Editing Gen Con (section)

=== Indianapolis ===
The convention moved to [[Indianapolis]] in 2003. Peter Adkison attributed the move to the lack of hotel space, the convention center layout, and frequently broken escalators in Milwaukee's convention center.<ref name="gamespy1" /><ref name="GamingReport 2002" />

[[File:Gen Con - 20030724 - Giant Settlers of Catan Game.jpg|thumb|A game of ''[[The Settlers of Catan]]'' being played at Gen Con Indy 2003]]
In Indianapolis, the convention, now called Gen Con Indy, continued to draw between 20,000 and 30,000 visitors each year, at the [[Indiana Convention Center]].<ref name="gcindy-attend-2003" /><ref name="gcindy-attend-2005" />  Wizards of the Coast helped celebrate the 30th anniversary of the ''Dungeons & Dragons'' game at Gen Con Indy 2004.<ref name="Wizards 2004" /> In 2005 Gen Con Indy generated the most direct visitor spending of any annual convention in Indianapolis.<ref name="Smith 2005" />

Adkison also restarted the convention in California, this time named Gen Con SoCal.  Smaller than its mid-western counterpart, it drew approximately 6,300 attendees in 2005,<ref name="gcsocal-attend-2005" /> making it the third-largest consumer hobby game convention in North America. It was held in the [[Anaheim Convention Center]].

In spite of Adkison saying that he did not want Gen Con to become a "mini-E3" in 2003,<ref name="gamespy1" /> when [[Electronic Entertainment Expo|E3]] downsized in mid-2006, Gen Con LLC announced it would provide more show space for video game businesses.<ref name="e3" /> Gen Con described their intention to "pick up where E3 [left] off".<ref name="Press Release 2006" />

Also in 2006, Gen Con LLC ran the official ''[[Star Wars]]'' convention, called [[Star Wars Celebration|''Star Wars'' Celebration]], which was held in the banner years of the franchise.

The [[Indiana Convention Center]] completed a major expansion in 2011, in large part, to accommodate increased attendance to Gen Con, at a cost of over $275 million.<ref name="polygon" />