Editing Product placement (section)

=====Level of Involvement=====
High involvement with the program makes it easier for people to recognize the product placement.<ref>{{cite journal|last1=Friestad|first1=Marian|last2=Wright|first2=Peter|title=The Persuasion Knowledge Model: How People Cope with Persuasion Attempts|journal=Journal of Consumer Research|date=1994|volume=21|issue=1|pages=1–31|doi=10.1086/209380|doi-access=free}}</ref><ref>{{cite journal|last1=Moorman|first1=Marjolein|last2=Willemsen|first2=Lotte M.|last3=Neijens|first3=Peter C.|last4=Smit|first4=Edith G.|title=Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising|journal=Journal of Advertising|date=2012|volume=41|issue=2|pages=25–38|doi=10.2753/JOA0091-3367410202|s2cid=143756798}}</ref> This can lead to positive effects,<ref>{{cite journal|last1=Laurent|first1=Gilles|last2=Kapferer|first2=Jean-Noël|title=Measuring Consumer Involvement Profiles|journal=Journal of Marketing Research|date=1985|volume=22|issue=1|pages=41–53|doi=10.2307/3151549|jstor=3151549}}</ref><ref>{{cite journal|last1=Strahan|first1=Erin J.|last2=Spencer|first2=Steven J.|last3=Zanna|first3=Mark P.|title=Subliminal Priming and Persuasion: Striking While the Iron is Hot|journal=Journal of Experimental Social Psychology|date=2002|volume=38|issue=6|pages=556–568|doi=10.1016/S0022-1031(02)00502-4|citeseerx=10.1.1.527.6949|s2cid=21286387 }}</ref> but might also lead to negative reactions.<ref>{{cite journal|last1=Zaichkowsky|first1=Judith Lynne|title=Conceptualizing Involvement|journal=Journal of Advertising|date=1986|volume=15|issue=2|pages=4–14|doi=10.1080/00913367.1986.10672999|s2cid=201047774 }}</ref> The same applies for high product category involvement.<ref>{{cite journal|last1=Gardner|first1=Meryl Paula|last2=Mitchell|first2=Andrew A.|last3=Russo|first3=J. Edward|title=Low Involvement Strategies for Processing Advertisements|journal=Journal of Advertising|date=1985|volume=14|issue=2|pages=4–56|doi=10.1080/00913367.1985.10672941}}</ref>