Editing Product placement (section)

====Age====
Children are usually more easily influenced than adults.<ref>{{cite book|last1=Gunter|first1=Barrie|last2=Oates|first2=Caroline|last3=Blades|first3=Mark|title=Advertising to Children on TV: Content, Impact, and Regulation|date=2005|publisher=Lawrence Erlbaum|location=Mahwah, NJ|isbn=978-0805844887|url-access=registration|url=https://archive.org/details/advertisingtochi00gunt}}</ref><ref>{{cite journal|last1=Hang|first1=Haiming|title=The implicit influence of bimodal brand placement on children: information integration or information interference?|journal=International Journal of Advertising|date=2012|volume=31|issue=3|page=465|doi=10.2501/IJA-31-3-465-484|s2cid=166749452}}</ref><ref>{{cite journal|last1=Owen|first1=Laura|last2=Lewis|first2=Charlie|last3=Auty|first3=Susan|last4=Buijzen|first4=Moniek|title=Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?|journal=Journal of Public Policy & Marketing|date=2013|volume=32|issue=2|pages=195–206|doi=10.1509/jppm.09.003|s2cid=146181260}}</ref> In a 2013 study on children's (age 6–14) ability to recognize product placement in film; the following results were found. Children between ages 6 and 9 did not understand that a company had to pay for the product to be in the film or had confusion on why a company would pay to have a product appear in a film. After age 10 most children were able to identify that an external company paid for the product to appear. Children between age 6 and 9 could not identify themselves as the target audience for the product placement. After age 10 most children understood that the product placement was targeted towards them. Children between age 6 and 9 could not identify the intention of product placement. Children between age 10 and 12 still had confusion over the intention of a company placing their product in a film. Children over the age of 12 had full understanding of the marketing intentions of a company placing its product in a film.<ref>{{Cite journal|last1=Grohs|first1=Reinhard|last2=Reisinger|first2=Heribert|last3=Wolfsteiner|first3=Elisabeth|last4=Haas|first4=Johanna|date=2013|title=At What Age and How Does Understanding of Product Placement Develop?|journal=Marketing ZFP |publisher=Verlag C.H.Beck|volume=35|pages=22–31|doi=10.15358/0344-1369_2013_1_22}}</ref>