Editing Intel (section)

===Processor naming strategy===
[[File:Intel Core i7 vPro 2020 logo.svg|thumb|The 2020 Intel badge representing the Core i7 brand combined with the vPRO platform marketing term]]
In 2006, Intel expanded its promotion of open specification platforms beyond [[Centrino]], to include the [[Intel Viiv|Viiv]] media center PC and the business desktop [[Intel vPro]].

In mid-January 2006, Intel announced that they were dropping the long running ''Pentium'' name from their processors. The Pentium name was first used to refer to the P5 core Intel processors and was done to comply with court rulings that prevent the trademarking of a string of numbers, so competitors could not just call their processor the same name, as had been done with the prior 386 and 486 processors (both of which had copies manufactured by IBM and AMD). They phased out the Pentium names from mobile processors first, when the new [[Yonah (microprocessor)|Yonah]] chips, branded [[Intel Core|Core]] Solo and Core Duo, were released. The desktop processors changed when the Core 2 line of processors were released. By 2009, Intel was using a [[good–better–best]] strategy with Celeron being good, Pentium better, and the Intel Core family representing the best the company has to offer.<ref>{{Cite news |url=http://www.pcworld.com/article/166973/intels_chip_renaming_strategy_meets_resistance.html |title=Intel's Chip Renaming Strategy Meets Resistance |last=Shah |first=Agam |work=[[PC World (magazine)|PC World]] |access-date=June 22, 2009 |archive-date=June 22, 2009 |archive-url=https://web.archive.org/web/20090622062304/http://www.pcworld.com/article/166973/intels_chip_renaming_strategy_meets_resistance.html |url-status=dead }}</ref>

According to spokesman Bill Calder, Intel has maintained only the Celeron brand, the Atom brand for netbooks and the vPro lineup for businesses. Since late 2009, Intel's mainstream processors have been called Celeron, Pentium, Core i3, Core i5, Core i7, and Core i9 in order of performance from lowest to highest. The 1st-generation Core products carry a 3 digit name, such as i5-750, and the 2nd-generation products carry a 4 digit name, such as the i5-2500, and from 10th-generation onwards, Intel processors will have a 5 digit name, such as i9-10900K for desktop. In all cases, a 'K' at the end of it shows that it is an unlocked processor, enabling additional overclocking abilities (for instance, 2500K). vPro products will carry the Intel Core i7 vPro processor or the Intel Core i5 vPro processor name.<ref name="Mag">{{Cite news |url=https://www.pcmag.com/article2/0,2817,2348923,00.asp |title=Intel Simplifying its Processor Branding |last=Hachman |first=Mark |date=June 17, 2009 |work=[[PC Magazine]] |access-date=July 6, 2009}}</ref> In October 2011, Intel started to sell its Core i7-2700K "Sandy Bridge" chip to customers worldwide.<ref>Anton Shilov, XBitLabs. [http://www.xbitlabs.com/news/cpu/display/20111024150841_Intel_Quietly_Starts_to_Sell_New_Unlocked_Core_i7_Chip.html "Intel Quietly Starts to Sell New 'Unlocked' Core i7 Chip"] {{webarchive|url=https://web.archive.org/web/20111026194759/http://www.xbitlabs.com/news/cpu/display/20111024150841_Intel_Quietly_Starts_to_Sell_New_Unlocked_Core_i7_Chip.html |date=October 26, 2011}}. October 24, 2011. Retrieved October 26, 2011.</ref>

Since 2010, "Centrino" is only being applied to Intel's WiMAX and Wi-Fi technologies.<ref name="Mag" />

In 2022, Intel announced that they are dropping the Pentium and Celeron naming schemes for their desktop and laptop entry level processors. The "Intel Processor" branding will be replacing the old Pentium and Celeron naming schemes starting in 2023.<ref>{{Cite web |title=Intel drops the Celeron and Pentium names for its low-end laptop CPUs (updated) |url=https://www.engadget.com/intel-drops-celeron-pentium-processor-names-175806870.html |access-date=September 22, 2022 |website=Engadget |date=September 16, 2022 |language=en-US}}</ref><ref>{{Cite web |last=Smith |first=Ryan |title=Intel to Drop Celeron and Pentium Branding From Laptop Parts In 2023 |url=https://www.anandtech.com/show/17579/intel-to-drop-celeron-and-pentium-branding-from-laptop-parts-in-2023 |access-date=September 22, 2022 |website=www.anandtech.com}}</ref>

{{Multiple image
| image1            = Intel-Core-7-Badge-2023.png
| image2            = Intel-Core-Ultra-7-Badge-2023.png
| footer            = The since-2023 batches of the [[Intel Core 7]] and the higher-end [[Intel Core Ultra 7]] markings. They are direct successors to what has been known as the once-flagship [[Intel Core i7]].
}}

In 2023, Intel announced that they will be dropping the 'i' in their future processor markings. For example, products such as Core i7, will now be called Core 7. Ultra will be added to the endings of processors that are in the higher end, such as Core Ultra 7.<ref>{{Cite web |date=June 21, 2023 |title=Intel drops 'i' processor branding after 15 years, introduces 'Ultra' for higher-end chips |url=https://www.engadget.com/intel-drops-i-processor-branding-after-15-years-introduces-ultra-for-higher-end-chips-130100277.html |access-date=October 13, 2023 |website=Engadget |language=en-US}}</ref><ref>{{Cite web |last=Hollister |first=Sean |date=June 15, 2023 |title=Intel is officially killing off the "i" in Core i7 — as it goes Ultra |url=https://www.theverge.com/21559670/intel-core-rebrand |access-date=October 13, 2023 |website=The Verge |language=en}}</ref>