Editing Creativity techniques (section)

===Distraction===
Multiple studies have confirmed that distraction actually increases creative cognition.<ref>{{Cite web|url=http://nautil.us/issue/7/waste/how-to-waste-time-properly|title=How To Waste Time Properly - Issue 7: Waste - Nautilus|website=Nautilus|access-date=2016-09-30|date=2013-11-14|archive-date=2016-10-03|archive-url=https://web.archive.org/web/20161003163753/http://nautil.us/issue/7/waste/how-to-waste-time-properly|url-status=dead}}</ref> One such study done by Jonathan Schooler found that non-demanding distractions improve performance on a classic creativity task called the UUT (Unusual Uses Task) in which the subject must come up with as many possible uses for a common object. The results confirmed that decision-related neural processes occur during moments of unconscious thought while a person engages in a non-demanding task. The research showed that while distracted, a subject isn’t maintaining one thought for a particularly long time, which in turn allows different ideas to float in and out of one’s consciousness—this sort of associative process leads to creative incubation.<ref>{{cite journal|last1=Baird|first1=Benjamin|last2=Smallwood|first2=Jonathan|last3=Mrazek|first3=Michael D.|last4=Kam|first4=Julia W. Y.|last5=Franklin|first5=Michael S.|last6=Schooler|first6=Jonathan W.|s2cid=46281941|title=Inspired by Distraction: Mind Wandering Facilitates Creative Incubation|journal=Psychological Science|date=1 October 2012|volume=23|issue=10|pages=1117–1122|doi=10.1177/0956797612446024|pmid=22941876|language=en|issn=0956-7976}}</ref>

Ambient noise is another variable that is conducive to distraction. It has been proven that a moderate level of noise actually heightens creativity.<ref name=":1" /> Professor Ravi Mehta conducted a study to research the degree of distraction induced by various noise levels and their effect on creativity. The series of experiments show that a moderate level of ambient noise (70&nbsp;dB) produces just enough distraction to induce processing [[Speech disfluency|disfluency]], which leads to abstract cognition. These higher construal levels caused by moderate levels of noise consequently enhance creativity.<ref name=":1">{{cite journal|last1=Mehta|first1=Ravi|last2=Zhu|first2=Rui (Juliet)|last3=Cheema|first3=Amar|title=Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition|journal=Journal of Consumer Research|date=2012|volume=39|issue=4|pages=784–799|doi=10.1086/665048|jstor=10.1086/665048}}</ref>