Editing Intel (section)

== Corporate identity ==<!-- This section is linked from [[x86|X86 architecture]]. -->

=== Logo ===
{{multiple image
| header            = Logo history
| total_width       = 150
| direction         = vertical
| image1            = Intel_logo_(1968-2006).svg
| caption1          = April 1969–January 2, 2006
| image2            = Intel logo (2006-2020).svg
| caption2          = January 3, 2006–September 1, 2020
| image3            = Intel logo 2023.svg
| caption3          = September 2, 2020–present
}}

Throughout its history, Intel has had three logos.

The first Intel logo, introduced in April 1969, featured the company's name stylized in all lowercase, with the letter "e" dropped below the other letters. The second logo, introduced on January 3, 2006, was inspired by the "Intel Inside" campaign, featuring a swirl around the Intel brand name.<ref>{{cite web|last=Swant|first=Marty|title=Intel CMO Karen Walker Says New Logo And Rebrand Focuses On The Future|url=https://www.forbes.com/sites/martyswant/2020/09/02/intel-cmo-karen-walker-says-new-logo-and-rebrand-focuses-on-the-future/ |access-date=February 15, 2021|website=Forbes|language=en}}</ref> The third logo, introduced on September 2, 2020, was inspired by the previous logos. It removes the swirl, redesign the style of the letters to form a refined symmetry, balance, and proportion. The dot on the "i" is the new visual identity, represents the potential and power of their processor.<ref name="Intel 2020 logo">{{cite news|last=Walker|first=Karen|date=September 2, 2020|title=Sparking the Next Era for the Intel Brand|work=Intel Newsroom|url=https://newsroom.intel.com/editorials/intel-brand-karen-walker/|access-date=September 4, 2020}}</ref><ref name="Intel Brand VI 2020">{{cite web|date=September 2, 2020|title=Explore Intel's Visual Brand Identity|work=Intel|url=https://www.intel.com/content/www/us/en/company-overview/visual-brand-identity.html|access-date=September 2, 2020|archive-url=https://web.archive.org/web/20200902213602/https://www.intel.com/content/www/us/en/company-overview/visual-brand-identity.html
|archive-date=September 2, 2020}}</ref>

===Intel Inside===
{{multiple image
| total_width       = 150
| direction         = vertical
| image1            = Intel Inside Logo (1991-2006).svg
| caption1          = The "Intel Inside" logo used from 1991 to 2006
| image2            = Intel Inside Logo (2002-2006).svg
| caption2          = The "Intel Inside" logo used from 2002 to 2006
| align             = left
| alt1              = 
| image3            = Intel Inside Logo (2006-2014).svg
| width3            = 150
| caption3          = The "Intel Inside" logo used from 2006 to 2014
| image4            = Intel Inside Logo (2014-2020).svg
| caption4          = The "Intel Inside" logo used from 2014 to 2020
| image5            = Intel Inside Logo (2020).svg
| caption5          = The current "Intel Inside" badge used since 2020, also used as the umbrella branding to promote Intel's low-end processors since 2023
}}

Intel has become one of the world's most recognizable computer brands following its long-running ''Intel Inside'' [[advertising campaign|campaign]].<ref>{{Cite web |last=Bulik |first=Beth Snyder |title=Inside the 'Inside Intel' Campaign |url=https://www.businessinsider.com/inside-the-inside-intel-campaign-2009-9 |access-date=September 3, 2024 |website=Business Insider |language=en-US}}</ref> The idea for "Intel Inside" came out of a meeting between Intel and one of the major computer resellers, [[MicroAge]].<ref name="Mion">Ronald J. Mion, former Vice President of Marketing (2/88-7/89), MicroAge, cited February 2016</ref>

In the late 1980s, Intel's market share was being seriously eroded by upstart competitors such as [[AMD]], [[Zilog]], and others who had started to sell their less expensive microprocessors to computer manufacturers. This was because, by using cheaper processors, manufacturers could make cheaper computers and gain more market share in an increasingly price-sensitive market. In 1989, Intel's Dennis Carter visited MicroAge's headquarters in Tempe, Arizona, to meet with MicroAge's VP of Marketing, Ron Mion. MicroAge had become one of the largest distributors of Compaq, IBM, HP, and others and thus was a primary{{snd}}although indirect{{snd}}driver of demand for microprocessors. Intel wanted MicroAge to petition its computer suppliers to favor Intel chips. However, Mion felt that the marketplace should decide which processors they wanted. Intel's counterargument was that it would be too difficult to educate PC buyers on why Intel microprocessors were worth paying more for.<ref name="Mion" />

