Editing Mac OS X 10.0 (section)

== Marketing ==
{{Expand section|date=January 2023|Print ads, keynotes, other marketing details}}

Mac OS X 10.0 was not externally marketed with its codename, a practice which began with [[Mac OS X Jaguar]].

On March 23, 2001, the night before the launch day, Apple hosted a launch party in a Micro Anvika store located at  [[Tottenham Court Road|Tottenham Court Road, London]].<ref>{{cite web |last1=Smith |first1=Tony |title=Apple event to sell MacOS X midnight 23/24 March |url=https://www.theregister.com/2001/03/09/apple_event_to_sell_macos/ |website=The Register |language=en |date=9 March 2001 |access-date=January 10, 2023 |archive-date=January 10, 2023 |archive-url=https://web.archive.org/web/20230110153115/https://www.theregister.com/2001/03/09/apple_event_to_sell_macos/ |url-status=live }}</ref> Attendees were provided with live music, along with food and [[alcoholic beverage]]s. The first 50 Mac OS X 10.0 customers of the participating stores in the [[UK]], including the store hosting the launch party, would receive a free [[Apple Pro Mouse]], while the next 100 customers would be given a commemorative Mac OS X [[T-shirt]]. These participating stores also provided demonstrations and offers for [[Mac (computer)|Mac]] products.<ref>{{cite web |title=The future of the Macintosh is just around the corner! |url=http://www.apple.com/uk/hotnews/articles/osx_launch/ |website=Apple (UK) |archive-url=https://web.archive.org/web/20011013192051/http://www.apple.com/uk/hotnews/articles/osx_launch/ |archive-date=13 October 2001 |date=2001}}</ref>
Similarly, an [[Apple Authorized Service Provider]] (known back then as an Apple Specialist), in [[Cupertino, California]], held a launch party at midnight. The first 100 Mac OS X 10.0 customers would receive a free commemorative Mac OS X [[T-shirt]].<ref>{{cite web |last1=Sellers |first1=Dennis |title='California's largest X launch party' coming Friday |url=http://www.macworld.com/news/2001/03/19/party/ |website=Macworld |archive-url=https://web.archive.org/web/20050327005036/http://www.macworld.com/news/2001/03/19/party/ |archive-date=27 March 2005 |date=19 March 2001}}</ref> On the day, the store was completely packed with customers and fans of Apple products. [[Steve Wozniak]], one of the co-founders of [[Apple Inc.|Apple]], also attended the launch party.<ref>{{cite web |last1=Honan |first1=Mathew |title=Apple Faithful Come Out In Force for OS X |url=http://www.macworld.com/2001/03/24/osx-honan.html |website=Macworld |archive-url=https://web.archive.org/web/20010617162019/http://www.macworld.com/2001/03/24/osx-honan.html |archive-date=17 June 2001 |date=24 March 2001}}</ref>

In the [[US]], multiple Apple authorized resellers also held events on March 24–25, 2001, to coincide with Mac OS X's launch.<ref>{{cite web |last1=Sellers |first1=Dennis |title=In-store events planned for Mac OS X debut |url=http://www.macworld.com/news/2001/03/09/instore/ |website=Macworld |archive-url=https://web.archive.org/web/20050326044508/http://www.macworld.com/news/2001/03/09/instore/ |archive-date=26 March 2005 |date=9 March 2001}}</ref><ref>{{cite web |title=Apple In-Store Events |url=http://www.apple.com/hotnews/articles/2001/03/instoreevents/events.html |website=Apple |archive-url=https://web.archive.org/web/20010312012455/http://www.apple.com/hotnews/articles/2001/03/instoreevents/events.html |archive-date=12 March 2001}}</ref>

A store located in [[Minneapolis]] reported that over 60% of their available Mac OS X stock was sold on launch day.<ref>{{cite web |first1=Rodney O. |last1=Lain |title=Minneapolis Store Sells In Excess Of 60% of OS X Copies On First Day |url=http://www.macobserver.com/article/2001/03/28.8.shtml |website=The Mac Observer |archive-url=https://web.archive.org/web/20010628000012/http://www.macobserver.com/article/2001/03/28.8.shtml |archive-date=28 June 2001 |date=28 March 2001}}</ref>

On April 3, 2001, Apple launched a bi-weekly email newsletter service named Mac OS X Product News that showcased the latest software for Mac OS X.<ref>{{cite web |last1=Sellers |first1=Dennis |title=Apple to launch OS X e-mail newsletter |url=http://maccentral.macworld.com/news/0103/30.newsletter.shtml |website=MacCentral Online |archive-url=https://web.archive.org/web/20010711230714/http://maccentral.macworld.com/news/0103/30.newsletter.shtml |archive-date=11 July 2001 |date=March 30, 2001}}</ref>