Editing Visual rhetoric (section)

=== Areas of focus ===
While studying visual objects, rhetorical scholars tend to have three areas of study: nature, function, or evaluation.<ref name=Foss2004/>  Nature encompasses the literal components of the artifact.<ref name=Foss2004/>  This is a primary focus of visual rhetoric because in order to understand the function of an image, it is necessary to understand the substantive and stylistic nature of the artifact itself.<ref name=Foss2004/>  Function holds a somewhat literal definition—it represents the purpose an image serves for an audience.<ref name=Foss2004>{{cite book |last1=Foss |first1=Sonja K |chapter=Framing the Study of Visual Rhetoric: Toward a Transformation of Rhetorical Theory |pages=303–313 |chapter-url=http://people.uncw.edu/atkinsa/496/Framing%20the%20Study%20of%20Visual%20Rhetoric.pdf |doi=10.4324/9781410609977-19 |editor1-last=Hill |editor1-first=Charles A. |editor2-last=Helmers |editor2-first=Marguerite |title=Defining Visual Rhetorics |date=2004 |publisher=Taylor & Francis |doi-broken-date=1 November 2024 |isbn=978-1-4106-0997-7 }}</ref>  The function, or purpose, of an image may be to evoke a certain emotion.<ref name=Foss2004/>  The evaluation of an artifact determines if the image serves its function.