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Defamiliarization
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=== Différance === Shklovsky's defamiliarization can also be compared to [[Jacques Derrida]]'s concept of [[différance]]: <blockquote> What Shklovskij wants to show is that the operation of defamiliarization and its consequent perception in the literary system is like the winding of a watch (the introduction of energy into a physical system): both "originate" difference, change, value, motion, presence. Considered against the general and functional background of Derridian différance, what Shklovsky calls "perception" can be considered a matrix for production of difference.{{r|crawford|p=212}} </blockquote> Since the term différance refers to the dual meanings of the [[French language|French]] word difference to mean both "to differ" and "to defer", defamiliarization draws attention to the use of common language in such a way as to alter one's perception of an easily understandable object or concept. The use of defamiliarization both differs and defers, since the use of the technique alters one's perception of a concept (to defer), and forces one to think about the concept in different, often more complex, terms (to differ). <blockquote> Shklovskij's formulations negate or cancel out the existence/possibility of a "real" perception: variously, by (1) the familiar Formalist denial of a link between literature and life, connoting their status as non-communicating vessels, (2) always, as if compulsively, referring to a real experience in terms of empty, dead, and automatized repetition and recognition, and (3) implicitly locating real perception at an unspecifiable temporally anterior and spatially other place, at a mythic "first time" of naïve experience, the loss of which to automatization is to be restored by aesthetic perceptual fullness.{{r|crawford|p=218}} </blockquote>
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