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==Sales== <div class="floatright"> <timeline> ImageSize=width:270 height:400 PlotArea=left:60 bottom:45 top:10 right:16 AlignBars=justify Period=from:0 till:1700 TimeAxis=orientation:horizontal Colors= id:gray value:gray(0.5) id:line1 value:gray(0.9) id:line2 value:gray(0.7) BarData= bar:2007 text:2007 bar:2008 text:2008 bar:2009 text:2009 bar:2010 text:2010 bar:2011 text:2011 bar:2012 text:2012 bar:2013 text:2013 bar:2014 text:2014 bar:2015 text:2015 bar:2016 text:2016 bar:2017 text:2017 bar:2018 text:2018 bar:2019 text:2019 bar:2020 text:2020 bar:2021 text:2021 bar:2022 text:2022 PlotData= color:tan1 width:10 bar:2007 from:start till:122 text:122 bar:2008 from:start till:139 text:139 bar:2009 from:start till:172 text:172 bar:2010 from:start till:296 text:296 bar:2011 from:start till:472 text:472 bar:2012 from:start till:680 text:680 bar:2013 from:start till:969 text:969 bar:2014 from:start till:1244 text:1,244 bar:2015 from:start till:1423 text:1,423 bar:2016 from:start till:1495 text:1,495 bar:2017 from:start till:1536 text:1,536 bar:2018 from:start till:1556 text:1,556 bar:2019 from:start till:1540 text:1,540 bar:2020 from:start till:1351 text:1,351 bar:2021 from:start till:1433 text:1,433 bar:2022 from:start till:1395 text:1,395 TextData= pos:(40,20) textcolor:gray fontsize:M text: Worldwide smartphone sales (million) TextData= pos:(40,5) textcolor:gray fontsize:M text:Source: gartner.com </timeline></div> Since 1996, smartphone shipments have had positive growth. In November 2011, 27% of all photographs created were taken with camera-equipped smartphones.<ref>{{cite web|title=Smartphones killing point-and-shoots, now take almost 1/3 of photos|url=http://gigaom.com/2011/12/22/smartphones-killing-point-and-shoots-now-take-almost-13-of-photos/|work=GIGAOM|access-date=June 27, 2013|first=Erica|last=Ogg|date=December 22, 2011|archive-date=July 23, 2013|archive-url=https://web.archive.org/web/20130723153620/http://gigaom.com/2011/12/22/smartphones-killing-point-and-shoots-now-take-almost-13-of-photos/|url-status=dead}}</ref> In September 2012, a study concluded that 4 out of 5 smartphone owners use the device to shop online.<ref>{{cite web|title=comScore: 4 Out Of 5 Smartphone Owners Use Device To Shop; Amazon Is The Most Popular Mobile Retailer|url=https://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/|work=TechCrunch|publisher=AOL Inc|access-date=June 27, 2013|first=Leena|last=Rao|date=September 19, 2012}}</ref> Global smartphone sales surpassed the sales figures for feature phones in early 2013.<ref name="news1">{{cite news |url= http://www.3news.co.nz/Smartphones-now-outsell-dumb-phones/tabid/412/articleID/295878/Default.aspx | work= 3 News NZ | title= Smartphones now outsell 'dumb' phones | date= April 29, 2013 | access-date= April 29, 2013 | archive-url= https://web.archive.org/web/20130801114353/http://www.3news.co.nz/Smartphones-now-outsell-dumb-phones/tabid/412/articleID/295878/Default.aspx | archive-date= August 1, 2013 | url-status= dead}}</ref> Worldwide shipments of smartphones topped 1 billion units in 2013, up 38% from 2012's 725 million, while comprising a 55% share of the mobile phone market in 2013, up from 42% in 2012. In 2013, smartphone sales began to decline for the first time.<ref>{{cite web|url=http://nymag.com/intelligencer/2018/12/global-u-s-growth-in-smartphone-growth-starts-to-decline.html|title=We're No Longer in Smartphone Plateau. We're in the Smartphone Decline.