Editing Hey Ya! (section)

==Music video==
===Background===
The song's music video, directed by [[Bryan Barber]], is conceptually similar to the video for former Beatle [[Paul McCartney]]'s song "[[Coming Up (song)|Coming Up]]", but is also based on [[The Beatles on The Ed Sullivan Show|the Beatles' landmark appearance]] on ''[[The Ed Sullivan Show]]'' on February 9, 1964. However, it sets the action in London.<ref name="video">{{cite web |url=http://www.mtv.com/news/articles/1479158/outkasts-hey-ya-ran-dre-into-ground.jhtml |archive-url=https://web.archive.org/web/20121106161838/http://www.mtv.com/news/articles/1479158/outkasts-hey-ya-ran-dre-into-ground.jhtml |archive-date=2012-11-06  |title=Outkast's 'Hey Ya!' Clip Ran Andre 3000 Into The Ground: VMA Lens Recap |publisher=MTV News. Viacom Media Networks |date=September 19, 2003 |access-date=May 27, 2013 |author=Kaufman, Gil}}</ref> The beginning and end of the video blend with those of "The Way You Move" so that the two can be watched in either order,<ref>{{cite web |url=http://www.vh1.com/news/articles/1475811/08062003/outkast.jhtml |title=Outkast's Big Boi Shoots 'Artsy Fartsy' Clip With Magical Hottie Mechanics |publisher=VH1. Viacom Media Networks |date=August 6, 2003 |access-date=May 27, 2013 |author=Moss, Corey |archive-date=January 14, 2012 |archive-url=https://web.archive.org/web/20120114030005/http://www.vh1.com/news/articles/1475811/08062003/outkast.jhtml |url-status=dead }}</ref> and a "The Way You Move/Hey Ya!" video combining both clips with a bridging sequence was released on the ''OutKast: The Videos'' [[DVD]].<ref>{{cite AV media notes |year=2003 |title=The Videos <!-- |others=[[Outkast]] --> |publisher=[[Arista Records]] |id=82876-54643-9}}</ref>

After listening to the song, Barber was inspired to create a video around the Beatles' appearance on Sullivan's show based on the song's musical structure, but André 3000 had never seen this footage. Barber showed the footage to André 3000 and came up with the idea of reversing the [[British Invasion]], by having the American band the Love Below becoming popular on a British television program. The music video was filmed using [[motion control photography]] in two days in August 2003 on a [[sound stage]] at [[Universal Pictures|Universal Studios]] in Los Angeles, California.<ref name="video" /> The cast included more than 100 women. Each of André 3000's parts was shot several times from different angles, and he performed the song 23 times during the course of filming.<ref name="video" /> Because releasing "Hey Ya!" as a single was a last-minute decision, André did not have time to [[choreograph]] the parts, and all of the dancing was improvised.<ref name="magic" /> Ice Cold 3000's sequences were the first filmed, resulting in the character's energetic performance, and Johnny Vulture's were the last, so André, exhausted from the previous takes, sat on a stool for those sequences.<ref name="video" />

===Synopsis===
[[File:Hey Ya! (Outkast music video - screenshot).jpg|thumb|The eight versions of André 3000 in the music video, performing on a set inspired by [[the Beatles]]' American debut on ''[[The Ed Sullivan Show]]'']]
In the video, André 3000 plays all eight members of the fictional band The Love Below: keyboardist Benjamin André, bassist Possum Aloysius Jenkins, vocalist André "Ice Cold" 3000, drummer Dookie Blossom Gain III, three backing vocalists the Love Haters, and guitarist Johnny Vulture.<ref name="video" />

The video opens with the band's manager Antwan ([[Big Boi]]) talking to Ice Cold and Dookie backstage. Meanwhile, the television presenter, portrayed by [[Ryan Phillippe]] (another version featured an energetic Phillippe), tries to calm a crowd of screaming girls on a show being broadcast live in black-and-white. Afterwards, he introduces the band and they start performing. While the girls in the audience scream loudly, one girl is carried off by security after rushing the stage, and another faints. A family is shown dancing to the broadcast at home. When Ice Cold instructs listeners to "shake it like a Polaroid picture", some of the girls begin taking pictures and shaking them. Ice Cold dances with one of the girls on stage, and the video closes with several friends of the band watching and discussing the performance.

