Editing Product placement (section)

====Cultural attributes====
Older research cited a difference between different cultural areas. For example, Australians,<ref>{{cite journal|last1=Brennan|first1=Stacey|last2=Rosenberger|first2=Philip J. III.|last3=Hementera|first3=Veronica|title=Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability|journal=Marketing Bulletin|date=2004|volume=15|pages=1–16}}</ref> Austrians<ref>{{cite journal|last=Gould|first=Stephen|author2=Gupta, P. B. |author3=Grabner-Kräuter, S. |title=Product placements in movies: A cross-cultural analysis of Austrian, French and American consumers' attitudes toward this emerging, international promotional medium|journal=Journal of Advertising|year=2000|volume=29|issue=4|pages=41–58|doi=10.1080/00913367.2000.10673623|s2cid=143100726}}</ref> and Germans<ref>{{cite journal|last1=Eisend|first1=Martin|title=A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies|journal=Journal of Current Issues & Research in Advertising|date=2009|volume=31|issue=1|pages=15–25|doi=10.1080/10641734.2009.10505254|s2cid=144554077}}</ref><ref>{{cite journal|last1=Rössler|first1=Patrick|last2=Bacher|first2=Julia|title=Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA|journal=Zeitschrift für Medienpsychologie |date=2002|volume=14|issue=3|pages=98–108|doi=10.1026//1617-6383.14.3.98}}</ref> tended to evaluate product placement more critically and show less positive reactions than Americans or people from certain Asian countries such as India.<ref>{{cite journal|last1=Nelson|first1=Michelle R.|last2=Deshpande|first2=Sameer|title=The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies|journal=Journal of Advertising|date=2013|volume=42|issue=1|pages=1–15|doi=10.1080/00913367.2012.749195|s2cid=167632779}}</ref><ref>{{cite journal|last1=Karrh|first1=James A.|last2=Frith|first2=Katherine Toland|last3=Callison|first3=Coy|title=Audience Attitudes towards Brand (Product) Placement: Singapore and the United States|journal=International Journal of Advertising|date=2001|volume=20|issue=1|pages=3–24|doi=10.1080/02650487.2001.11104874|s2cid=168092842}}</ref><ref>{{cite journal|last1=McKechnie|first1=Sally A.|last2=Zhou|first2=Jia|title=Product Placement in Movies: A Comparison of Chinese and American Consumers' Attitudes|journal=International Journal of Advertising|date=2003|volume=22|issue=3|pages=349–374|doi=10.1080/02650487.2003.11072858|s2cid=167527716}}</ref>