Editing BBC One (section)

==History==
{{Further|Timeline of BBC One}}

===Early years and launch===
{{main|BBC Television}}
The BBC began its own regular television programming from the basement of [[Broadcasting House]], London, on 22 August 1932. The channel officially began regular broadcasts on 2 November 1936 at three o'clock in the afternoon from a converted wing of the [[Alexandra Palace]] in London.<ref>{{cite book|first=R.W.|last=Burns|title=Television: An International History of the Formative Years|location=London|publisher=The Institution of Electrical Engineers|year=1998|pages=ix|isbn=0-85296-914-7}}</ref>

On 1 September 1939, two days before Britain declared [[World War II|war]] on Germany, the station was taken off air with little warning, with the last programme to be shown being a [[Mickey Mouse]] cartoon (the 1933 short ''[[Mickey's Gala Premier]]'');<ref name=MickeyMouse>{{cite web|url=http://www.transdiffusion.org/emc/baird/tvoff/index.htm |title=The edit that rewrote history – Baird |access-date=28 May 2007 |publisher=Transdiffusion Broadcasting System |date=31 October 2005 |url-status=dead |archive-url=https://web.archive.org/web/20060125014953/http://www.transdiffusion.org/emc/baird/tvoff/index.htm |archive-date=25 January 2006 }}</ref> the government was concerned that the [[Very high frequency|VHF]] transmissions would act as a beacon to enemy aircraft that could bomb London.

BBC Television returned on 7 June 1946<ref>{{cite web |title=Television returns |url=https://www.bbc.com/historyofthebbc/research/story-of-bbc-television/television-returns/ |website=History of the BBC |publisher=BBC |access-date=1 July 2024}}</ref> at three o'clock in the afternoon. [[Jasmine Bligh]], one of the original announcers, made the first announcement, saying, "Good afternoon everybody. How are you? Do you remember me, Jasmine Bligh?". Twenty minutes later, BBC Television again aired the Mickey Mouse cartoon that they had broadcast in 1939.<ref>
{{cite news|last=Rohrer|first=Finlo|title=Back after the break|work=Magazine|publisher=BBC News|date=7 June 2006|url=http://news.bbc.co.uk/1/hi/magazine/5054802.stm|access-date=25 April 2007|archive-url=https://web.archive.org/web/20070313100756/http://news.bbc.co.uk/1/hi/magazine/5054802.stm|archive-date=13 March 2007 |url-status=live}}</ref>

===Creation of BBC1===
The BBC held a statutory [[monopoly]] on television broadcasting in the United Kingdom until [[Associated-Rediffusion]], the first [[ITV (TV network)|Independent Television]] (ITV) station, began to broadcast on 22 September 1955. The competition quickly forced the channel to change its identity and priorities, following a large reduction in its audience, as noted in the 1962 [[Pilkington Committee on Broadcasting|Pilkington Report]] on the future of broadcasting. Simultaneously, the Pilkington Report decided to award an additional television station to the BBC on the basis that ITV was in comparison lacking in serious programming.<ref>{{cite web |url=http://www.sixtiescity.com/Television/BritishTV.htm |title=British Television up to the end of the Sixties |publisher=Sixtiescity.com |access-date=12 September 2007 |archive-url=https://web.archive.org/web/20071024020910/http://www.sixtiescity.com/Television/BritishTV.htm |archive-date=24 October 2007 |url-status=dead }}</ref>

[[File:BBC 1 1964 ident.png|175px|thumbnail|right|Logo used in 1964<ref>{{Cite web|url=https://www.youtube.com/watch?v=U2-Fa2kDG54|title=BBC Continuity into Royal Variety Performance 08 11 1964|date=3 April 2011|via=YouTube}}</ref>]]

BBC Television became BBC1 when [[BBC2]] launched on 20 April 1964, transmitting an incompatible [[625 lines|625-line]] image on [[Ultra high frequency|UHF]]. The only way to receive all channels was to use a complex "dual-standard" 405- and 625-line receiver with both a VHF and a UHF [[Television antenna|aerial]] (405-line-only sets became obsolete in 1985 when VHF transmissions ended). BBC1 moved to purpose-built facilities at Television Centre on 20 September 1969. [[BBC News#1950s|Television News]] continued to use Alexandra Palace as its base and by early 1968 had even converted one of its studios to colour. In the weeks leading up to 15 November 1969, BBC1 unofficially transmitted the occasional programme in its new colour system in order to test it. At midnight on 15 November, simultaneously with ITV and two years after BBC2 had done so, BBC1 officially began 625-line [[PAL]] colour programming on UHF with a broadcast of a concert by [[Petula Clark]].<ref>{{cite web|first = Ruth |last = Mosalski|url = http://www.halifaxcourier.co.uk/news/50-still-watch-black-and.5818157.jp |title =50 still watch black and white TV in Calderdale|date = 12 November 2009 |archive-url= https://web.archive.org/web/20091115113349/http://www.halifaxcourier.co.uk/news/50-still-watch-black-and.5818157.jp |archive-date=15 November 2009 |work =Halifax Courier}}</ref> Colour transmissions could be received in monochrome via monochrome 625-line sets until the end of analogue broadcasting.

Between 1973 and 1977, BBC1 achieved an average audience share of 45% under [[Bryan Cowgill]].<ref>{{cite web|title=BRYAN COWGILL|url=http://www.transdiffusion.org/tv/tvheroes/bryancowgill|publisher=transdiffusion.org|access-date=2 June 2014}}</ref> This was the channel's most successful period in terms of audience share.

