Editing Product placement (section)

===Ethics===
Many argue that product placement is ethically questionable, because it manipulates people against their will.<ref name="Morton and Friedman 2002" /><ref>{{cite journal|last1=D'Astous|first1=Alain|last2=Chartier|first2=Francis|title=A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies|journal=Journal of Current Issues & Research in Advertising|date=2000|volume=22|issue=2|pages=31–40|doi=10.1080/10641734.2000.10505106|s2cid=167305500}}</ref><ref>{{cite journal|last1=D'Astous|first1=Alain|last2=Séguin|first2=Nathalie|title=Consumer Reactions to Product Placement Strategies in Television Sponsorship|journal=European Journal of Marketing|date=199|volume=33|issue=9|pages=896–910|doi=10.1108/03090569910285832}}</ref><ref>{{cite journal|last1=Gupta|first1=Pola B.|last2=Balasubramanian|first2=Siva K.|title=Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications|journal=Journal of Current Issues & Research in Advertising |date=2000|volume=22|issue=2|pages=41–52|doi=10.1080/10641734.2000.10505107|s2cid=144223414}}</ref> A contrary view is, even if product placement is only perceived unconsciously, it is still evaluated by our mind.<ref>{{cite journal|last1=Chartrand|first1=Tanya L.|last2=Dalton|first2=Amy N.|last3=Fitzsimons|first3=Gavan J.|title=Nonconscious Relationship Reactance: When Significant Others Prime Opposing Goals|journal=Journal of Experimental Social Psychology|date=2007|volume=43|issue=5|pages=719–726|doi=10.1016/j.jesp.2006.08.003}}</ref><ref>{{cite journal|last1=Laran|first1=Juliano|last2=Dalton|first2=Amy N.|last3=Andrade|first3=Eduardo B.|title=The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects|journal=The Journal of Consumer Research|date=2011|volume=37|issue=6|pages=999–1014|doi=10.1086/656577|s2cid=15813211}}</ref> It cannot make people act against their beliefs. Most people also appreciate the fact that movies look more realistic with real brands and do not feel disturbed by the placements.<ref>{{cite journal|last1=Hackley|first1=Christopher|last2=Tiwsakul|first2=Rungpaka A.|title=Entertainment Marketing and Experiential Consumption|journal=Journal of Marketing Communications|date=2006|volume=12|issue=1|pages=63–75|doi=10.1080/13527260500358608|s2cid=168048595|url=http://dro.dur.ac.uk/8555/1/8555.pdf}}</ref><ref>{{cite journal|last1=Tiwsakul|first1=Rungpaka A.|last2=Hackley|first2=Christopher|last3=Szmigin|first3=Isabelle|title=Explicit, Non-Integrated Product Placement in British Television Programmes|journal=International Journal of Advertising|date=2005|volume=24|issue=1|pages=95–111|doi=10.1080/02650487.2005.11072906|s2cid=167718639|url=http://qmro.qmul.ac.uk/xmlui/handle/123456789/19170}}</ref> Additionally, further research argues that product placement is not any different from other marketing tactics when it comes to ethics.<ref name="Hackley et al. 2008" />