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==Description and governance== Stephan Shakespeare is YouGov’s Chief Executive Officer, replacing Steve Hatch in February 2025.<ref>{{Cite web |date=2025-02-04 |title=Appointment of CEO |url=https://corporate.yougov.com/documents/431/Appointment_of_CEO.pdf |website=YouGov}}</ref> Shakespeare had previously been the company’s CEO between 2010 and 2023 before becoming YouGov’s Non-Executive Chair.<ref>{{cite news|last=Kay-McClean|first=Liam|url=https://www.research-live.com/article/news/shakespeare-to-depart-as-yougov-ceo/id/5111202|title=Shakespeare to depart as YouGov CEO|website=Research Live|date=2023-04-17|access-date=2023-09-01|archive-date=2023-04-17|archive-url=https://web.archive.org/web/20230417095930/https://www.research-live.com/article/news/shakespeare-to-depart-as-yougov-ceo/id/5111202|url-status=live}}</ref> Since Peter Kellner's retirement from the company in 2016, its methodology has been overseen by YouGov’s chief scientist, Doug Rivers.<ref name="kellnerstanddown" /> YouGov is a member of the [[British Polling Council]].<ref>{{cite web |url=https://www.britishpollingcouncil.org/officers-members |title=British Polling Council Officers and Members |website=British Polling Council |access-date=2016-05-24 |archive-date=2021-11-15 |archive-url=https://web.archive.org/web/20211115150047/https://www.britishpollingcouncil.org/officers-members/ |url-status=live}}</ref>
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