Editing Allstate (section)

==="Good hands"===
Allstate's slogan "You're in good hands" was created in the 1950s by Allstate Insurance Company's sales executive, Davis W. Ellis, based on a similar phrase he used to reassure his wife about a doctor caring for their child. It has been the slogan ever since 1950.<ref name="Funding Universe" /> Allstate also refer to themselves as the "Good Hands People".

In the 1960s and 1970s, TV, print and radio advertising featured Allstate's spokesman, [[Ed Reimers]].  Reimers was often shown making the cupped-hand gesture.  For 22 years, he remained the spokesman.<ref name="Los Angeles Times">{{cite news |title=Ed Reimers dies at 96; Allstate placed ad campaign in his hands |date=August 18, 2008 |last=McLellan |first=Dennis |url=https://www.latimes.com/archives/la-xpm-2009-aug-18-me-ed-reimers18-story.html |access-date=February 29, 2012 |work=Los Angeles Times |url-status = live|archive-url=http://archive.wikiwix.com/cache/20120229081232/http://articles.latimes.com/2009/aug/18/local/me-ed-reimers18 |archive-date=February 29, 2012 }}</ref><ref name="Funding Universe" />

This 1975 commercial that the egg rolls on the table, then it fell down and it almost cracked all the way down to the floor, but it was finally saved by the hand before placing it in the nest gently.

A study in 2000 by Northwestern University's Medill Graduate Department of Integrated Marketing Communications found that the Allstate slogan "You're in good hands" ranked as the most recognizable in America.<ref name="Ad Slogans">{{cite news |title=2000 Advertising Slogan Hall of Fame |year=2000 |url=http://www.adslogans.co.uk/site/pages/gallery/youre-in-good-hands-with-allstate.8355.php |access-date=February 29, 2012 |url-status = live|archive-url=https://web.archive.org/web/20111229173458/http://www.adslogans.co.uk/site/pages/gallery/youre-in-good-hands-with-allstate.8355.php |archive-date=December 29, 2011 }}</ref>