Editing Googie architecture (section)

==Decline and preservation==
[[File:JB Demo January 2007.jpg|thumb|left|[[Johnie's Broiler]] after its demolition on January 7, 2007. Many Googie structures have fallen into disrepair or been destroyed. (This one was rebuilt incorporating the surviving architectural elements.)]]
After the 1960s, following the [[Apollo 11]] [[Moon landing]], the rise of [[ecology]] movements against [[nuclear power]], and the de-escalations of the [[Space Race]] and the [[Atomic Age]], Googie began to fall out of style.<ref name="Smithsonian2012"/> The architectural community rarely appreciated or accepted Googie, considering it too flashy and vernacular for academic praise,<ref>Hess 2004, pp. 66–69</ref> and so the architecture of the 1970s, especially the [[International style (architecture)|International Style]], shunned Googie. As Hess notes, beginning during the 1970s, commercial buildings were meant to blend into the urban environment and not attract attention.<ref name="Hess p178">Hess 2004, p. 178</ref> By the mid 1960s, the novelty of Googie was starting to wane and there was a backlash against the flashy style.<ref>Langdon 1986, pp. 108</ref>

Since Googie buildings were usually part of the [[service industries|service industry]], most developers did not think they were worth preserving as cultural artifacts.<ref>Hess 2004, pp. 183–188</ref> The publication of Googie by Alan Hess in 1986 inspired a new appreciation for the style. Despite the humble origins of Googie, Hess writes that, "Googie architecture is an important part of the history of suburbia."<ref>Hess 2004, p. 186</ref> Googie was a symbol of the [[1950s American automobile culture|early days of car culture]].

One of the earliest organizations in the US that advocated for the preservation of Googie architecture was the [[Los Angeles Conservancy]] Modern Committee, which was formed in 1984 in response to the demolition of Ship's coffee shop in Westwood and [[Tiny Naylor's]] Drive-In in Hollywood.<ref>{{cite web| last1=Los Angeles Conservancy| title=ModCom's History| url=https://www.laconservancy.org/explore-la/curating-city/modern-architecture/saving-modern-places/modern-committee/modcoms-history| website=Los Angeles Conservancy| location=Los Angeles}}</ref> Despite the loss of these and the original Googie's in Hollywood, other Googie coffee shops including [[Norms Restaurants]],<ref>{{Cite news|last=Parvini|first=Sarah|date=May 20, 2015|title=Norms restaurant designated as L.A. historic monument|work=Los Angeles Times|url=https://www.latimes.com/local/lanow/la-me-ln-norms-historic-monument-20150520-story.html|url-status=live|access-date=October 16, 2020|archive-url=https://web.archive.org/web/20200926094552/https://www.latimes.com/local/lanow/la-me-ln-norms-historic-monument-20150520-story.html|archive-date=September 26, 2020}}</ref> [[Johnie's Coffee Shop]],<ref>{{Cite news|last=Sailant|first=Catherine|date=November 27, 2013|title=Johnie's Coffee Shop named an L.A. landmark by City Council|work=Los Angeles Times|url=https://www.latimes.com/local/lanow/la-me-ln-johnies-historic-landmark-20131126-story.html|url-status=live|access-date=October 16, 2020|archive-url=https://web.archive.org/web/20201008204924/https://www.latimes.com/local/lanow/la-me-ln-johnies-historic-landmark-20131126-story.html|archive-date=October 8, 2020}}</ref> and the [[Wich Stand]]<ref>{{Cite news|last=Chastang|first=Carol|date=April 9, 1995|title=WINDSOR HILLS : Happy Days to Health Food for This Landmark : Renovation: A '50s-style coffee shop, the Wich Stand, gets new life as a Simply Wholesome store|work=Los Angeles Times|url=https://www.latimes.com/archives/la-xpm-1995-04-09-we-52652-story.html|url-status=live|access-date=October 16, 2020|archive-url=https://web.archive.org/web/20201016222050/https://www.latimes.com/archives/la-xpm-1995-04-09-we-52652-story.html|archive-date=October 16, 2020}}</ref> have received historic designations. The world's oldest McDonald's in Downey and the earliest remaining [[Bob's Big Boy]] in Burbank, have also been preserved and restored.<ref>Hess 2004, pp. 184–185.</ref>

In [[Wildwood, New Jersey]], a "Doo Wop Preservation League" works with local business and property owners, city planning and zoning officials, and the state's historic preservation office, to help ensure that the remaining historic structures will be preserved. Wildwood's high-rise hotel district has been the first in the US to enforce "Doo Wop" design guidelines for new construction.<ref name="league"/>