On 30 December 1980, the BBC announced plans to introduce a new [[breakfast television]] service to compete with [[TV-am]]. They stated that the new show would be broadcast before TV-am but included the caveat that the new show would not launch until at least November 1981, whereupon new licence fee income could finance the necessary extension of broadcasting hours. On 17 January 1983, one year after originally planned, the first edition of ''[[Breakfast Time (British TV programme)|Breakfast Time]]'' was shown on BBC1, becoming the first UK wide breakfast television service<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/programmes/breakfast/presenters/7706825.stm |title=Programmes &#124; Breakfast &#124; Presenters &#124; The Evolution of Breakfast |work=BBC News |access-date=1 February 2014}}</ref> and continued to lead in the ratings until 1984.<ref>{{cite news |title=TV-am takes peak breakfast ratings lead |work=[[The Times]] |date=27 August 1983}}</ref><ref>{{cite news |title=BBC regains lead in breakfast TV ratings |work=[[The Times]] |date=17 September 1983}}</ref>

===Michael Grade era (1984–1987)===
In 1984, [[Bill Cotton]] become managing director of Television at the BBC, and set about overhauling BBC1, which had been slated with poor home grown shows, its heavy reliance on US imports, with ''[[Dallas (TV series)|Dallas]]'' and ''[[The Thorn Birds (TV miniseries)|The Thorn Birds]]'' being BBC1's highest rated programmes and ratings being over 20% behind ITV. Cotton recruited [[Michael Grade]] to become Controller of BBC1 from 1 September 1984<ref>Top job for Grade at BBC 1: The Times (London, England), Thursday, 31 May 1984,</ref><ref>Early-evening ratings war likely if BBC replaces 'Sixty Minutes. Hewson, David The Times (London, England), Wednesday, 6 June 1984, p.3.</ref> the first time the corporation had recruited someone outside of the BBC,<ref>{{cite news |title = Top job for Grade at BBC 1|work = [[The Times]]|date = 31 May 1984|page = 1}}</ref> replacing Alan Hart, who had been criticised{{by whom|date=January 2022}} for his lack of knowledge in general entertainment, as he was head of BBC Sport prior to 1981.{{citation needed|date=January 2022}}

The first major overhaul was to axe the unpopular ''[[Sixty Minutes (British TV programme)|Sixty Minutes]]'' current affairs programme: this was a replacement for the news and magazine show ''[[Nationwide (TV programme)|Nationwide]]''. Its replacement was the ''[[BBC News at Six|BBC Six O'Clock News]]'',<ref>{{cite news |work=[[The Times]] |date=6 June 1984 |page=3 |issue=61850}}</ref><ref>{{cite news |title=BBC goes for news to replace Sixty Minutes flop |last=Chorlton |first=Penny |work=The Guardian |date=9 June 1984}}</ref> a straight news programme in a bid to shore up its failing early evening slot. It was believed the BBC were planning to cut short the evening news and move more light entertainment programming in from the 18:20 slot, but this was dismissed. The [[Miss Great Britain]] contest was dropped, being described as verging on the too offensive after the January 1985 contest, with ''World's Strongest Man'' and ''International Superstar'' also being cancelled.<ref>{{cite news |title=BBC drops beauty show |work=[[The Times]] |date=17 November 1984 |page=3}}</ref>

BBC1 was relaunched on 18 February 1985 with a [[Computer Originated World|new look]], new programming including ''[[Wogan]]'' and ''[[EastEnders]]'', and a revised schedule to help streamline and maintain viewers throughout the course of the evening. Grade started to gear most programmes to either on the hour or half past the hour, while ''Panorama'' and ''Omnibus'' were both moved after the ''Nine O'Clock News''.<ref>{{cite news |title=Battle plan that opens a new panorama |first=Peter |last=Fiddick |work=The Guardian |date=4 February 1985}}</ref> Grade was also determined to end the dated and inept BBC1 scheduling which was hampering the channel and holding back good programmes. Grade said "When I took over BBC1, I discovered there were wonderful things, it was just a case of where to put them." ''Wogan'' had been scheduled for a 10&nbsp;pm slot, but Grade moved it to a 7&nbsp;pm slot as he believed the show had potential.<ref name="transdiffusion.org">{{cite web|url=http://www.transdiffusion.org/tv/tvheroes/michael_grade |title=Michael Grade – Television – Transdiffusion Broadcasting System |publisher=Transdiffusion.org |access-date=1 February 2014}}</ref>

From February to August 1985, a high number of American mini-series were broadcast while filming took place of a number of new home grown programmes, including ''[['Allo 'Allo!]]'', ''[[In Sickness and in Health]]'', and ''[[Open All Hours]]''. Further improvement came about when the corporation strengthened its drama output costing £30&nbsp;million, with eight new series, including ''[[Howards' Way]]'', ''[[All Creatures Great and Small (1978 TV series)|All Creatures Great and Small]]'', ''Hold the Back Page'', and ''Bluebill'', along with the return of ''Bergerac'' and ''Big Deal''. The increase in the drama department was achieved by switching the money away from the administrative service over a three-year period, after BBC1 was criticised for failing to match ITV's output in drama.<ref>{{cite news |title=BBC unveils £30m drama season with films galore |work=[[The Times]] |date=9 August 1985 |page=2}}</ref> ''EastEnders'' was moved to a 19:30 slot, where it managed to soar to 20 million, helping the BBC1 audience share increase to nearly 50% for the first time since 1982.

