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Cocacolonization
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=== Widespread === As of 2015, Coca-Cola has been distributed to over 200 countries worldwide.<ref name=":9">{{Cite news|url = https://www.youtube.com/watch?v=Qlzn0JOqGDU|title = Globalization of Coca Cola|last1 = Wallace|first1 = Kristin|date = 2012|work = Video|last2 = Koch|first2 = Jillian}}</ref> A few of the many countries consist of [[China]], [[Guatemala]], [[Papua New Guinea]], [[Mexico]], [[Russia]], [[Canada]], [[United Kingdom]], [[Algeria]], and [[Libya]].<ref>{{Cite news|url = http://www.cultureunplugged.com/documentary/watch-online/play/10791/The-Cola-Conquest--Part-III--Coca-Colonization|title = The Cola Conquest, Part III: Coca-Colonization|last = Angelico|first = Irene|date = 1998|work = Documentary}}</ref> According to the company, "Coca-Cola is the second-most understood term in the world behind "okay."<ref name=":9" /> Coca-Cola as a product has stretched across international borders to create a brand. “In much political, academic and conversational rhetoric the term Coca-Cola comes to stand, not just for a particular soft drink, but also for the problematic nature of commodities in general. It is a meta-commodity. … It may stand for commodities or capitalism, but equally Imperialism or Americanization.”<ref name=":10">Miller, D. (1998). Coca-Cola: a black sweet drink from Trinidad. ''Material cultures: Why some things matter'', 169-187.</ref> Cocacolonization as referring to the spread of American culture and/or brands; Coca-Cola is an example of the widespread infrastructure of westernized capitalism and consumerism. There have been several notable pushbacks against Cocacolonization. In 2012, Bolivia's Foreign Minister [[David Choquehuanca]] (alongside President [[Evo Morales]]) unsuccessfully tried to place a ban on Coca-Cola in a move against Western imperialism and capitalism.<ref>{{cite web |last1=Blackstone |first1=Samuel |title=Bolivia Reportedly Planning To Ban Coca-Cola On Last Day Of Mayan Calendar |url=https://www.businessinsider.com/bolivia-to-ban-coca-cola-starting-december-21st-2012-8 |website=Business Insider |publisher=Insider Inc.}}</ref> Coca-Cola operates via franchises;<ref name=":10" /> therefore, for areas to benefit from its production, local bottling plants are required. Trinidad obtained the franchise in 1939, so in Trinidad Coke was bottled by the firm of Cannings - which, like other older colonial firms, was taken over, in Cannings' case in 1975.<ref name=":10" /> In Trinidad, sweet drinks are not viewed as luxury items, but instead as everyday items of the common man.<ref name=":10" /> In relation to Coca-Cola, “the centrality of the black sweet drink to Trinidadian drinking is above all summed up in the notion of a “rum and Coke” as the core alcoholic drink for most people of the island.”<ref name=":10" /> Having a common drink that requires the existence of an exact sweet drink emphasizes its hold on the local environment.
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