Editing HyperCard (section)

===Development===
Among the earliest Macintosh programs was Rolo, a simple free-form database program that Atkinson distributed on [[bulletin board system]]s.{{r|miller19870817}} He created HyperCard following an [[lysergic acid diethylamide|LSD]] trip.<ref name="Tri2">{{Triangulation|247|[[Bill Atkinson]]}} ([https://www.youtube.com/watch?v=INdByDjhClU?t=1364 link])</ref> Work for it began in March 1985 under the name of WildCard (hence its [[creator code]] of WILD). In 1986, Dan Winkler began work on [[HyperTalk]] and the name was changed to HyperCard for [[trademark]] reasons. It was released on 11 August 1987 for the first day of the [[MacWorld Conference & Expo]] in [[Boston]],<ref name=macuser1188>{{cite magazine |magazine=[[MacUser (US edition)|MacUser]] |date=November 1988 |pages=63–66 |title=The Price of Freedom |first=Steven |last=Bobker |volume=4 |issue=11 |url=https://archive.org/details/MacUser8811November1988/page/n66/mode/2up}}</ref> with the understanding that Atkinson would give HyperCard to Apple only if the company promised to release it for free on all Macs. Apple timed its release to coincide with Macworld to guarantee maximum publicity.

Apple chairman [[John Sculley]] said "Hypercard opens up the Macintosh software environment in much the way the [[Macintosh II]] opened up Mac hardware". It and [[MultiFinder]], also announced at Macworld, would be bundled with new Macs, and $49 each for existing customers.{{r|flynn19870817}}