Editing U&Dave (section)

===Relaunch as Dave and Freeview launch (2007–2022)===
[[File:Dave.svg|150px|thumb|Logo used from 2007 to 2022]]
In August 2007, UKTV announced they were considering on adding a planned relaunch of UKTV G2 to the [[Digital terrestrial television in the United Kingdom|digital terrestrial]] platform [[Freeview (UK)|Freeview]], replacing [[UKTV Bright Ideas]].<ref name="freeviewlaunch">{{cite web|url=http://www.digitalspy.co.uk/digitaltv/a70407/uktv-considers-g2-freeview-launch.html |title=Terrestrial&nbsp;– News&nbsp;– UKTV considers G2 Freeview launch&nbsp;– Digital Spy|website=[[Digital Spy]]|date=8 August 2007|access-date=4 November 2007}}</ref> On 20 September 2007, UKTV officially announced that the relaunch of UKTV G2 would be called Dave; and that it would occur on 15 October, and would be added to Freeview on the same day. The channel's name was chosen with UKTV saying that "everyone knows a bloke called Dave".<ref>{{cite news|first=Leigh |last=Holmwood |url=https://www.theguardian.com/media/2007/sep/20/television |title=UKTV to launch channel called 'Dave' &#124; Media &#124; MediaGuardian |publisher=Guardian |date= 20 September 2007|access-date=18 August 2010 | location=London}}</ref> To prepare for the launch, [[UKTV Bright Ideas]] was shut down permanently, with [[U&Yesterday|UKTV History]] taking over its timesharing bandwidth with [[Channel One (British and Irish TV channel)|Virgin1]], while Dave would launch in UKTV History's former Freeview bandwidth.<ref>{{cite web|url=http://www.ukfree.tv/fullstory.php?storyid=1107051303|title=It's Dave&nbsp;– not Bright Ideas and evening History&nbsp;– ukfree.tv&nbsp;– independent digital TV and switchover advice|access-date=4 November 2007|archive-date=13 October 2007|archive-url=https://web.archive.org/web/20071013165239/http://www.ukfree.tv/fullstory.php?storyid=1107051303|url-status=dead}}</ref><ref>{{cite web|url=http://www.redbeecreative.com/work/dave-channel-rebrand|title=The Story of Dave (video)|publisher=Red Bee Media |access-date=11 October 2019}}</ref> To ensure that all Freeview viewers received Dave on channel number 19, UKTV briefly placed a re-tuning notice on the programme's information. The timeshift service UKTV G2 +1 was effectively renamed Dave +1 and expanded its own broadcast hours to match its parent network.{{citation needed|date=August 2024}}

Dave used the tagline "the home of witty banter", and had [[Ralph Ineson]] as an announcer; along with David Flynn, [[Phill Jupitus]], [[Iain Lee]] and [[BBC Radio 1]] DJ [[Greg James]].{{citation needed|date=August 2024}}

On 31 January 2008, the channel began broadcasting in [[16:9 aspect ratio|widescreen]], along with the other UKTV channels.<ref>{{Cite news|url=http://uktv.co.uk/uktv/stepbystep/aid/598215 |title=UKTV goes widescreen |publisher=UKTV |access-date=24 January 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080127151643/http://uktv.co.uk/uktv/stepbystep/aid/598215 |archive-date=27 January 2008 }}</ref>