On 27 February 1985, ''[[Doctor Who]]'' was placed on an 18-month hiatus. The BBC originally planned to axe the series as they wished to spend its budgets on new programming for the channel, but was forced to back down from public pressure and ''Doctor Who'' returned in September 1986. At the time Michael Grade and Jonathan Powell were blamed for the decision (Grade was the target of death threats<ref name="transdiffusion.org"/>) but it was later revealed that the decision was taken due to the series running out of creative inspiration, making it impossible to find anyone (at the time) who knew what to do with the series.<ref>Michael Grade: On the Box – episode 5: Dishing the Dirt</ref><ref>"Trials and Tribulations" – from the DVD of ''The Ultimate Foe'' (''Trial of a Time Lord'').</ref>

On 9 September 1985, the long-standing children's programming block was overhauled and rebranded as ''[[CBBC|Children's BBC]]'', which gave it dedicated idents for the first time and had a live in-vision presenter, similar to rival ITV's [[CITV|Children's ITV]] block which had been running since January 1983. Previously the BBC had broadcast children's programming using BBC1's team of regular duty announcers. The launch presenter for this block, and thus the first Children's BBC presenter of the current format, was [[Phillip Schofield]].

On 23 May 1986, long-running lunchtime magazine show ''[[Pebble Mill at One]]'' was broadcast for the last time after being on air for 14 years. On 27 October 1986, BBC1 launched its daytime television schedules.<ref>{{cite web |url=https://bbctimeline.appspot.com/events/agtiYmN0aW1lbGluZXIMCxIFRXZlbnQY9SMM |title=BBC Timeline – Events – LAUNCH OF DAYTIME TELEVISION SERVICE (BBC-1 & BBC-2) |work=Bbctimeline.appspot.com |date=27 October 1986 |access-date=1 February 2014 |url-status=dead |archive-url=https://web.archive.org/web/20131203000624/http://bbctimeline.appspot.com/events/agtiYmN0aW1lbGluZXIMCxIFRXZlbnQY9SMM |archive-date=3 December 2013}}</ref> In a statement, BBC Daytime head Roger Laughton said:

{{cquote|It was the natural extension of the corporation's commitment to public service broadcasting, since half the population had access to television during the day mainly the retired, unemployed and housewives.}}

===1990s===

[[File:BBC1-1991.svg|100px|thumbnail|right|Logo used from 1991 to 1997]]

Stereo audio transmissions, using the [[NICAM]] digital stereo sound format began on BBC1 in late 1987, to coincide with the sale of the first consumer NICAM-enabled equipment, a year after BBC2, and were gradually phased in across BBC TV output, although it took until 31 August 1991 for the service to begin officially on both channels. During this time, both commercial analogue broadcasters, [[ITV (TV network)|ITV]] and [[Channel 4]] had officially begun [[Stereophonic sound|stereo]] transmissions using the BBC-developed NICAM system. Widescreen programming was introduced on [[Digital television|digital platforms]] in 1998.

For the first 50 years of its existence, with the exception of films and programmes purchased from the United States and elsewhere, almost all the channel's output were produced by the BBC's in-house production departments. This changed following the passing of the [[Broadcasting Act 1990]], which required that 25% of the BBC's television output be out-sourced to independent production companies.<ref>{{cite web|title=Who we are and how we commission|url=https://www.bbc.co.uk/commissioning/tv/articles/who-we-are-how-we-commission|publisher=BBC|access-date=17 January 2016}}</ref> By 2004, many popular BBC One shows were made for the channel by independents, but the in-house production departments continued to contribute heavily to the schedule.

In March 1991, as part of the £63&nbsp;million programme package for spring and summer line up on BBC1, it was announced an extra £20&nbsp;million was to be spent on rejuvenating the channels drama and comedy output during peak times, to keep the channel in a healthy state once the new [[ITV (TV network)|Channel 3]] licences were awarded.<ref>{{cite news |title=£20m extra for peak-time TV |first=Melinda |last=Wittstock |work=[[The Times]] |date=13 March 1991 |page=7}}</ref>

In December 1991 ''[[Wogan]]'' was to be cancelled, due to falling ratings against a number of ITV shows, in which ''Wogan'' only managed six million viewers compared to double that for ''[[This Is Your Life (British TV series)|This Is Your Life]]'', ''[[The Krypton Factor]]'' and ''[[The $64,000 Question (British game show)|The $64,000 Question]]''. Additionally an extra £40&nbsp;million a year was spent on narrowing the gap on ITV's ratings lead, since a few months prior to this the channel had been criticised for its Autumn schedule, having tired formats, uninspiring scheduling of new programmes and poor scripts.<ref>{{cite news |title=Wogan to host new shows |first=Melinda |last=Wittstock |work=[[The Times]] |date=2 December 1991 |page=2}}</ref> ''Wogan'' was replaced with ''[[Eldorado (TV series)|Eldorado]]'', in early July 1992, but this was itself cancelled a year later.