Mion felt that the public did not really need to fully understand why Intel chips were better, they just needed to feel they were better. So Mion proposed a market test. Intel would pay for a MicroAge billboard somewhere saying, "If you're buying a personal computer, make sure it has Intel inside." In turn, MicroAge would put "Intel Inside" stickers on the Intel-based computers in their stores in that area. To make the test easier to monitor, Mion decided to do the test in Boulder, Colorado, where it had a single store. Virtually overnight, the sales of personal computers in that store dramatically shifted to Intel-based PCs. Intel very quickly adopted "Intel Inside" as its primary branding and rolled it out worldwide.<ref name="Mion" /> As is often the case with computer lore, other tidbits have been combined to explain how things evolved. "Intel Inside" has not escaped that tendency and there are other "explanations" that had been floating around.

Intel's branding campaign started with "The Computer Inside" tagline in 1990 in the U.S. and Europe. The Japan chapter of Intel proposed an "Intel in it" tagline and kicked off the Japanese campaign by hosting EKI-KON (meaning "Station Concert" in Japanese) at the Tokyo railway station dome on Christmas Day, December 25, 1990. Several months later, "The Computer Inside" incorporated the Japan idea to become "Intel Inside" which eventually elevated to the worldwide branding campaign in 1991, by Intel marketing manager Dennis Carter.<ref>{{cite web|title=Intel Inside Program: Anatomy of a Brand Campaign|url=http://www.intel.com/pressroom/intel_inside.htm|publisher=Intel Corporation|access-date=July 22, 2011}}</ref> A case study, "Inside Intel Inside", was put together by Harvard Business School.<ref>{{cite web|url=http://www.hbs.edu/faculty/Pages/item.aspx?num=29096|title=Inside Intel Inside|first1=Youngme E.|last1=Moon |first2=Christina L.|last2=Darwall|id=Harvard Business School Case 502-083|date=June 2002}}</ref> The five-note jingle was introduced in 1994 and by its tenth anniversary was being heard in 130 countries around the world. The initial branding agency for the "Intel Inside" campaign was DahlinSmithWhite Advertising of [[Salt Lake City]].<ref>{{cite web |url=https://www.nytimes.com/1996/03/18/business/media-business-advertising-small-american-agency-for-intel-now-inside-huge.html |title=The small American agency for Intel is now inside a huge worldwide parent company, Euro RSCG. |date=March 18, 1996 |last=Elliot |first=Stuart |work=[[The New York Times]]}}</ref> The Intel ''swirl'' logo was the work of DahlinSmithWhite art director Steve Grigg under the direction of Intel president and CEO Andy Grove.<ref>{{Cite web |title=When Intel served up hotter chips to the household |url=https://www.linkedin.com/pulse/when-intel-served-up-hotter-chips-household-mark-billen-drxde |website=LinkedIn}}</ref>{{Better source needed|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=August 2024}}

The ''Intel Inside'' advertising campaign sought public brand loyalty and awareness of Intel processors in consumer computers.<ref>{{Cite news|title=Intel plans a huge fall campaign for Pentium, its latest and most powerful computer chip.|url=https://www.nytimes.com/1994/08/24/business/media-business-advertising-intel-plans-huge-fall-campaign-for-pentium-its-latest.html | first=Stuart | last=Elliott | date=August 24, 1994 | work=The New York Times}}</ref> Intel paid some of the advertiser's costs for an ad that used the ''Intel Inside'' logo and [[xylo-marimba]] jingle.<ref>{{cite web|title=Intel mulls branding for handheld chips |url=http://news.cnet.com/Intel-mulls-branding-for-handheld-chips/2100-1041_3-1014468.html|first=Richard|last=Shim|date=June 9, 2003|website=[[CNET]]}}</ref>

In 2008, Intel planned to shift the emphasis of its Intel Inside campaign from traditional media such as television and print to newer media such as the Internet.<ref name="IHT" /> Intel required that a minimum of 35% of the money it provided to the companies in its co-op program be used for online marketing.<ref name="IHT">{{Cite news|first=Stuart |last=Elliott |title='Intel inside' ad campaign shifts focus to the Web |date=October 11, 2007 |url=http://www.iht.com/articles/2007/10/11/business/adco.php?WT.mc_id=atomtechnology |work=International Herald Tribune |access-date=October 12, 2007}}</ref> The Intel 2010 annual financial report indicated that $1.8 billion (6% of the gross margin and nearly 16% of the total net income) was allocated to all advertising with Intel Inside being part of that.<ref>{{cite web |url=http://www.intc.com/intelAR2010/financial/statements/note2/ |title=Intel 2010 Annual Report |publisher=Intel |year=2010 |access-date=July 23, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20150520021742/http://www.intc.com/intelAR2010/financial/statements/note2/ |archive-date=May 20, 2015 }}</ref>

