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=== Decline of Flash (2010β2015) === Flash games peaked in popularity around the mid-2000s, and by the early 2010s the format was in decline. This was due to two main factors: the rise of [[mobile gaming]], which accelerated with the release of the [[iPhone]] in 2007, and Apple's 2010 announcement that the devices would not support Flash.<ref name="gameinformer flash death"/> The [[App Store (iOS)|App Store]] and its [[in-app purchase]]s were a new revenue model that emerged fairly quickly, and outpaced the ad-driven approach of the Flash era. [[Google]] used the same concepts for developing the [[Android (operating system)|Android]] storefront [[Play Store]]. Many developers either augmented browser games or shifted to the mobile platform to take advantage of the new revenue opportunities; notably, King transitioned one of its browser games into one of the most successful mobile games, ''[[Candy Crush Saga]]''.<ref>{{cite web | url = https://venturebeat.com/2014/08/18/lessons-from-a-game-guru-candy-crush-saga-creator-once-survived-six-months-without-pay/view-all/ | title = Lessons from a game guru: Candy Crush Saga creator once survived six months without pay | first = Dean | last = Takihashi | date = August 18, 2014 | access-date = October 20, 2016 | work = [[Venture Beat]] }}</ref> [[Steve Jobs]]' [[Thoughts on Flash|open letter to Adobe]] in 2010 stated that Apple would not support Flash on the iPhone platform due to security concerns and other factors. Critics pointed out that the move was made in order to promote Apple's own "walled garden" approach, and that Jobs personally "hated" Flash.<ref>{{Cite web |last=Bangeman |first=Eric |date=2010-04-30 |title=Pot, meet kettle: a response to Steve Jobsβ letter on Flash |url=https://arstechnica.com/gadgets/2010/04/pot-meet-kettle-a-response-to-steve-jobs-letter-on-flash/ |access-date=2025-05-06 |website=Ars Technica |language=en}}</ref><ref>{{Cite web |last=Gross |first=Doug |date=2011-11-09 |title=Did Steve Jobs kill Adobe Flash? |url=https://edition.cnn.com/2011/11/09/tech/mobile/flash-steve-jobs/index.html |access-date=2025-05-06 |website=CNN |language=en}}</ref> The move ultimately led to a long term deprecation of Flash, with Adobe announcing a move to the open [[HTML5]] standard the following year, and developers abandoned the platform.<ref name="cnn jobs death blow">{{cite web | url = https://www.cnn.com/2011/11/09/tech/mobile/flash-steve-jobs/index.html | title = Did Steve Jobs kill Adobe Flash? | first = Doug | last = Gross | date = November 9, 2011 | access-date = February 4, 2021 | work = [[CNN]] }}</ref> Some browser games did continue to be made in other formats throughout the early 2010s, including HTML5, [[WebGL]], and [[WebAssembly]].<ref name=":9">{{cite web|url=https://www.vice.com/en/article/flash-will-never-die/|title=Flash Will Never Die|last=Koebler|first=Jason|date=2017-07-26|website=Vice|language=en-US|access-date=2019-07-10}}</ref> Adobe announced the discontinuation of the format in 2017,<ref name="Adobe Flash EOL">{{cite web|title=Flash & The Future of Interactive Content|publisher=[[Adobe Inc.]]|date=July 25, 2017|url=https://theblog.adobe.com/adobe-flash-update/|access-date=July 1, 2019|archive-url=https://web.archive.org/web/20171202123704/https://theblog.adobe.com/adobe-flash-update/|archive-date=December 2, 2017|url-status=dead}}</ref> and this took place in 2021. Projects such as the [[Flashpoint Archive]] exist for the preservation of these titles. [[File:DotIO-logo.png|thumb|.io domain logo]]
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