Editing Product placement (section)

====Measurement of the implicit memory====
Implicit effects are measured in an indirect way by observing a change in behavior.<ref name="Herrmann et al. 2011" /><ref>{{cite journal|last1=Schacter|first1=Daniel L.|title=Implicit Memory: History and Current Status|journal=Journal of Experimental Psychology: Learning, Memory, and Cognition|date=1987|volume=13|issue=3|pages=501–518|doi=10.1037/0278-7393.13.3.501|s2cid=3728984 }}</ref> This can be done by tracking the consideration set and buying behavior of people,<ref name="Herrmann et al. 2011" /><ref name=" Johnson und Lehmann 1997" /><ref name="Shapiro et al. 1997" /> measuring brain activities<ref>{{cite journal|last1=Medina|first1=John|title=The Neurobiology of the Decision To Buy|journal=Psychiatric Times|date=2004|volume=21|issue=10|pages=31–34}}</ref> or using abstract indirect test settings like the word fragment or word stem completion test.<ref>{{cite journal|last1=Grimes|first1=Anthony|last2=Kitchen|first2=Philip J.|title=Researching Mere Exposure Effects to Advertising: Theoretical Foundations and Methodological Implications|journal=International Journal of Market Research|date=2007|volume=49|issue=2|pages=191–219|doi=10.1177/147078530704900205|s2cid=142225635}}</ref> The [[implicit association test]] (IAT) is also an applicable measurement tool.<ref>{{cite journal|last1=Greenwald|first1=Anthony G.|last2=McGhee|first2=Debbie E.|last3=Schwartz|first3=Jordan L. K.|title=Measuring Individual Differences in Implicit Cognition: The Implicit Association Test|journal=Journal of Personality and Social Psychology|date=1998|volume=74|issue=6|pages=1464–1480|doi=10.1037/0022-3514.74.6.1464|pmid=9654756|citeseerx=10.1.1.489.4611|s2cid=7840819 }}</ref><ref>{{cite journal|last1=Mierke|first1=Jan|last2=Klauer|first2=Karl Christoph|title=Method-Specific Variance in the Implicit Association Test|journal=Journal of Personality and Social Psychology|date=2003|volume=85|issue=6|pages=1180–1192|doi=10.1037/0022-3514.85.6.1180|pmid=14674823}}</ref>