Editing Multimedia (section)

=== Commercial uses ===
Commercialization and marketing of products by companies in the modern day rely on increasingly more advanced displays of Interactive Multimedia for sophisticated tactics and customer retention. Advertising companies rely heavily on social interfaces and television to promote products, while [[Advertising|ads]] and websites that utilize [[Pop-up ad|pop-ups]] need their shorter, more concise methods to be as efficient and pleasing to the potential customers as possible. Using these platforms, they are able to express their message or persuade a targeted audience. External and internal office communications are often developed by hired [[creative service]] firms for advanced displays of information in a variety of necessary situations. Examples range from as common as holding more engaging presentations to providing trainees or new workers with more effective media to educate on a company's policies. Commercial multimedia developers may be hired to design for [[governmental services]] and [[Nonprofit|nonprofit service]] applications as well, which often takes the form of the campaigning websites and commercials pushed out to the public. In addition, the prominence of data mining within multimedia platforms in order to adjust marketing techniques based on the data they mine is a crucial and notable practice of commercial advertisement to efficiently understand the demographic of a target audience.<ref>{{cite book |doi=10.1016/B978-0-12-381479-1.00013-7 |chapter=Data Mining Trends and Research Frontiers |title=Data Mining |year=2012 |last1=Han |first1=Jiawei |last2=Kamber |first2=Micheline |last3=Pei |first3=Jian |pages=585–631 |isbn=978-0-12-381479-1 }}</ref> In recent years, a new trend of multimedia has arrived: a new sort of digital billboard placed on the side of buildings and usually wrapped around the side of them. These clips are made at differing angles to trick the brain into seeing them as 3-dimensional, like they're leaving the billboard entirely. This makes them eye-catching and therefore more likely to draw people's attention, which is, of course, very good for commercial purposes.