Editing Adele Goldberg (computer scientist) (section)

===1984===
Many of the concepts developed by Goldberg and her team at PARC became the basis for [[graphical user interface]]s. According to Goldberg, [[Steve Jobs]] demanded a demonstration of the [[Smalltalk]] System, which she at first refused to give him, although her superiors eventually compelled her to comply.<ref name="totn">{{Cite web |last=Cringely |first=Robert X. |date=June 1996 |title=Triumph of the Nerds: The Television Program Transcripts: Part III |url=https://www.pbs.org/nerds/part3.html |website=PBS.org}}</ref> Apple eventually took many of the ideas used in the [[Xerox Alto]] and their implementations and used them as the basis for their Apple [[Mac (computer)|Macintosh]] [[desktop environment]]. Afterwards,  [[Steve Jobs]] was shown an early version of Goldberg's Smalltalk (Model 76 at the time), where he immediately incorporated it into Apple's new Computer, the [[Macintosh 128K|Macintosh]]. It led to a commercial which aired in 1984, during the Super Bowl XVIII. The commercial emphasized on Smalltalk's key features, including the importance of [[Graphical user interface|GUI]], as it facilitated the interaction through simplicity.<ref name="auto"/>