[[Alan Yentob]] launched the 1993 Autumn schedule calling it "My first try with a lot of help from my friends", with the channel still under criticism, following the start of new programming which Alan introduced a year earlier, and the number of summer repeats. £175&nbsp;million was spent on 80 hours of original drama produced, enchantment to the arts with an extended 26-week run for ''[[Omnibus (British TV programme)|Omnibus]]'', and documentaries with ''[[The Downing Street Years]]'', new wildlife series and an eight-month look at Sheffield's Children's hospital, while ''[[Goodnight Sweetheart (TV series)|Goodnight Sweetheart]]'', ''[[Grace & Favour]]'' and ''The Danny Baker Show'' were new comedy series.<ref>Yentob concocts dramatic recipe to lift BBC1 ratings. Alison Roberts, Arts Correspondent. The Times (London, England), Wednesday, 4 August 1993; pg. 5</ref> ''[[Lois & Clark: The New Adventures of Superman]]'' included in the Saturday night line up to increase variety.

Following the public disapproval of filling its schedule with 25% of repeats during the summer months of 1993, BBC1 agreed to broadcast an extra 110 hours worth of original programming over the same period during the summer in 1994, which included giving ''EastEnders'' an additional episode per week. Efficiency savings of £25&nbsp;million were found and redeployed to the new productions. The savings were seen as a vindication for Producer Choice, the controversial internal market introduced in April 1993.<ref>{{cite news |title=£25m savings help BBC curb repeats |first=Alexandera |last=Frean |work=[[The Times]] |date=10 March 1994}}</ref><ref>{{cite news |title=BBC to run repeats throughout year but only by demand |first=Alexandra |last=Frean |work=[[The Times]] |date=18 September 1993 |page=3}}</ref>

[[File:BBC One 1997.svg|thumbnail|left|Logo used from 1997 to 2002]]

By March 1999, the channel admitted defeat in its ratings war with ITV, with its spring line up emphasising more on serious factual and educational programmes, and drama. This change in strategy came about after continuing complaints that the channel was appealing to the lowest common denominator to increase viewership. Reliance on [[docusoap]]s and the dropping of the vilified ''[[Noel's House Party]]'' were chastened by the hoax guests on ''[[The Vanessa Show]]''. Alan Yentob said "The spring package is to remind people of what the BBC is here for, range and ambition you won't find anywhere else at peak time". The changes helped the channel distinguish itself from (as one BBC executive said) "its down-market rival and would not compete for viewers on ITV's terms."<ref>{{cite news | title=BBC surrenders in TV ratings war and goes back to nature |first=Carol |last=Midgley | newspaper=[[The Times]] | location=London | date=23 March 1999 | page=1}}</ref>

===2000s===
[[Lorraine Heggessey]] became Controller of BBC One, a post she took up on 1 November 2000.<ref name="controller">{{cite news|title=Heggessey takes BBC1 senior role|newspaper=[[Financial Times]]|first=Ashling|last=O'Connor|date=15 September 2000}}</ref><ref name="swapper">{{cite news|url=http://news.independent.co.uk/media/article313641.ece|archive-url=https://web.archive.org/web/20051120015231/http://news.independent.co.uk/media/article313641.ece|url-status=dead|archive-date=20 November 2005|title=Confessions of a job swapper|newspaper=[[The Independent]]|first=Raymond|last=Snoddy|date=19 September 2005|access-date=20 January 2007}}</ref> She had previously been sounded out about the job in 1997 after [[Michael Jackson (TV executive)|Michael Jackson]]'s departure, but had turned down the opportunity as she felt she was then not yet experienced enough.<ref name="offer">{{cite web|url=http://media.guardian.co.uk/broadcast/story/0,,384993,00.html|title=Heggessey defends BBC news move|first=Matt|last=Wells|publisher=[[Guardian Unlimited]]|format=Requires free registration|date=19 October 2000|access-date=21 January 2007}}</ref>

During Heggessey's five years in charge, BBC One's audience share fell by 19.9%, to 23%, although this was in the context of declining audience figures across all British television channels due to increased competition from multichannel [[digital television]].<ref name="first">{{cite news|url=http://news.independent.co.uk/media/article11208.ece|archive-url=https://web.archive.org/web/20071001125646/http://news.independent.co.uk/media/article11208.ece|url-status=dead|archive-date=1 October 2007|title=The first woman at the helm of BBC1 quits to go commercial|newspaper=[[The Independent]]|first=Ciar|last=Byrne|date=15 February 2005|access-date=20 January 2007}}</ref> However, in 2001 BBC One overtook its main rival ITV in terms of annual audience share for the first time since the rival channel had launched in 1955,<ref name="itv1">{{cite news|url=http://media.guardian.co.uk/bbc/story/0,,597066,00.html|title=Getting One over|first=Maggie|last=Brown|newspaper=The Guardian|format=Requires free registration|date=19 November 2001|access-date=20 January 2007}}</ref> although much of this was down to the success of the channel's [[daytime television]] line-up, which had its own Controller: [[Jane Lush]].<ref name="itv1"/>

