Editing Marketing (section)

=== C2B marketing ===
Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or business-to-consumer where the companies make goods and services available to the end consumers.  In this type of business model, businesses profit from consumers' willingness to name their own price or contribute data or marketing to the company, while consumers benefit from flexibility, direct payment, or free or reduced-price products and services. One of the major benefit of this type of business model is that it offers a company a competitive advantage in the market.<ref>{{Cite journal |last1=Aspara |first1=Jaakko |last2=Grant |first2=David B. |last3=Holmlund |first3=Maria |date=1 February 2021 |title=Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models |url=https://www.sciencedirect.com/science/article/pii/S001985012030835X |journal=Industrial Marketing Management |language=en |volume=93 |pages=356–369 |doi=10.1016/j.indmarman.2020.09.004 |s2cid=226739953 |issn=0019-8501}}</ref>