Editing Product placement (section)

====Gender====
If the product is endorsed by a person, there are stronger [[Priming (psychology)|priming]] effects if the audience is the same gender.<ref>{{cite journal|last1=Fenko|first1=Anna|last2=Wilemijn|first2=Drost|title=A study in pink: What determines the success of gender-specific advertising?|journal=13th International Conferences on Research in Advertising (ICORIA), Amsterdam, 26–28 June|date=2014}}</ref> Women can be influenced more easily,<ref>{{cite journal|last1=Chen|first1=Huan|last2=Haley|first2=Eric|title=Product Placement in Social Games: Consumer Experiences in China|journal=Journal of Advertising|date=2014|volume=43|issue=3|pages=286–295|doi=10.1080/00913367.2013.858086|s2cid=144821225}}</ref><ref>{{cite journal|last1=de Gregorio|first1=Frederico|last2=Sung|first2=Yongjun|title=Understanding Attitudes Toward and Behaviors in Response to Product Placement|journal=Journal of Advertising|date=2010|volume=39|issue=1|pages=83–96|doi=10.2753/JOA0091-3367390106|s2cid=140392026}}</ref> but show more negative reactions when the product can be described as ethically questionable (e.g. alcohol).<ref>{{cite journal|last1=Gupta|first1=Pola B.|last2=Gould|first2=Stephen J.|title=Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences|journal=Journal of Current Issues & Research in Advertising |date=1997|volume=19|issue=1|pages=38–50|doi=10.1080/10641734.1997.10505056}}</ref>