|first=Jake|last=Swearingen|date=December 4, 2018|website=[[New York (magazine)|New York Magazine]]}}</ref><ref>{{cite web|title=Worldwide Smartphone Shipments Top One Billion Units for the First Time, According to IDC |publisher=IDC |date=January 2014 |url=http://www.idc.com/getdoc.jsp?containerId=prUS24645514 |access-date=January 27, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140131071943/http://www.idc.com/getdoc.jsp?containerId=prUS24645514 |archive-date=January 31, 2014}}</ref> In Q1 2016 for the first time the shipments dropped by 3 percent [[:wikt:year-over-year|year on year]]. The situation was caused by the maturing China market.<ref>{{cite web |url=http://www.cnet.com/news/its-not-just-apple-global-smartphone-market-shrinks-for-the-first-time-ever/ |title=It's not just Apple: Global smartphone market shrinks for the first time ever |author=Daniel van Boom |date=April 27, 2016}}</ref> A report by NPD shows that fewer than 10% of US citizens have spent $1,000 or more on smartphones, as they are too expensive for most people, without introducing particularly innovative features, and amid [[Huawei]], [[Oppo]] and [[Xiaomi]] introducing products with similar feature sets for lower prices.<ref>{{cite web|url=https://www.zdnet.com/article/as-smartphone-sales-decline-again-apple-may-have-a-few-lessons-to-learn-from-samsung-and-huawei/|title=As smartphone sales decline again, Apple may have a few lessons to learn from Samsung and Huawei|first=Daphne|last=Leprince-Ringuet|date=November 26, 2019|website=[[ZDNet]]}}</ref><ref>{{cite web|url=https://arstechnica.com/gadgets/2019/12/fewer-than-10-of-americans-are-buying-1000-smartphones-report-says/|title=Fewer than 10% of Americans are buying $1,000 smartphones, report says|first=Samuel|last=Axon|date=December 11, 2019|website=[[Ars Technica]]}}</ref><ref>{{cite web|url=https://www.businessinsider.com/smartphone-cost-expensive-1000-apple-samsung-google-5g-change-2019-12|title=Evidence is mounting that people are fed up with the sky-high cost of smartphones, and it's sparking a massive change in the industry|first=Lisa|last=Eadicicco|date=December 12, 2019|website=[[Business Insider]]}}</ref> In 2019, smartphone sales declined by 3.2%, the largest in smartphone history, while China and India were credited with driving most smartphone sales worldwide.<ref>{{Cite web|url=https://www.gsmarena.com/counterpoint_global_smartphone_market_is_alive_thanks_to_china_and_india-news-39917.php|title=Counterpoint: Global smartphone market is alive thanks to China and India|website=GSMArena.com}}</ref> It is predicted that widespread adoption of 5G will help drive new smartphone sales.<ref>{{cite web|url=https://techblog.comsoc.org/2019/11/08/counterpoint-research-smartphone-market-decline-halts-what-might-help-it-grow/|title=Counterpoint Research: Smartphone Market Decline Ends, What Might Help it Grow?|first=Alan|last=Weissberger|date=November 8, 2019|website=[[IEEE Communications Society]] Technology Blog}}</ref><ref>{{cite web|url=https://www.techradar.com/news/smartphone-market-set-for-biggest-ever-decline|title=Smartphone market set for 'biggest ever decline'|first=Steve|last=McCaskill|date=September 26, 2019|website=[[TechRadar]]}}</ref> ===By manufacturer=== {{see also|List of best-selling mobile phones}} In 2011, [[Samsung]] had the highest shipment [[market share]] worldwide, followed by [[Apple Inc.|Apple]]. In 2013, Samsung had 31.3% market share, a slight increase from 30.3% in 2012, while Apple was at 15.3%, a decrease from 18.7% in 2012. [[Huawei]], [[LG Corporation|LG]] and [[Lenovo]] were at about 5% each, significantly better than 2012 figures, while others had about 40%, the same as the previous years figure. Only Apple lost market share, although their shipment volume still increased by 12.9%; the rest had significant increases in shipment volumes of 36 to 92%.