Editing Consumer behaviour (section)

== See also ==
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* [[Advertising management]] - explains how consumer behaviours concepts are used to develop advertising strategies
* [[Advertising research]] - provides background on how consumer behaviour concepts inform research methods used in understanding advertising effectiveness
* [[Attitude-toward-the-ad models]]
* [[Brand awareness]] - detailed explanation of brand awareness
* [[Brand management]] - explains how consumer behaviour concepts are used to manage brand awareness and brand growth through the product-life cycle
* [[Buying Decision Process]] - offers an alternative explanation to the consumer buying decision process
* [[Consumer culture theory]] - offers a cultural approach to consumer behavior
* [[Consumer socialisation]]
* [[Consumer confusion]]
* [[Food and Brand Lab]]
* [[Marketing research]] - provides background on how consumer behaviour concepts inform the research methods used in marketing, consumer behaviour, brand awareness and advertising management
* [[Predictive buying]]
* [[Product life-cycle management (marketing)]] - detailed explanation of how consumer awareness changes over the product's life-cycle, and how this calls for different strategies at each stage
* [[Superstition#Consumer behavior]]
* [[Window shopping]]
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