Editing Credibility (section)

==On the street==
Street credibility or "street cred" (also referred to as "the word on the street") is the degree to which someone's word can be believed by a typical person, the "person on the street".<ref>{{cite web |url=https://www.merriam-webster.com/dictionary/cred |title=Definition of cred |publisher=Merriam-Webster |access-date=22 March 2014}}</ref> Corporations have gone through their own ways of getting street credibility; however, it goes by a different name: [[Promotional merchandise|branding]]. This is a process in which companies spend billions of dollars a year to convey information about a product, who is using it, and why others should also. They are targeting certain individuals as to increase their ability to grow their "street cred" so that the sales growth does not end. From clothing like running shoes and jeans to food and alcoholic beverages, branding is used to assist companies improve their street cred and better sell a product.<ref>Seabright, P. (2001). Street Credibility for Sale: a Theory of Branding. Universite de Toulous, 1–21. Retrieved 19 April 2017, from http://idei.fr/sites/default/files/medias/doc/by/seabright/brand.pdf</ref><ref>Men, L. R. (2012). CEO credibility, perceived organizational reputation, and employee engagement. Public Relations Review, 38(1), 171–173. {{doi|10.1016/j.pubrev.2011.12.011}}.</ref>