Editing Tupperware (section)

==Tupperware parties==
[[File:Tupperware party.jpg|right|thumb|A Tupperware party advertisement from the late 1950s]]
Tupperware is still sold mostly through a [[party plan]]. A Tupperware party is run by a Tupperware consultant as a host or hostess who invites friends and neighbors into their home to see the product line. Parties also take place in workplaces, schools, and other community groups.<ref>{{cite news |last1=Blakemore |first1=Erin |title=Tupperware Parties: Suburban Women's Plastic Path to Empowerment |url=https://www.history.com/news/tupperware-parties-brownie-wise |work=History.com |date=1 March 2019 |language=en}}</ref> To stay in touch with its sales force, Tupperware published the monthly magazine ''Tupperware Sparks''. The magazine had snapshots of saleswomen posing with awards and recognition for high sales. To avoid spending money on advertising, Tupperware created events that attracted free publicity.<ref>{{cite web| url=https://www.pbs.org/wgbh/americanexperience/features/tupperware-parties| title=Tupperware Home Parties| publisher=PBS| access-date=29 July 2018}}</ref>

The [[multi-level marketing]] strategy adopted by Tupperware has been criticized as manipulative.<ref>{{cite web |last1=Richards |first1=Laura |url=https://www.chicagotribune.com/business/ct-biz-mlm-female-friendship-costs-20190122-story.html |website=Chicago Tribune |title=How MLMs — multilevel marketing schemes — are hurting female friendships |date=22 January 2019 |access-date=30 March 2019}}</ref> Statistics released by Tupperware in 2018 showed that 94% of its active distributors remained on the lowest level of the pyramid, with average gross earnings of $653.<ref>{{cite web |title=Tupperware Income Disclosure Summary |url=http://blog.tupperware.com/wp-content/uploads/2018/03/2018_Income_disclosure_CA.pdf |website=Tupperware |access-date=30 March 2019 |archive-date=30 March 2019 |archive-url=https://web.archive.org/web/20190330230648/http://blog.tupperware.com/wp-content/uploads/2018/03/2018_Income_disclosure_CA.pdf |url-status=dead }}</ref>

In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included selling through [[Target (store)|Target]] stores in the US and Superstores in Canada with disappointing results.<ref>{{Cite news|url=https://www.nytimes.com/2003/06/19/business/company-news-tupperware-to-end-partnership-with-target-stores.html|title=Tupperware to End Partnership with Target Stores|work=The New York Times|date=June 19, 2003|access-date=May 19, 2009}}</ref> In countries with a  focus on marketing through parties (such as [[Germany]], [[Australia]], and [[New Zealand]]), Tupperware's market share and profitability continue to decline.<ref>{{Cite news|url=https://www.marketwatch.com/story/tupperware-matches-profit-views-sales-fall-slightly-less-than-expected-2018-04-25|title=Tupperware matches profit views, sales fall slightly less than expected|last=Kilgore|first=Tomi|website=MarketWatch|language=en-US|access-date=2019-04-01}}</ref> In [[New Zealand]], products can be also purchased online without a salesperson. 

In China, Tupperware products are sold through franchised "entrepreneurial shopfronts", of which there were 1,900 in 2005, due to pyramid selling laws enacted in 1998.<ref>{{Cite news|url=https://www.latimes.com/archives/la-xpm-1998-apr-24-mn-42595-story.html|title=China Slams Door on Direct-Sales Firms|last1=Tempest|first1=Rone|date=April 24, 1998|work=[[Los Angeles Times]]|access-date=May 19, 2009|last2=Farley|first2=Maggie}}</ref><ref>{{Cite news|url=http://www.plasticsnews.com/china/english/printer_en.html?id=1131755394|title=Tupperware adapts to serve diverse markets|work=[[Plastics News]]|date=November 17, 2005|access-date=May 19, 2009|archive-date=December 8, 2008|archive-url=https://web.archive.org/web/20081208232317/http://www.plasticsnews.com/china/english/printer_en.html?id=1131755394|url-status=dead}}</ref>