conferences in publishing and government, amongst other things.<ref>{{Cite journal | volume = 2| issue = 1 75| pages = 53–84| last = Turner| first = Fred|author2=Christine Larson| title = Network Celebrity: Entrepreneurship and the New Public Intellectuals| journal = Public Culture| date = 1 January 2015| doi = 10.1215/08992363-2798343}}</ref> O'Reilly envisions the [[Internet Operating System]]<ref name=StateOS>{{cite web|last=O'Reilly|first=Tim|title=The State of the Internet Operating System|url=http://radar.oreilly.com/2010/03/state-of-internet-operating-system.html|work=radar.oreilly.com|access-date=25 August 2011}}</ref> as consisting of various sub systems, such as media, payment, speech recognition, location, and identity. He uses the analogy of the [[Microbiome|biome]] of the human body having more bacterial than human cells (a ratio lately estimated at 1.3:1),<ref name="Abbott2016">{{cite journal|author1=Alison Abbott|title=Scientists bust myth that our bodies have more bacteria than human cells|journal=Nature|date=8 January 2016|doi=10.1038/nature.2016.19136|url=http://www.nature.com/news/scientists-bust-myth-that-our-bodies-have-more-bacteria-than-human-cells-1.19136|access-date=2 March 2017|publisher=Macmillan|issn=0028-0836|doi-access=free|archive-date=17 January 2021|archive-url=https://web.archive.org/web/20210117145414/http://www.nature.com/news/scientists-bust-myth-that-our-bodies-have-more-bacteria-than-human-cells-1.19136|url-status=live}}</ref> but depending upon millions of other organisms each pursuing their own interest but nevertheless weaving a co-operative web.<ref name=Expo2>{{cite video
 |people       = Tim O'Reilly, John Battelle
 |date         = 6 May 2010
 |title        = Web 2.0 Expo SF 2010: Tim O'Reilly, "State of the Internet Operating System"
 |url          = https://www.youtube.com/watch?v=hAau6W--iMo
 |format       = SWF/FLV(Flash)/h.264
 |medium       = Videotaped Conference
 |publisher    = OReillyMedia
 |location     = San Francisco
 |time         = 12:20
 |access-date  = 24 August 2011
 |archive-date = 11 April 2011
 |archive-url  = https://web.archive.org/web/20110411230809/http://www.youtube.com/watch?v=hAau6W--iMo&feature=youtu.be
 |url-status   = live
}}</ref>