===Performance===
The video debuted on [[MTV]]'s ''[[Total Request Live]]'' on September 5, 2003, at number 10.<ref>{{cite web | url=http://host17.hrwebservices.net/~atrl/trlarchive/db.html | title=The TRL Archive – Debuts | publisher=Popfusion | access-date=May 28, 2013 | archive-url=https://web.archive.org/web/20070328230909/http://host17.hrwebservices.net/~atrl/trlarchive/db.html | archive-date=March 28, 2007}}</ref> It topped the countdown for 19 days<ref>{{cite web | url=http://host17.hrwebservices.net/~atrl/trlarchive/no.html | title=The TRL Archive – Number Ones | publisher=Popfusion | access-date=May 28, 2013 | archive-url=https://web.archive.org/web/20070329045652/http://host17.hrwebservices.net/~atrl/trlarchive/no.html | archive-date=March 29, 2007}}</ref> and retired at number eight on November 24, having spent 50 days on the program.<ref>{{cite web | url=http://host17.hrwebservices.net/~atrl/trlarchive/rd.html | title=The TRL Archive – Hall of Fame | publisher=Popfusion | access-date=May 28, 2013 | archive-url=https://web.archive.org/web/20070927235336/http://host17.hrwebservices.net/~atrl/trlarchive/rd.html | archive-date=September 27, 2007}}</ref> At the [[2004 MTV Video Music Awards]], the video won four awards for [[MTV Video Music Award for Video of the Year|Video of the Year]], [[MTV Video Music Award for Best Hip Hop Video|Best Hip-Hop Video]], [[MTV Video Music Award for Best Visual Effects|Best Special Effects]], and [[MTV Video Music Award for Best Art Direction|Best Art Direction]].<ref name="mtv-awards-2004">{{cite web | url=http://www.mtv.com/ontv/vma/2004/ | archive-url=https://web.archive.org/web/20080908111554/http://www.mtv.com/ontv/vma/2004/ | url-status=dead | archive-date=September 8, 2008 | title=2004 Video Music Awards | publisher=MTV News. Viacom Media Networks | access-date=May 27, 2013}}</ref> It was also nominated for [[MTV Video Music Award for Best Direction|Best Direction]] but lost to Jay-Z's "[[99 Problems]]".<ref name="mtv-awards-2004" /> "Hey Ya!" was nominated for [[Grammy Award for Best Music Video|Best Short Form Music Video]] at the 46th Grammy Awards, but it lost to [[Johnny Cash]]'s cover of [[Nine Inch Nails]]' "[[Hurt (Nine Inch Nails song)|Hurt]]".<ref name="grammys" /> In Canada, the video topped [[MuchMusic]]'s ''[[Countdown (Canadian TV program)|Countdown]]'' for the week beginning January 30, 2004,<ref>{{cite web | url=http://www.muchmusic.com/tv/countdown/index2.asp | title=Countdown – For week beginning Friday, January 30, 2004 | publisher=[[MuchMusic]]. [[Bell Media]] | access-date=May 27, 2013 | archive-url=https://web.archive.org/web/20040203093050/http://www.muchmusic.com/tv/countdown/index2.asp | archive-date=February 3, 2004}}</ref> and it won the award for [[MuchMusic Video Award for Best International Group Video|Best International Video by a Group]] at the [[2004 MuchMusic Video Awards]].<ref>{{cite web | url=http://www.muchmusic.com/events/mmva04/winners/ | title=MMVA 2004 | publisher=MuchMusic. Bell Media | access-date=May 27, 2013 | archive-url=https://web.archive.org/web/20120306074313/http://www.muchmusic.com/events/mmva04/winners/ | archive-date=March 6, 2012}}</ref> In 2006, ''Stylus Magazine'' listed it at number 72 on its "Top 100 Music Videos of All Time", comparing André 3000's dancing to [[James Brown]]'s performances in the early 1970s.<ref>{{cite magazine | url=http://www.stylusmagazine.com/articles/weekly_article/stylus-magazines-top-100-music-videos-of-all-time2.htm | title=Stylus Magazine's Top 100 Music Videos of All Time | magazine=Stylus Magazine | date=July 18, 2006 | access-date=May 27, 2013 | archive-date=September 28, 2012 | archive-url=https://web.archive.org/web/20120928060109/http://www.stylusmagazine.com/articles/weekly_article/stylus-magazines-top-100-music-videos-of-all-time2.htm | url-status=dead }}</ref>