Editing Filmmaking (section)

===Distribution===
{{main|Film distribution}}
Distribution is the last stage, where the film is released in [[movie theater]]s or, occasionally, [[Direct-to-video|directly to consumer media]] ([[VHS]], [[VCD]], [[DVD-Video|DVD]], [[Blu-ray]]) or direct download from a [[digital media]] provider. The film is duplicated as required (either onto film or [[hard disk drive]]s) and distributed in cinemas for exhibition (screening).  Press kits, posters, and other advertising materials are published, and the film is advertised and [[Film promotion|promoted]].  A [[B-roll]] clip may be released to the press based on raw footage shot for a "making of" documentary, which may include making-of clips as well as on-set interviews separate from those of the production company or distributor. For major films, key personnel are often contractually required to participate in promotional tours in which they appear at premieres and festivals and sit for interviews with many TV, print, and online journalists.  The largest productions may require more than one promotional tour, in order to rejuvenate audience demand at each release window.

Since the advent of [[home video]] in the late 1970s, most major films have followed a pattern of having several distinct release windows.  A film may first be released to [[Limited theatrical release|a few select cinemas]], or if it [[test screening|tests well enough]], may go directly into [[wide release]].  Next, it is released, normally at different times several weeks (or months) apart, into different market segments like [[video rental shop|rental]], [[retail]], [[pay-per-view]], [[in-flight entertainment]], [[cable television]], [[satellite television]], or [[free-to-air]] broadcast television. The distribution rights for the film are also usually sold for worldwide distribution. The distributor and the production company share profits and manage losses.