When Heggessey arrived at the channel in November 2000, she inherited two controversial schedule changes which had been implemented the previous month, at the behest of [[Director-General of the BBC]] [[Greg Dyke]]; the ''[[BBC Nine O'Clock News|Nine O'Clock News]]'' had been moved to the later time of 22:00 and ''Panorama'' moved from Monday night prime time slot to a later slot on Sunday nights.<ref name="panorama">{{cite news|url=https://www.theguardian.com/BBC/Story/0,,383701,00.html|title=	1m viewers lost as BBC shifts Panorama to Sunday 'graveyard' slot|newspaper=The Guardian|first=Matt|last=Wells|date=17 October 2000|access-date=20 January 2007}}</ref> The moving of ''Panorama'' attracted criticism that BBC One was sidelining serious programming in favour of more populist output.<ref name="homer">{{cite news|url=https://www.theguardian.com/uk_news/story/0,3604,626507,00.html|title=BBC scores a Homer in ratings race|first=Matt|last=Wells|newspaper=The Guardian|date=2 January 2002|access-date=20 January 2007}}</ref> Heggessey publicly defended the decision, despite it not being hers, claiming that ''Panorama''{{'s}} ratings would have "dwindled" in its previous slot.<ref name="panorama"/>

Heggessey and the BBC's Controller of Drama Commissioning, [[Jane Tranter]], took advantage of the weekday 21:00 slot opening up by moving the news to commission new popular drama output, such as the successful ''[[Waking the Dead (TV series)|Waking the Dead]]'' (2000–2011) and ''[[Spooks (TV series)|Spooks]]'' (2002–2011).<ref name="popular">{{cite news|url=https://www.theguardian.com/uk_news/story/0,3604,1558384,00.html|title=BBC1 boss promises drama, not docusoaps|newspaper=The Guardian|first=Owen|last=Gibson|date=29 August 2005|access-date=20 January 2007}}</ref> Celebrity dancing show ''[[Strictly Come Dancing]]'' (2004–present) was also a popular success on Saturday nights,<ref name="popular"/> although another Saturday night entertainment series, ''[[Fame Academy]]'', faced accusations of being too derivative of the output of commercial rivals, and during Heggessey's era the channel frequently came under attack for being too populist and not providing enough serious programming.<ref name="attacks">{{cite news|url=https://www.theguardian.com/uk_news/story/0,3604,856989,00.html|title=BBC gets serious in defence of flagship channel|first=Matt|last=Wells|newspaper=The Guardian|date=10 December 2002|access-date=20 January 2007}}</ref>

[[File:BBC One (2002).svg|thumbnail|left|Logo used from 2002 to 2006]]
Immediately after her arrival, Heggessey ordered a review of the [[BBC One 'Balloon' idents|"Balloon" idents]] the channel had been using for its between-programme [[Television ident|idents]] since 1997. In her opinion, the balloon was "slow and distant" and so, on 29 March 2002, after much speculation, she decided to abandon the "Balloon" idents (and the traditional [[History of BBC television idents|"Globe" idents]] the channel had used in a variety of forms since 1963). They were replaced by a new style of on-air identity for the channel, the [[BBC One 'Rhythm & Movement' idents|"Rhythm & Movement" idents]]. The new idents attracted criticism for going against the traditions of the channel<ref name="idents1">{{cite news|title=End of the world is nigh for BBC|first=Adam|last=Sherwin|newspaper=[[The Times]]|date=27 March 2002}}</ref> and pandering to "[[political correctness]]", as they featured activities performed by people of various ethnicities.<ref name="idents2">{{cite news|url=https://www.theguardian.com/Archive/Article/0,4273,4384922,00.html|title=End of the world for BBC branding|newspaper=The Observer|date=31 March 2002|access-date=20 January 2007}}</ref> The abandonment of a station clock, and perceived lack of a 'serious ident', also put the BBC in an embarrassing situation just one day into the new look with the death of the [[Queen Elizabeth The Queen Mother|Queen Mother]].

One of Heggessey's most notable decisions and last major success at the channel was the recommissioning of the science-fiction drama series ''[[Doctor Who]]'', which had been a popular hit in previous decades but ceased production in [[Survival (Doctor Who)|1989]]. Heggessey and Jane Tranter recommissioned the series in September 2003, after Heggessey had spent two years persuading the BBC's commercial arm, [[BBC Worldwide]], to abandon their attempts to make a [[feature film]] version of the programme and allow it to instead return it to BBC One.<ref name="who1">{{cite news|url=https://www.telegraph.co.uk/news/main.jhtml?xml=/news/2003/09/26/nwho26.xml|archive-url=https://web.archive.org/web/20040108171020/http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2003/09/26/nwho26.xml|url-status=dead|archive-date=8 January 2004|title=Doctor Who ready to come out of the Tardis for Saturday TV series|newspaper=The Daily Telegraph|first=Tom|last=Leonard|date=26 September 2003|access-date=20 January 2007}}</ref> The new version of ''Doctor Who'' (2005–present) debuted on 26 March 2005 and became a critical and popular hit,<ref name="who2">{{cite news|url= https://www.theguardian.com/media/2005/jun/16/broadcasting.uknews|title=Doctor Who fights on&nbsp;... and on|first=Matt|last=Wells|work=[[The Guardian]]|format= |date=16 June 2005|access-date=}}</ref> with [[Paul Hoggart]] of ''[[The Times]]'' newspaper describing the series as "a joyful, exuberant reinvention and a fine legacy from Ms Heggessey."<ref name="who3">{{cite news|url=https://www.thetimes.com/article/just-what-the-doctor-ordered-scn6c93dqpr|title=Just what the Doctor ordered|newspaper= [[The Times]]|first=Paul|last=Hoggart|author-link=Paul Hoggart|date=28 March 2005|access-date=20 January 2007}}</ref>