In April 2025, chief marketing officer Brett Hannath announced a new marketing campaign—"That's the power of Intel Inside"—to highlight the usage of Intel products across different markets and industries.<ref>{{Cite web |author1=Anton Shilov |date=2025-04-03 |title=Intel refreshes iconic brand with 'That's the power of Intel Inside' campaign |url=https://www.tomshardware.com/tech-industry/intel-refreshes-iconic-brand-with-thats-the-power-of-intel-inside-campaign |access-date=2025-04-03 |website=Tom's Hardware |language=en}}</ref>

===Intel jingle===
{{More citations needed|section|date=March 2022}}
{{Listen image
| main_title = "Intel Spiral"
| main_image = Intel Spiral.svg
| main_image_size = 280px
| main_image_caption = Sheet music of the five-note melody
| main_image_alt = Sheet music of the Intel Spiral, a melody consisting of a chord followed by four notes
| filename = Intel Spiral.flac
| pos = right
| title = Sound-alike recording
| type = music
}}

The D{{music|b}}–D{{music|b}}–G{{music|flat}}–D{{music|flat}}–A{{music|flat}} [[xylophone]]/[[marimba]] [[jingle]], known as the "Intel Spiral" or "Intel Bong",<ref name="bong">{{Cite web|url=https://timeline.intel.com/1995/the-intel-bong|title=The Intel Bong|website=Explore Intel's history|publisher=Intel Corporation|access-date=May 20, 2025}}</ref><ref>{{cite magazine|url=https://au.pcmag.com/chipsets-processors/68384/intel-is-changing-its-logo-and-iconic-five-note-bong-sound|title=Intel Is Changing Its Logo and Iconic, Five-Note Bong Sound|author=Michael Kan|magazine=[[PCMag]]|date=September 3, 2020|access-date=October 25, 2022}}</ref> used in Intel advertising was produced by [[Musikvergnuegen]] and written by [[Walter Werzowa]], once a member of the Austrian 1980s sampling band [[Edelweiss (band)|Edelweiss]].<ref>{{Cite news|author=Paul Morley|title=Boot me up, Dessie|url=http://observer.guardian.co.uk/print/0,3858,4774366-111639,00.html|work=[[The Observer]]|location=London|date=October 19, 2003|access-date=January 17, 2009|author-link=Paul Morley|archive-url=https://web.archive.org/web/20080205232833/http://observer.guardian.co.uk/print/0,3858,4774366-111639,00.html|archive-date=February 5, 2008|url-status=dead}}</ref> The Intel jingle was made in 1994 to coincide with the launch of the Pentium. It was modified in 1999 to coincide with the launch of the [[Pentium III]], although it overlapped with the 1994 version which was phased out in 2004. Advertisements for products featuring Intel processors with prominent MMX branding featured a version of the jingle with an embellishment (shining sound) after the final note.

The jingle was remade a second time in 2004 to coincide with the new logo change.{{citation needed|date=September 2023}} Again, it overlapped with the 1999 version and was not mainstreamed until the launch of the Core processors in 2006, with the melody unchanged.

Another remake of the jingle debuted with Intel's new visual identity.<ref name="Intel 2020 logo" /> The company has made use of numerous variants since its rebranding in 2020 (while retaining the mainstream 2006 version).

In 2017, the [[United States Copyright Office]] registered a copyright claim to the 1994 [[sound recording]] of the "Intel Spiral", as it "contained a perceptible and sufficient amount of creative production authorship." However, registration was refused for the underlying [[musical composition]], a [[perfect octave]] followed by a four-note arpeggio, as it was below the [[threshold of originality]].<ref name="usco-reconsideration">{{cite web|url=https://copyright.gov/rulings-filings/review-board/docs/intel-spiral.pdf|title=Re: Second Request for Reconsideration for Refusal to Register Intel Spiral|last=Weston|first=Chris|date=January 23, 2017|publisher=[[United States Copyright Office]]|access-date=May 20, 2025}}</ref>

===Processor naming strategy===
[[File:Intel Core i7 vPro 2020 logo.svg|thumb|The 2020 Intel badge representing the Core i7 brand combined with the vPRO platform marketing term]]
In 2006, Intel expanded its promotion of open specification platforms beyond [[Centrino]], to include the [[Intel Viiv|Viiv]] media center PC and the business desktop [[Intel vPro]].

