Editing 3MP (section)

====MTR and MyMP====
{{Main|Melbourne Talk Radio}}
In December 2009, Pacific Star Network announced a joint-venture agreement with the [[Macquarie Radio Network]], operators of Sydney [[talk radio|talkback]] radio station [[2GB]], to supply radio programming into Melbourne.<ref>{{Cite news |title=Macquarie Radio and Pacific Star sign Interim Agreement |work=ASX ComNews |date=16 April 2010 |url=http://hotcopper.com.au/threads/ann-macquarie-radio-and-pacific-star-sign-interi.1149904/ |access-date=10 May 2015}}</ref> In April 2010, the joint-venture launched [[Melbourne Talk Radio|MTR 1377]], replacing 3MP programming on 1377 [[AM broadcasting|AM]].<ref>{{cite news |url=http://theage.com.au/opinion/society-and-culture/look-whos-talking--mtr-hits-the-airwaves-20100419-sn7g.html?autostart=1 |first=Karl |last=Quinn |date=19 April 2010 |access-date=26 April 2010 |newspaper=Age |publisher=Fairfax |title=Look who's talking - MTR hits the airwaves |url-status=dead |archive-url=https://web.archive.org/web/20100422175904/http://www.theage.com.au/opinion/society-and-culture/look-whos-talking--mtr-hits-the-airwaves-20100419-sn7g.html?autostart=1 |archive-date=22 April 2010 |df=dmy}}</ref>

[[File:MyMP logo 2013.jpg|thumb|right|alt=MyMP logo (April 2010 – May 2015)|MyMP logo (April 2010 – May 2015)]]

The easy listening music format continued on [[DAB+]] [[Digital radio in Australia|digital radio]] branded as MyMP, albeit without announcers. Announcers returned to MyMP on 13 May 2011, including Mark Johnson, John Tamb and Eddie Olek.<ref>{{cite web|title=MyMP, 3MP's new digital radio station|url=http://webdevsys.com/myMP.htm|publisher=WebDevSys|access-date=16 December 2012}}</ref> In October 2011, the [[Australian Communications and Media Authority]], acting on a complaint, shut down a [[pirate radio]] station operating from the Melbourne suburb of [[Chadstone, Victoria|Chadstone]], re-broadcasting the MyMP signal on AM radio.<ref>{{cite news|title=ACMA search, seizure and enforcement|url=https://www.amateurradio.com.au/news/acma-search-seizure-and-enforcement|access-date=23 May 2015|work=Amateur Radio Victoria|date=8 October 2011}}</ref>

In March 2012, the MTR joint-venture entered [[administration (law)|administration]],<ref>{{Cite news |page=27 |last=Bodey |first=Michael |title=MTR closes, with loss of $15m |work=[[The Australian]] |date=3 March 2012 |url=http://www.theaustralian.com.au/media/mtr-closes-with-loss-of-15m/story-e6frg996-1226287790869 |access-date=5 March 2012}}</ref> and on 2 March ceased broadcasting. MyMP returned to the 1377 AM frequency shortly after.<ref>{{cite web|title=3MTR goes dark|url=https://www.radioinfo.com.au/news/3mtr-goes-dark|publisher=Radioinfo|date=2 March 2012|access-date=10 May 2015}}</ref>