Heggessey did later concede in a 2005 interview with ''[[The Independent]]'' newspaper that [[The arts|arts]] programming had suffered a cutback under her control of BBC One.<ref name="swapper"/> However, she did respond to this omission following criticism from the [[Board of Governors of the BBC]] by commissioning programmes such as the arts documentary series ''[[Imagine (TV series)|Imagine...]]'' (2003–present) and ''[[A Picture of Britain]]'' (2005).<ref name="notdumb">{{cite news|url=https://www.theguardian.com/uk_news/story/0,3604,1414747,00.html|title=BBC1 controller switches to the independent sector|newspaper=The Guardian|first=Owen|last=Gibson|date=15 February 2005|access-date=20 January 2007}}</ref>

On 14 February 2005 it was announced that Lorraine Heggessey was to leave the BBC to take up the post of Chief Executive at production company [[Talkback Thames]].<ref name="notdumb"/> She left on 15 April. Five months after her departure, BBC One was named "Channel of the Year" at the [[Edinburgh International Television Festival|Edinburgh Television Festival]], primarily on the strength of Heggessey's commissions such as ''Strictly Come Dancing'' and ''Doctor Who''.<ref name="year">{{cite news|url=http://news.bbc.co.uk/1/low/entertainment/4191972.stm|title=BBC wins channel of year awards|publisher=[[BBC News Online]]|date=27 August 2005|access-date=20 January 2007}}</ref>

Joining the channel as Controller in 2005, [[Peter Fincham]] oversaw the commissioning of several successful BBC One programmes including ''[[Robin Hood (2006 TV series)|Robin Hood]]'' (2006–2009), ''[[Jane Eyre (2006 miniseries)|Jane Eyre]]'' (2006) and ''[[How Do You Solve a Problem like Maria?]]'', which was followed by similar shows ''[[Any Dream Will Do (TV series)|Any Dream Will Do]]'' and ''[[I'd Do Anything (2008 TV series)|I'd Do Anything]]'' because of its success.<ref name="snoddy">{{cite news|url=http://news.independent.co.uk/media/article1919429.ece |title=Back the BBC to hang on to its viewers in the multi-channel age |work=The Independent |first=Raymond |last=Snoddy |date=23 October 2006 |access-date=19 January 2007 |url-status=dead |archive-url=https://web.archive.org/web/20070930184232/http://news.independent.co.uk/media/article1919429.ece |archive-date=30 September 2007 }}</ref> His first full year in charge of the channel saw a year-on-year growth in the audience share, with a rise from 22.2% in August 2005 to 23.6% in August 2006.<ref name="audience">{{cite news|url=https://www.theguardian.com/media/2006/sep/18/broadcasting.mondaymediasection|title=Channel 4's Big Brother hangover|work=The Guardian|date=18 September 2006|access-date=19 January 2007}}</ref>

Fincham also directly initiated the creation of both  ''[[The One Show]]'' (2006–present), an early evening, current-affairs and lifestyle magazine programme, which now runs all but two weeks of the year, and ''[[Davina (talk show)|Davina]]'' (2006), a prime time [[Talk show|chat show]], the latter hosted by [[Davina McCall]], who presented ''[[Big Brother (British TV series)|Big Brother]]''.<ref name="oneshow">{{cite news|url=http://media.guardian.co.uk/bbc/story/0,,1865519,00.html|title=The One Show gets another go|first=Matt|last=Wells|work=MediaGuardian|date=6 September 2006|access-date=19 January 2007}}</ref> However, ''Davina'' was a critical and ratings disaster,<ref name="davina1">{{cite news|url=http://comment.independent.co.uk/columnists_m_z/thomas_sutcliffe/article351178.ece |title=Do not blame Davina for this disaster |work=The Independent |first=Thomas |last=Sutcliffe |date=14 March 2006 |access-date=19 January 2007 |url-status=dead |archive-url=https://web.archive.org/web/20060615233135/http://comment.independent.co.uk/columnists_m_z/thomas_sutcliffe/article351178.ece |archive-date=15 June 2006 }}</ref> which Fincham subsequently admitted was personally his fault, although he defended the strategy of experimenting with the BBC One schedule. This he continued in January 2007, when he moved the [[current affairs (news format)|current affairs]] series ''[[Panorama (British TV programme)|Panorama]]'' from its Sunday night slot back to the prime time Monday evening slot from which it had been removed in 2000, most likely in response to a demand from the [[Board of Governors of the BBC]] for the channel to show more current affairs programming in prime time.<ref>{{cite news|url=https://www.thetimes.com/article/panorama-to-take-on-itv-soap-sqcclrmvkn2|title=Panorama to take on ITV soap|work=[[The Times]]|first=Adam|last=Sherwin|date=19 January 2006|access-date=19 January 2007 }}</ref>