In mid-January 2006, Intel announced that they were dropping the long running ''Pentium'' name from their processors. The Pentium name was first used to refer to the P5 core Intel processors and was done to comply with court rulings that prevent the trademarking of a string of numbers, so competitors could not just call their processor the same name, as had been done with the prior 386 and 486 processors (both of which had copies manufactured by IBM and AMD). They phased out the Pentium names from mobile processors first, when the new [[Yonah (microprocessor)|Yonah]] chips, branded [[Intel Core|Core]] Solo and Core Duo, were released. The desktop processors changed when the Core 2 line of processors were released. By 2009, Intel was using a [[good–better–best]] strategy with Celeron being good, Pentium better, and the Intel Core family representing the best the company has to offer.<ref>{{Cite news |url=http://www.pcworld.com/article/166973/intels_chip_renaming_strategy_meets_resistance.html |title=Intel's Chip Renaming Strategy Meets Resistance |last=Shah |first=Agam |work=[[PC World (magazine)|PC World]] |access-date=June 22, 2009 |archive-date=June 22, 2009 |archive-url=https://web.archive.org/web/20090622062304/http://www.pcworld.com/article/166973/intels_chip_renaming_strategy_meets_resistance.html |url-status=dead }}</ref>

According to spokesman Bill Calder, Intel has maintained only the Celeron brand, the Atom brand for netbooks and the vPro lineup for businesses. Since late 2009, Intel's mainstream processors have been called Celeron, Pentium, Core i3, Core i5, Core i7, and Core i9 in order of performance from lowest to highest. The 1st-generation Core products carry a 3 digit name, such as i5-750, and the 2nd-generation products carry a 4 digit name, such as the i5-2500, and from 10th-generation onwards, Intel processors will have a 5 digit name, such as i9-10900K for desktop. In all cases, a 'K' at the end of it shows that it is an unlocked processor, enabling additional overclocking abilities (for instance, 2500K). vPro products will carry the Intel Core i7 vPro processor or the Intel Core i5 vPro processor name.<ref name="Mag">{{Cite news |url=https://www.pcmag.com/article2/0,2817,2348923,00.asp |title=Intel Simplifying its Processor Branding |last=Hachman |first=Mark |date=June 17, 2009 |work=[[PC Magazine]] |access-date=July 6, 2009}}</ref> In October 2011, Intel started to sell its Core i7-2700K "Sandy Bridge" chip to customers worldwide.<ref>Anton Shilov, XBitLabs. [http://www.xbitlabs.com/news/cpu/display/20111024150841_Intel_Quietly_Starts_to_Sell_New_Unlocked_Core_i7_Chip.html "Intel Quietly Starts to Sell New 'Unlocked' Core i7 Chip"] {{webarchive|url=https://web.archive.org/web/20111026194759/http://www.xbitlabs.com/news/cpu/display/20111024150841_Intel_Quietly_Starts_to_Sell_New_Unlocked_Core_i7_Chip.html |date=October 26, 2011}}. October 24, 2011. Retrieved October 26, 2011.</ref>

Since 2010, "Centrino" is only being applied to Intel's WiMAX and Wi-Fi technologies.<ref name="Mag" />

In 2022, Intel announced that they are dropping the Pentium and Celeron naming schemes for their desktop and laptop entry level processors. The "Intel Processor" branding will be replacing the old Pentium and Celeron naming schemes starting in 2023.<ref>{{Cite web |title=Intel drops the Celeron and Pentium names for its low-end laptop CPUs (updated) |url=https://www.engadget.com/intel-drops-celeron-pentium-processor-names-175806870.html |access-date=September 22, 2022 |website=Engadget |date=September 16, 2022 |language=en-US}}</ref><ref>{{Cite web |last=Smith |first=Ryan |title=Intel to Drop Celeron and Pentium Branding From Laptop Parts In 2023 |url=https://www.anandtech.com/show/17579/intel-to-drop-celeron-and-pentium-branding-from-laptop-parts-in-2023 |access-date=September 22, 2022 |website=www.anandtech.com}}</ref>

{{Multiple image
| image1            = Intel-Core-7-Badge-2023.png
| image2            = Intel-Core-Ultra-7-Badge-2023.png
| footer            = The since-2023 batches of the [[Intel Core 7]] and the higher-end [[Intel Core Ultra 7]] markings. They are direct successors to what has been known as the once-flagship [[Intel Core i7]].
}}

