Editing CIMX-FM (section)

===The Mix to 89X===
CJOM-FM became '''CIMX-FM''' in 1990. CIMX was first known as ''The Mix'' with an [[adult contemporary]] format, but [[disc jockey]] Greg St. James began playing [[modern rock]] on his evening show (8 to midnight) beginning in September 1990. This program was called "The Cutting Edge" and was eventually hosted by four different DJs, Greg St. James, Darren Revell, Michelle Denomme and Mr. Vertical.<ref>{{cite web|url=https://www.theverticalfiles.com/89x-archives.html|title=The End of the Cutting Edge|website=The Vertical Files|url-status=live|archive-url=https://web.archive.org/web/20150214030601/http://www.theverticalfiles.com:80/89x-archives.html |archive-date=2015-02-14 }}</ref>

On May 13, 1991, the [[modern rock]] format went full-time and ''89X'' was born. The first (and ultimately, the last) song on "89X" was "[[Stop! (Jane's Addiction song)|Stop!]]" by [[Jane's Addiction]]. CIMX-FM immediately took away many listeners from other youth-oriented stations in Detroit, particularly [[WDVD|WHYT]] and [[WYCD|WDFX]], and may have been at least partially responsible for WHYT's decision to switch to an alternative format a few years later.
<gallery>
File:Detroit radio 89X decal circa 1991.jpg|This decal shows the station's updated logo after its change to [[Modern Rock]] in 1991.
File:CIMX-FM.png|CIMX-FM's long-running logo from 1999 to 2018
File:logo-89xradio.svg|89X logo from 2018 to 2020
</gallery>
CIMX had been owned by Canada's [[CHUM Limited]] since the late 1980s, but was sold along with the rest of CHUM's radio stations to CTVglobemedia in 2007. Its sister station, [[CIDR-FM]], adopted an [[adult album alternative]] format in [[2006 in radio|2006]], thus forcing CIMX to add more [[active rock]] songs to its [[playlist]] and go up against [[WRIF]]. Throughout the 2000s, the format has moved between [[alternative rock]] and active rock, with the station playing more [[metal music|metal rock]] than might be found on other alternative stations.

In the February 29, 2012, issue of ''[[Real Detroit Weekly]]'', 89X was rated the best radio station in [[Detroit]]. ''Real Detroit Weekly'' also crowned 89X's own Jay Hudson the best DJ in Detroit for the fourth consecutive year.<ref>{{cite web|title=Best Media|url=http://www.realdetroitweekly.com/detroit/best-media/Content?oid=1540467|website=Real Detroit Weekly|accessdate=27 April 2018|url-status=dead|archiveurl=https://web.archive.org/web/20120830142338/http://www.realdetroitweekly.com/detroit/best-media/Content?oid=1540467|archivedate=30 August 2012}}</ref>

On March 30, 2017, Bell Media announced that it would close its US-based sales office in [[Bingham Farms, Michigan|Bingham Farms]], canceled CIMX's morning show "Cal & Co.", and laid off around a dozen people as part of a restructuring of its Windsor cluster.<ref>{{Cite news|url=http://www.detroitnews.com/story/entertainment/television/2017/03/30/closes-american-office-cuts-morning-show-others/99835170/|title=89X closes American office, cuts morning show|work=Detroit News|access-date=2017-03-30|language=en|url-status=live|archiveurl=https://web.archive.org/web/20170331114501/http://www.detroitnews.com/story/entertainment/television/2017/03/30/closes-american-office-cuts-morning-show-others/99835170/|archivedate=2017-03-31}}</ref><ref name=":0">{{Cite web|title=89X And 93.9 The River Windsor/Detroit Promoting Thursday Format Change|url=https://radioinsight.com/headlines/201484/89x-windsor-detroit-promoting-thursday-format-change/|access-date=2020-11-18|website=RadioInsight|language=en-US}}</ref> After the changes, CIMX began to once again experience more of an active rock lean.<ref>{{Cite web|title=Final Listen 89X, CIDR; First Listen, Alt 98.7, Virgin Radio|url=https://radioinsight.com/ross/201546/final-listen-89x-cidr-first-listen-alt-98-7-virgin-radio/|access-date=2020-11-21|website=RadioInsight|language=en-US}}</ref> On April 3, 2017, CIMX debuted their new morning show ''The Morning X'', hosted by long-time personality and music director Mark McKenzie.