Fincham's judgement was again called into question, this time by ''The Telegraph'', for his decision to spend £1.2&nbsp;million replacing the channel's [[BBC One 'Rhythm & Movement' idents|'Rhythm and Movement' idents]], which had been introduced by his predecessor [[Lorraine Heggessey]] several years earlier, with the [[BBC One 'Circle' idents|'Circle' idents]], a set of eight ten-second films, some of which were shot abroad in locations such as Mexico and Croatia.<ref name="idents">{{cite news|url=https://www.telegraph.co.uk/news/uknews/1529890/BBC-splashes-out-1.2m-on-circle-of-life-TV-links.html |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/news/uknews/1529890/BBC-splashes-out-1.2m-on-circle-of-life-TV-links.html |archive-date=11 January 2022 |url-access=subscription |url-status=live|title=BBC splashes out £1.2&nbsp;m on circle of life TV links|last=Alleyne|first=Richard|work=The Telegraph|date=27 September 2006|access-date=19 January 2007}}{{cbignore}}</ref> Fincham later found himself having to publicly defend the £18&nbsp;million salary that the BBC paid [[Jonathan Ross (television presenter)|Jonathan Ross]] in 2006, although Ross's BBC One work—primarily consisting of ''[[Friday Night with Jonathan Ross]]''—formed only part of his overall BBC commitment.<ref name="ross">{{cite news|url=https://www.thetimes.com/article/bbcs-pound18m-deal-makes-ross-best-paid-presenter-0tlvx83s6xz|title=BBC's £18&nbsp;m deal makes Ross best-paid presenter|first=Adam|last=Sherwin|work=[[The Times]]|date=10 June 2006|access-date=19 January 2007 }}</ref>

The channel was named ''Channel of the Year'' at the 2007 Broadcast Awards.<ref>[https://www.bbc.co.uk/pressoffice/pressreleases/stories/2007/01_january/25/awards.shtml BBC One named Channel Of The Year at Broadcast Awards] BBC Press Office, 25 January 2007</ref>

===The One to Watch campaign===

Following its rebrand in March 2002, BBC One launched ''The One to Watch'' campaign, during which animated blocks created the word "The" and moved into the [[BBC]] logo.
Each new campaign incorporating the theme retained the same animated sequence.

[[File:BBC One logo.svg|thumbnail|right|Logo used from 2006 to 2021]]
In May 2007, Fincham decided to drop ''[[Neighbours]]'', an Australian soap opera, from BBC One after 21 years on the channel, when its producers, [[FremantleMedia]] significantly raised the price they wanted the BBC to pay for it in a bidding war.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/6669769.stm|title=BBC pulls out of Neighbours fight|work=BBC News|date=18 May 2007|access-date=18 May 2007|archive-url=https://web.archive.org/web/20070528121634/http://news.bbc.co.uk/1/hi/entertainment/6669769.stm|archive-date=28 May 2007 |url-status=live}}</ref> Fincham commented that it was 'a big loss', but that BBC One would not pay 'the best part of £300&nbsp;million'. ''Neighbours'' left the channel after the BBC's contract to show the programme ended on 8 February 2008, and moved to [[Channel 5 (British TV channel)|Channel 5]] on 11 February 2008.<ref name=NeighMove>[https://www.theguardian.com/media/2007/may/19/broadcasting.bbc Bidding war sees Neighbours move house from BBC to Five] The Guardian, 19 May 2007</ref> ''[[The Weakest Link (British game show)|The Weakest Link]]'' was moved from BBC Two to fill the gap, with the afternoon [[CBBC (TV channel)|CBBC]] slot moving 20&nbsp;minutes earlier.

There was further controversy in July 2007 when Fincham was accused of misleading BBC One viewers. The incident involved a clip from forthcoming documentary ''[[A Year with the Queen]]'' which was shown to journalists during a press conference. It apparently showed [[Elizabeth II of the United Kingdom|the Queen]] storming out of a session with American photographer [[Annie Leibovitz]] over a disagreement about what she should wear, but the BBC subsequently admitted that the scenes used in the trailer had been edited out of their correct order, meaning that a false impression was given.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/6294472.stm|title=BBC apologises over Queen clips|work=BBC News|date=12 July 2007|access-date=13 July 2007|archive-url=https://web.archive.org/web/20070825043357/http://news.bbc.co.uk/1/hi/entertainment/6294472.stm|archive-date=25 August 2007 |url-status=live}}</ref> Fincham admitted the error, but rejected calls that he should resign from his position as a result.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/6896892.stm|title=I stay, says royal row BBC boss|work=BBC News|date=13 July 2007|access-date=13 July 2007|archive-url=https://web.archive.org/web/20070715170512/http://news.bbc.co.uk/1/hi/entertainment/6896892.stm|archive-date=15 July 2007 |url-status=live}}</ref> His future was deemed uncertain following critical comments from [[Michael Lyons (UK politician)|Sir Michael Lyons]], Chairman of the [[BBC Trust]], and he resigned on 5 October 2007.<ref>[https://web.archive.org/web/20110616235844/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article2224732.ece BBC may 'close channels to cut costs'] ''The Times'', 9 August 2007</ref>

In 2009, a report published by the [[BBC Trust]] found scheduling changes had led to a decrease in viewers.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/7879666.stm|title=BBC 'must stop kids' TV decline'|publisher=[[BBC News Online]]|access-date=10 February 2009 | date=10 February 2009}}</ref> This was especially noticeable for ''[[Blue Peter]]'' and ''[[Newsround]]'', two of CBBC's flagship programmes; ''Blue Peter'' which recorded its lowest viewing numbers since it started in 1958, and ''Newsround'' with fewer than 100,000 viewers compared to 225,000 in 2007.<ref>{{cite news|url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article5697756.ece|archive-url=https://web.archive.org/web/20110615080935/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article5697756.ece|url-status=dead|archive-date=15 June 2011|title=Blue Peter at a 50-year low after being side lined by The Weakest Link|newspaper=[[The Times]]|access-date=10 February 2009 | location=London | date=10 February 2009 | first=Dan | last=Sabbagh}}</ref><ref>{{cite news|url=https://www.independent.co.uk/news/media/tv-radio/changes-hit-bbc-childrens-viewing-figures-1605587.html|archive-url=https://web.archive.org/web/20090212064626/http://www.independent.co.uk/news/media/tv-radio/changes-hit-bbc-childrens-viewing-figures-1605587.html|url-status=dead|archive-date=12 February 2009|title=Changes hit BBC children's viewing figures|newspaper=[[The Independent]]|access-date=10 February 2009 | location=London | first=Vicky | last=Shaw | date=10 February 2009}}</ref>

