Editing Down in It (section)

==Critical reception==
At the time of release, [[Billboard (magazine)|Billboard]] described the 12-inch single as an "Aggressive midtempo technonumber with an industrial edge that is easily accessible."<ref>{{cite magazine |editor-last1=Coleman |editor-first1=Bill |date=30 September 1989 |title=Single Reviews: Dance: Recommended |magazine=[[Billboard (magazine)|Billboard]] |location=New York |publisher=P-MRC |volume=101 |issue=39 |page=75 |id={{ProQuest|1438701228}}}}</ref> The single edition of the song was largely panned by [[AllMusic]] reviewer Christian Huey, who described the two remixes included as inferior to the original. Since all three tracks were later released on the "[[Head Like a Hole]]" single, he labeled the "Down in It" single as "completely superfluous and useful only to NIN completists".<ref>[{{Allmusic|class=album|id=r182172|pure_url=yes}} AllMusic Review: Down in It]</ref>

Describing the 6:58 version of the music video in a ''[[Billboard (magazine)|Billboard]]'' review segment for "club-oriented artists", Bill Coleman said,  "Hard, funky techno number drives even harder with an appropriate clip that rams the point home with fast editing of potent industrial scenes and images,"<ref name="Billboard Trax">{{cite magazine |last=Coleman |first=Bill |date=28 October 1989 |title=Dance Trax: Video Reviews |magazine=[[Billboard (magazine)|Billboard]] |location=New York |publisher=P-MRC |volume=101 |issue=43 |page=35 |id={{ProQuest|1438697398}}}}</ref> later simply calling it a "fab video".<ref>{{cite magazine |last=Coleman |first=Bill |date=25 November 1989 |title=Dance Trax: New Music On Alternative Tip Sparks The Scene |magazine=[[Billboard (magazine)|Billboard]] |location=New York |publisher=P-MRC |volume=101 |issue=47 |page=31 |id={{ProQuest|1438703165}}}}</ref>