Editing CodeWarrior (section)

===Motorola era===
After Metrowerks was acquired by [[Motorola]] in 1999, the company concentrated on [[embedded systems|embedded applications]], devoting a smaller fraction of their efforts to compilers for desktop computers. On 29 July 2005, they announced that CodeWarrior for Mac would be discontinued after the next release, CodeWarrior Pro 10.  Metrowerks indicated that revenue share of the product fell from 22% to 5% in the last four years and the effort by the company to concentrate on the embedded development market. The demand for CodeWarrior had presumably fallen during the time Apple began distributing [[Xcode]] (its own software development kit for OS&nbsp;X) for free.<ref>{{cite magazine
| magazine = [[SD Times]]
| title    = Metrowerks plans to ax CodeWarrior for Macintosh
| first    = Alex
| last     = Handy
| date     = 15 August 2005
| issue    = 132
| page     = 1
| url      = https://archive.org/details/sdtimes132/mode/1up
}}</ref> In addition, Apple's switch to [[Intel]] chips left Metrowerks without an obvious product as they had sold their Intel compiler technology to [[Nokia]] earlier in 2005.{{citation needed|date=August 2021}}

During its heyday, the product was known for its rapid release cycle, with multiple revisions every year, and for its quirky advertising campaign. Their "geekware" shirts were featured in the fashion pages of ''[[The New York Times]]''.<ref>{{cite web |title= FRONTIERS OF MARKETING; Selling Geek Chic |work=The New York Times|date= 1995-02-12 |url= https://www.nytimes.com/1995/02/12/magazine/sunday-february-12-1995-frontiers-of-marketing-selling-geek-chic.html |access-date= 2015-05-28 |url-access=registration}}</ref>