===2010s===
[[File:Robot_sitting_on_final_BBC1_mechanical_ident,_October_2012.jpeg|thumb|right|An image of '[[Digital UK|Digit Al]]' sitting on the last BBC1 mechanical ident, taken from the last analogue BBC One Northern Ireland transmission on 23 October 2012 at 23:31 GMT]]
As part of the Delivering Quality First proposals submitted by the BBC in October 2011 and approved by the [[BBC Trust]] in May 2012, all children's programming on BBC One and Two would be moved permanently to the CBBC and CBeebies channels following the digital switchover.<ref>{{cite web|url=https://www.bbc.co.uk/news/entertainment-arts-18083178 |title=Children's shows to leave BBC One |publisher=BBC |date=16 May 2012 |access-date=1 February 2014}}</ref> It was found that the majority of child viewers watched the programmes on these channels already and that only 7% of these children watched CBBC programmes on BBC One and Two only, it was made clear "Children's programmes are absolutely fundamental to the BBC and that is why we have protected investment in them in the light of cuts elsewhere."<ref name="DQF conclusions">{{cite web|title=Delivering Quality First Final Conclusions|url=http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/review_report_research/dqf/final_conclusions.pdf|publisher=BBC Trust|access-date=18 May 2012|archive-url=https://web.archive.org/web/20120517103153/http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/review_report_research/dqf/final_conclusions.pdf|archive-date=17 May 2012|url-status=live}}</ref> Children's programming on BBC One ended on 21 December 2012.<ref>{{cite web|title=Children's programming comes to an end on BBC One|url=https://www.bbc.co.uk/news/entertainment-arts-20809627|publisher=BBC News (BBC)|date=21 December 2012|access-date=21 December 2012}}</ref> The move was criticised by ''Teletubbies'' co-creator [[Anne Wood]], who described the changes as "ghettoising children's programmes" and believe it was merely a cost-cutting measure. Wood said "On the one hand it is inevitable. But it is dismissive of children. There is a certain amount of overlooking of the fact that children's programmes do get a wider audience than people are aware of&nbsp;... I have frequently had letters from older people who have enjoyed my programmes as much as children do. A lot of the reason older people like to watch children's programming is because it is life-enhancing." Head of BBC Children's, Joe Godwin said: "Our young viewers are our priority and the vast majority of children in the UK already tune in to CBeebies and CBBC to find their favourite BBC children's programmes. Far from being a 'cynical' move, we're just following where our audience has already gone."<ref>{{cite web|author=Press Association |url=https://www.theguardian.com/tv-and-radio/2013/jan/08/teletubbies-creator-bbc-ghettoising-childrens-tv |title=Teletubbies co-creator says BBC move to digital is 'ghettoising' children's TV|newspaper=The Guardian |date=8 January 2013 |access-date=1 February 2014}}</ref>

As part of the review in 2012 other changes were brought in, including:
* BBC One is reducing the minimum hours of arts and music from 45 to 40, achieved through cutting episodes of shows, in particular [[Film 2013]].<ref>{{cite news|last=Sweney|first=Mark|title=Blue Peter and other children's shows to be ditched from BBC1|url=https://www.theguardian.com/media/2012/may/16/blue-peter-childrens-shows-bbc1|newspaper=The Guardian|date=16 May 2012}}</ref>
* BBC One and Two will "largely be protected from making significant cuts".
* Repeats on BBC One will increase, but remain under 10% of all output (the current rate is 8.4%<ref>{{Cite news|date=16 May 2012|title=Children's shows to leave BBC One|language=en-GB|work=BBC News|url=https://www.bbc.com/news/entertainment-arts-18083178|access-date=19 January 2022}}</ref>).
* Expenditure on sports rights will be cut by 15%. This had largely been achieved already by sharing rights to Formula 1 coverage from 2012 (it was later dropped entirely from 2016).<ref>{{cite web|url=https://www.bbc.co.uk/news/entertainment-arts-18083178 |title=BBC News – Children's shows to leave BBC One |publisher=BBC |date=16 May 2012 |access-date=1 February 2014}}</ref>

In 2012, the BBC out-bid ITV for the rights to air a ''[[The Voice UK|British]]'' version of Dutch TV talent show ''[[The Voice (franchise)|The Voice]]''. The BBC paid £22&nbsp;million for the rights to broadcast the show in the UK for two years. ''The Voice UK'' achieved good ratings for the BBC but ratings dropped towards the end of the first series and the second series. In 2013, ''The Voice UK'' was rescheduled to avoid a clash, and as a result, ratings have improved. In November 2015, it was announced that ''The Voice UK'' would be moving to ITV from 2017, especially because of the [[ITV plc]] ownership of franchise owner, [[Talpa Network#Former assets|Talpa Media]].