Editing WALR-FM (section)

===Switch to urban oldies===
On February 21, 2003, WALR-FM switched to [[Urban Oldies]], while retaining the "Kiss" branding. Cox wanted to draw a distinction between "Kiss" and co-owned [[WSRV|WFOX (97.1 FM)]]. At the time, WFOX experimented with a format consisting of [[Contemporary R&B|R&B]], [[hip hop music|hip hop]] and [[rap music]] from the 1980s to present. With the format shift, WALR-FM's longtime slogan changed from ''Atlanta's R&B Station'' to ''Atlanta's Old School R&B Station''.

In late 2004, WALR switched to a new tower, closer to Atlanta. It also began broadcasting in [[IBOC]] [[digital radio]], using the [[HD Radio]] system from [[iBiquity]].

WALR-FM became the last Atlanta station owned by Cox Radio targeting the [[African-American]] audience. On August 16, 2010, co-owned WBTS flipped from [[rhythmic contemporary]] to [[WSBB-FM]], a [[talk radio|news-talk]] simulcast of [[WSB (AM)|WSB]]. Previously, co-owned WFOX had played [[urban contemporary]] music as "97.1 Jamz" until [[2006 in radio|2006]], when it flipped to [[classic hits]] and [[classic rock]] as [[WSRV]] "The River."