[[File:U&DaveJaVu 2024.svg|thumb|right|200px|The current logo of the timeshift channel]]
On 22 January 2009, following UKTV's acquisition of a further [[Freeview (UK)|Freeview]] broadcast slot, Dave +1 was made available on the digital terrestrial platform. Dave +1 would be renamed Dave ja vu (a play on the phrase ''[[déjà vu]]'') on 24 February, in order to "strengthen the brand's positioning as the home of witty banter"<ref name="dave+1 to dave ja vu">{{cite web|url=http://www.brandrepublic.com/News/883914/UKTV-launches-Dave-ja-vu/ |title= UKTV launches Dave ja vu&nbsp;– Brand Republic |access-date=6 June 2009}}</ref> according to UKTV bosses. In April 2009, they aired three new instalments of ''[[Red Dwarf]]'', entitled ''[[Red Dwarf: Back to Earth|Back to Earth]]''. This marked the channel's first foray into scripted original programming. During the airing of the ''Red Dwarf'' mini-series, the Dave [[Digital on-screen graphic|DOG]] in the top left corner of the screen had the word 'Lister' added after it in the same font, after the show's lead character; during the special it is even suggested that the station is named after him. ''Back to Earth'' brought record breaking viewing figures, not just in the context of the channel's past, but for digital television in general.<ref name="reddwarf1">{{Cite web|url=https://www.reddwarf.co.uk/news/2009/06/26/back-to-earth-natterings/|title=Back To Earth Natterings|website=www.reddwarf.co.uk}}</ref> Subsequently, three full series of ''Red Dwarf'' have been produced for Dave which aired in 2012, 2016 and 2017, along with a feature-length special in 2020. In June 2009, the logo was updated to incorporate the 'circle' logo branding of all the new UKTV channels.{{citation needed|date=August 2024}} At the same time, the voice of Dave became Nigel Grover, aka Scott Saunders, who had previously worked at a number of local radio stations.{{citation needed|date=August 2024}}

On 14 June 2011, UKTV announced that [[Really (TV channel)|Really]] would launch on Freeview on 2 August 2011.<ref>{{cite web|url=http://uktv.co.uk/network/item/aid/645227|title=UKTV secures free to air slot for Really, its cutting edge lifestyle channel|publisher=UKTV|date=14 June 2011|url-status=dead|archive-url=https://web.archive.org/web/20110618023550/http://uktv.co.uk/network/item/aid/645227|archive-date=18 June 2011}}</ref> To facilitate this, Dave ja vu's broadcast hours on the platform were reduced from 8.00&nbsp;am-4.00&nbsp;am to 2.00&nbsp;am-4.00&nbsp;am in order to keep the space for future use. On 29 July 2011, [[UKTV]] announced that it had secured a deal with [[Sky UK|BSkyB]] to launch three more [[High-definition television|high-definition]] channels on [[Sky UK]].<ref>{{cite web|url=http://uktv.co.uk/network/item/aid/646048 |title=UKTV enters VoD market with landmark HD content deal with Sky |publisher=UKTV |date=29 July 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111107010131/http://uktv.co.uk/network/item/aid/646048 |archive-date=7 November 2011 }}</ref> As part of Virgin Media's deal to sell its share of UKTV, all five of UKTV's HD channels would also be added to Virgin's cable television service by 2012.<ref>{{cite web|url=http://www.ft.com/cms/s/0/04a841ee-c729-11e0-a9ef-00144feabdc0.html |title=Virgin Media sells £239m stake in UKTV |newspaper=Financial Times |date=15 August 2011 |archive-url=https://web.archive.org/web/20120103053054/http://www.ft.com/cms/s/0/04a841ee-c729-11e0-a9ef-00144feabdc0.html |archive-date=3 January 2012 |url-status=dead  }}</ref> [[File:U&Dave HD.png|thumb|The Current Logo For The HD Channel]] Dave HD launched on 10 October 2011 on Sky and Virgin Media,<ref>{{cite web|url=http://my.virginmedia.com/customer-news/articles/UKTVNew/ |title=Virgin TV just got even bigger |publisher=Virgin Media |access-date=4 October 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111011064522/http://my.virginmedia.com/customer-news/articles/UKTVNew/ |archive-date=11 October 2011 }}</ref> two days before ''[[U&W|Watch HD]]'', while ''[[U&Alibi|Alibi HD]]'' launched in July 2012. All three channels are HD [[simulcast]]s of the [[Standard-definition television|standard-definition]] channel.

