Editing Vimto (section)

==Foreign markets==
[[File:Vimto UAE.jpg|thumb|Glass bottles of Vimto for sale in the UAE]]
In the [[Arabian Peninsula]], Vimto ({{Langx|ar|ڤيمتو}}) has had over 80 years of dominance as the beverage of choice for the [[iftar]] or sunset feast during the [[Islam]]ic holy fasting month of [[Ramadan]].<ref>{{Cite web |date=2021-04-12 |title=Why do people drink Vimto at Ramadan? {{!}} Esquire Middle East – The Region’s Best Men’s Magazine |url=https://www.esquireme.com/culture/why-arabs-drink-vimto-ramadan-iftar-facts |access-date=2025-03-10 |language=en-US}}</ref> As of 2013, Aujan, the local bottler in Saudi Arabia, has been producing over 20 million bottles per year for the [[Gulf Cooperation Council|GCC]] market.<ref>{{cite news| url=https://www.bbc.com/news/business-23455612| work=BBC Magazine| location=London| title=Vimto hits purple patch in the Gulf| first=Simon| last=Atkinson| date=2013-07-26| access-date=2016-02-23| archive-date=26 January 2019| archive-url=https://web.archive.org/web/20190126013411/https://www.bbc.com/news/business-23455612| url-status=live}}</ref>
An article in ''The Sunday Times'' mentioned some 15 million bottles were sold during the one-month season in 2007.<ref>{{cite news| url=http://www.thesundaytimes.co.uk/sto/news/world_news/article73467.ece | archive-url=https://web.archive.org/web/20160625102621/http://www.thesundaytimes.co.uk/sto/news/world_news/article73467.ece | url-status=dead | archive-date=25 June 2016 | newspaper=[[The Times]] | location=London | title=Vimto peps up Ramadan faithful | first=Sara | last=Hashash | date=2007-10-14 | access-date=2016-06-19}}</ref>[[File:Vimto.jpg|thumb|alt=a bottle of Vimto with a straw placed on a table near a swimming pool on a sunny day|A bottled Vimto produced locally for the Gambian market|left|400x400px]]In Saudi Arabia, Vimto is manufactured under licence by the Aujan Industrial Company and has a 90% market share in the cordial concentrated drinks market.<ref>{{Cite web|url=https://www.ameinfo.com/|title=AME Info: Middle East & Gulf News|website=Ameinfo.com|access-date=20 November 2021|archive-date=20 November 2021|archive-url=https://web.archive.org/web/20211120000950/https://www.ameinfo.com/|url-status=live}}</ref> Every year, the company launches aggressive marketing campaigns on [[List of Arabic-language television channels|Arab satellite TV channels]] that in recent years have become very popular, and achieved cult status with [[viral marketing]] videos exchanged on the Internet.{{citation needed|date=October 2021}}

Vimto was introduced in [[India]] in 1924 during the colonial period.<ref>{{Cite web |title=Vimto's Heritage {{!}} Our Journey Since 1908 So Far |url=https://www.vimto.co.uk/our-heritage/ |access-date=2024-05-20 |website=Vimto |language=en-GB}}</ref> Vimto was introduced to [[The Gambia]] and [[Senegal]] in the 1980s, where it remains popular.<ref>[https://web.archive.org/web/20220818010011/http://www.vimtotrade.co.uk/content/files/100facts.pdf] </ref>

In 2011, Vimto once again became widely available throughout the [[Republic of Ireland]], through [[Tesco]] and the local version of [[Iceland (supermarket)|Iceland]] shops.{{citation needed|date=October 2021}}

In [[Pakistan]], Vimto is produced under licence by Mehran Bottlers.<ref>{{Cite web|date=2019-05-10|title=Mehran Bottlers Ltd: A taste of Pakistan|url=https://www.littlegatepublishing.com/2019/05/mehran_bottlers/|url-status=live|archive-url=https://web.archive.org/web/20190510090346/http://www.littlegatepublishing.com/2019/05/mehran_bottlers/|archive-date=2019-05-10|access-date=2022-01-15|website=Littlegate Publishing|language=en-GB}}</ref>

In [[Nepal]], Vimto is manufactured under licence by Himganga Beverage Pvt Ltd.{{citation needed|date=October 2021}}

In [[Cyprus]], Vimto is manufactured under license by Kean. <ref>{{Cite web |title=Vimto - Kean |url=https://kean.com.cy/kean-drink-products-el/vimto/?lang=el}}</ref>

In Ghana, Vimto is manufactured under licence by Coca-Cola Bottling Company of Ghana Ltd.<ref>{{cite web|url=https://allafrica.com/stories/201306251671.html|title=Ghana: Coca-Cola Launches Vimto Soft Drink in Kumasi|website=Allafrica.com|access-date=20 November 2021|archive-date=10 August 2014|archive-url=https://web.archive.org/web/20140810100206/http://allafrica.com/stories/201306251671.html|url-status=live}}</ref>

It officially broke into the [[Malaysia]]n market in 2024; though Malaysian consumers have already been acquainted with the brand years prior through the Middle Eastern version in specialty stores (''kedai Arab''<!--local name for these stores-->) unofficially provided by AM Avenue Trading, also a local distributor of [[Barbican (drink)|Barbican]].<ref name="BFM"/>

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