In 2023, Intel announced that they will be dropping the 'i' in their future processor markings. For example, products such as Core i7, will now be called Core 7. Ultra will be added to the endings of processors that are in the higher end, such as Core Ultra 7.<ref>{{Cite web |date=June 21, 2023 |title=Intel drops 'i' processor branding after 15 years, introduces 'Ultra' for higher-end chips |url=https://www.engadget.com/intel-drops-i-processor-branding-after-15-years-introduces-ultra-for-higher-end-chips-130100277.html |access-date=October 13, 2023 |website=Engadget |language=en-US}}</ref><ref>{{Cite web |last=Hollister |first=Sean |date=June 15, 2023 |title=Intel is officially killing off the "i" in Core i7 — as it goes Ultra |url=https://www.theverge.com/21559670/intel-core-rebrand |access-date=October 13, 2023 |website=The Verge |language=en}}</ref>

===Typography===
Neo Sans Intel is a customized version of [[Neo Sans]] based on the Neo Sans and Neo Tech, designed by Sebastian Lester in 2004.<ref>{{cite web|url=https://fontmeme.com/intel-font/|title=Intel Font and Intel Logo|website=fontmeme.com|access-date=December 20, 2017|archive-date=June 7, 2012|archive-url=https://web.archive.org/web/20120607013814/https://fontmeme.com/intel-font/|url-status=dead}}</ref> It was introduced alongside Intel's rebranding in 2006. Previously, Intel used [[Helvetica]] as its standard typeface in corporate marketing.

Intel Clear is a global font announced in 2014 designed for to be used across all communications.<ref>{{cite web|url=https://newsroom.intel.com/chip-shots/chip-shot-intel-clear-designed-to-optimize-communications/|title=Chip Shot: Intel Clear Designed to Optimize Communications|website=Intel Newsroom}}</ref><ref>{{cite web|url=http://www.webdesignerdepot.com/2014/05/intel-unveils-its-new-brand-typeface/|title=Intel unveils its new brand typeface – Webdesigner Depot|date=May 20, 2014}}</ref> The font family was designed by [[Red Peek Branding]] and [[Dalton Maag]].<ref name="auto">{{cite web|url=https://blogs.wsj.com/cmo/2014/04/07/whats-different-about-intel/|title=What's Different About Intel?|first=Nathalie|last=Tadena|date=April 7, 2014|access-date=December 20, 2017|archive-date=December 22, 2017|archive-url=https://web.archive.org/web/20171222053331/https://blogs.wsj.com/cmo/2014/04/07/whats-different-about-intel/|url-status=dead}}</ref> Initially available in Latin, Greek and Cyrillic scripts, it replaced Neo Sans Intel as the company's corporate typeface.<ref>{{cite web|url=https://adage.com/creativity/work/intel-clear/34786|title=Intel Introduces 'Clear,' a Font for the Digital World|date=April 10, 2014|website=adage.com}}</ref><ref>{{cite web|url=https://adage.com/article/digital/inside-intel-s-proprietary-font-design/292577|title=&#124; Ad Age|date=April 16, 2014|website=adage.com}}</ref> Intel Clear Hebrew, Intel Clear Arabic were added by Dalton Maag Ltd.<ref>{{cite web|url=http://www.daltonmaag.com/work/intel|title=Dalton Maag – Intel|website=www.daltonmaag.com}}</ref> Neo Sans Intel remained in logo and to mark processor type and socket on the packaging of Intel's processors.

In 2020, as part of a new visual identity, a new typeface, Intel One, was designed. It replaced Intel Clear as the font used by the company in most of its branding, however, it is used alongside Intel Clear typeface.<ref>{{cite web|title=Explore Intel's Visual Brand Identity|url=https://www.intel.com/content/www/us/en/company-overview/visual-brand-identity.html |access-date=February 15, 2021|website=Intel|language=en}}</ref> In logo, it replaced Neo Sans Intel typeface. However, it is still used to mark processor type and socket on the packaging of Intel's processors.

===Intel Brand Book===
Intel Brand Book is a book produced by Red Peak Branding as part of Intel's new brand identity campaign, celebrating the company's achievements while setting the new standard for what Intel looks, feels and sounds like.<ref>{{cite web|url=http://red-peak.com/work/intelbrandbook|title=Intel Brand Book – RedPeak|date=January 1, 2018|website=RedPeak|access-date=December 20, 2017|archive-date=December 27, 2017|archive-url=https://web.archive.org/web/20171227192019/http://red-peak.com/work/intelbrandbook|url-status=dead}}</ref>