<ref>{{cite web |url=https://www.engadget.com/2014/01/28/smartphone-sales-may-have-topped-1-billion-in-2013/ |title=Smartphone sales may have topped 1 billion in 2013, depending on who you ask |work=[[Engadget]] |first=Jon |last=Fingas |date=January 28, 2014}}</ref> In Q1 2014, Samsung had a 31% share and Apple had 16%.<ref>{{cite web |url= https://www.techinasia.com/xiaomi-global-top-10-smartphone-shipments-q1-2014|title= Xiaomi breaks into global top 10 for smartphone shipments, kicks out HTC|first= Steven|last= Millward|date= May 13, 2014|access-date= September 9, 2014|work= Tech In Asia}}</ref> In Q4 2014, Apple had a 20.4% share and Samsung had 19.9%.<ref name="brett">{{cite news|url=https://www.usatoday.com/story/tech/2015/03/03/apple-samsung-smartphones/24320385/|title=Apple beats Samsung in Q4 smartphone sales|author=Brett Molina and Marco della Cava, USA TODAY|date=March 3, 2015|work=USA TODAY}}</ref> In Q2 2016, Samsung had a 22.3% share and Apple had 12.9%.<ref>{{cite press release | url = https://www.gartner.com/en/newsroom/press-releases/2016-08-19-gartner-says-five-of-top-10-worldwide-mobile-phone-vendors-increased-sales-in-second-quarter-of-2016 | title = Gartner Says Five of Top 10 Worldwide Mobile Phone Vendors Increased Sales in Second Quarter of 2016 | publisher = Gartner | date = August 19, 2016 | access-date = May 28, 2022}}</ref> In Q1 2017, IDC reported that Samsung was first placed, with 80 million units, followed by Apple with 50.8 million, Huawei with 34.6 million, [[Oppo]] with 25.5 million and [[Vivo (technology company)|Vivo]] with 22.7 million.<ref>{{cite web |url= http://technode.com/2017/07/04/6-of-the-worlds-top-10-smartphone-brands-are-chinese/|title= 6 of the world's top 10 smartphone brands are Chinese|first= Frank|last= Hersey|date=2017-07-04|access-date= 2017-07-07|work= technode}}</ref> Samsung's mobile business is half the size of Apple's, by revenue. Apple business increased very rapidly in the years 2013 to 2017.<ref>{{cite web|last=Dunn|first=Jeff|date=2017-02-28|title=Samsung introduced 10 times as many phones as Apple last year, but its mobile division made half as much revenue|url=http://www.businessinsider.com/samsung-vs-apple-galaxy-iphone-smartphone-revenue-chart-2017-2|website=[[Business Insider]]}}</ref> [[Realme]], a brand owned by Oppo, is the fastest-growing phone brand worldwide since Q2 2019. In China, Huawei and [[Honor (brand)|Honor]], a brand owned by Huawei, have 46% of market share combined and posted 66% annual growth {{as of|2019|lc=on}}, amid growing Chinese nationalism.<ref>{{cite web|url=https://www.gizchina.com/2019/12/12/huawei-and-honor-account-for-half-of-chinese-smartphone-market/|title= Huawei And Honor Account For Half Of Chinese Smartphone Market|author=βArgam Artashyan|date=December 12, 2019|website=GizChina}}</ref> In 2019, Samsung had a 74% market share of 5G smartphones in South Korea.<ref>{{Cite web|url=https://www.techradar.com/news/samsung-dominates-early-market-for-5g-smartphones|title=Samsung dominates early market for 5G smartphones | TechRadar|website=www.techradar.com|date=December 11, 2019}}</ref> In the first quarter of 2024, global smartphone shipments rose by 7.8% to 289.4 million units. Samsung, with a 20.8% market share, overtook Apple to become the leading smartphone manufacturer. Apple's smartphone shipments dropped 10%. Xiaomi secured the third spot with a 14.1% market share.<ref>{{Cite web |date=2024-04-15 |title=Apple loses top phonemaker spot to Samsung as iPhone shipments drop, IDC says |url=https://gulfnews.com/business/retail/apple-loses-top-phonemaker-spot-to-samsung-as-iphone-shipments-drop-idc-says-1.1713152284439 |access-date=2024-04-15 |website=gulfnews.com |language=en}}</ref> ===By operating system=== {{Further|Mobile operating system#By operating system}}
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