Editing Product placement (section)

==== Valuation ====
Marketers engaging in product placement often employ some form of valuation research to determine the success of a product placement. This involves combining the audience for a placement with traditional linear 30-second spot marketing rates in the market, and using this to create a gross advertising value for the placement. Researchers then assess the quality of the placement itself to determine how much of the gross advertising value the placement captured. The resulting value is known as a Net Placement Value (NPV). International market research firm YouGov has led on developing bespoke modelling<ref>{{Cite web |title=How do you measure the value of a product placement? |url=https://business.yougov.com/content/46921-how-do-you-measure-the-value-of-a-product-placement |access-date=2025-04-09 |website=business.yougov.com |language=en}}</ref> and audience solutions to automate the process of creating Net Placement Values for product placements, known as the YouGov Placement Quality Score (PQS).<ref>{{Cite web |title=YouGov Stream: PQS |url=https://business.yougov.com/landing/yougov-stream-pqs |access-date=2025-04-09 |website=business.yougov.com |language=en}}</ref>