In September 2012, the channel swapped its Freeview EPG number with [[U&Yesterday|Yesterday]], moving to channel 12. On 22 November 2012, UKTV confirmed that it had secured a deal for another 24-hour DTT slot and would use it for Dave ja vu until it firmed up permanent plans for the slot.<ref>{{cite web|url=http://uktv.co.uk/network/item/aid/654974 |title=UKTV secures additional DTT slot |publisher=UKTV |date=22 November 2012 |url-status=dead |archive-url=https://web.archive.org/web/20130201100300/http://uktv.co.uk/network/item/aid/654974 |archive-date=1 February 2013 }}</ref> Dave ja vu began to broadcast its full schedule on the platform again from 3 January 2013. [[U&Drama|Drama]] permanently took the slot from 8 July 2013,<ref>{{cite web |url=http://www.a516digital.com/2013/05/uktv-launches-new-drama-channel-on.html |title=UKTV launches new Drama channel on Freeview |publisher=a516digital |date=2 May 2013 |access-date=2 May 2013 }}</ref> however Dave ja vu continued to broadcast between 2.00&nbsp;am-5.00&nbsp;am.<ref>{{cite web |url=http://www.a516digital.com/2013/07/dave-ja-vu-reverts-back-to-part-time-on.html |title=Dave Ja Vu reverts back to part time on Freeview |publisher=a516digital |date=7 July 2013 |access-date=10 July 2013 }}</ref>

On 29 April 2014, the 'circle' logo was removed and the original 2007 logo was restored. On 20 November, Dave ja vu returned to 24-hour broadcasting on Freeview.<ref>{{cite web |url=http://www.a516digital.com/2014/11/dave-ja-vu-back-to-24-hours-on-freeview.html |title=Dave Ja Vu back to 24 hours on Freeview |publisher=a516digital |date=20 November 2014 |access-date=20 November 2014 }}</ref>

Dave HD along with Good Food HD and Eden HD launched on BT TV on 3 October 2016.{{citation needed|date=August 2024}}

In June 2019, Dave moved back to channel 19 on Freeview, a space previously occupied by [[U&Yesterday|Yesterday]].{{citation needed|date=August 2024}} This was following owner [[BBC Studios]] breaking up its joint venture with [[Discovery, Inc.]], with Discovery acquiring [[Good Food]], [[HGTV (British and Irish TV channel)|Home]] and [[Really (TV channel)|Really]].{{citation needed|date=August 2024}}

In November 2020, following UKTV's purchase of [[CCXTV]], Dave ja vu moved to channel 23, whilst CCXTV moved to Freeview 73.<ref>{{cite tweet |author=Mike (ex-a516digital) |user=a516digital |number=1333403901148737536 |date=30 November 2020 |title=CCXTV moves to channel 73 on 7th December; UKTV's Dave Ja Vu gets 23. https://t.co/FMQSkapNOw |language=en |access-date=31 December 2020}}</ref>

After the relaunch of [[BBC Three]] (and with BBC Four in Scotland taking the next slot), Dave ja vu moved down to channel 25. This lasted until March 2022, when UKTV revealed that Dave would be going back to the 70s section on the Freeview EPG, as the channel number was used by UKTV for their female-skewing [[U&W|W]] channel.<ref>{{Cite web|url=https://www.tvzoneuk.com/post/uktv-w-freetoair-announcement|title = Uktv Take W Free-To-Air with Channel Rebrand|date = 21 March 2022}}</ref><ref>{{Cite web|url=https://corporate.uktv.co.uk/news/article/uktv-takes-w-free-to-air/|title = UKTV expands W's reach by taking the premium entertainment channel free-to-air &#124; News &#124; UKTV Corporate Site}}</ref><ref>{{Cite web|url=https://www.broadbandtvnews.com/2022/03/21/uktv-to-make-w-channel-free-to-air/|title=UKTV to make W channel free-to-air|date=21 March 2022}}</ref><ref>{{Cite web|url=https://corporate.uktv.co.uk/news/article/uktvs-w-launches-life-unfiltered-rebrand/|title = UKTV's W launches "Life Unfiltered" rebrand as the premium entertainment channel is taken free-to-air &#124; News &#124; UKTV Corporate Site}}</ref><ref>{{Cite web|url=https://mediatel.co.uk/news/2022/03/21/uktv-relaunches-w-as-free-to-air-channel/|title = UKTV relaunches W as free-to-air channel| date=21 March 2022 }}</ref> From 28 March 2022, Dave Ja Vu took Drama+1's slot on Freeview 74, with that one-hour timeshift of Drama moving up to channel 60.<ref>{{Cite web|url=https://rxtvinfo.com/2022/freeview-channel-reshuffle-as-w-joins|title=Freeview channel reshuffle as W joins|date=21 March 2022}}</ref>