Editing PG Tips (section)

===Monkey (2007–2024, 2025–)===
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In January 2007, PG Tips reunited [[Johnny Vegas]] as Al and the [[ITV Digital]] [[Monkey (character)|Monkey]] character made by Paul Jomain, puppeteered by [[Nigel Plaskitt]] and Susan Beattie, and voiced by [[Ben Miller]]. ITV Digital had used the Monkey character in its own advertising but had entered administration in March 2002. In the end, ITV Digital’s former terrestrial [[Multiplex (TV)|multiplex]]es were taken over by [[Crown Castle]] and the [[BBC]] to create the [[Freeview (UK)|Freeview]] free-to-air service. The first commercial was titled "The Return", and saw Monkey returning to Al's house on a dark and stormy night, seeking to reignite their friendship after five years on the run. The Monkey character pointedly explains in said commercial that he is not a chimpanzee, he is a monkey, a nod to PG Tips' chimpanzee family.

One of the adverts was a spoof of the "deli scene" from the movie ''[[When Harry Met Sally...]]''. In the advert, Monkey describes the taste of PG Tips by saying "Oh Yes" repeatedly similarly like in the movie. The advert then moves to a scene with a woman at a nearby table asking the waiter "I'll have whatever he's having". The advert ends with the tagline "How would you describe the taste?" It was first shown on 3 February 2010.<ref>{{cite news|url=https://www.theguardian.com/media/2010/feb/01/pg-tips-when-harry-met-sally|title=PG Tips spoofs When Harry Met Sally in latest Monkey ad|last=Sweney|first=Mark|date=1 February 2010|work=The Guardian|location=London|access-date=19 September 2017}}</ref>

Another advert, promoting the naturally occurring [[theanine]] in PG Tips, featured Monkey and Al playing the characters of Captain Mainwaring and Private Pike from the popular sitcom [[Dad's Army]].

When PG Tips released the "Special Moments" range (initially "The New Ones"), another advert was released to advertise the "Fresh" one. It featured Monkey and Al out rambling. Monkey says to Al that they need a cup of the "Fresh" one. Al takes so long to decide how the tea tastes that before he can come to a conclusion, Monkey has been swept away by an eagle. This advert was later modified showing Monkey being dropped off in the eagle's nest with the four flavours of the Special Moments range, as well as two eagle chicks next to him.

After the US federal decision in support of same-sex marriage in 2015, PG Tips depicted its Monkey character under the rainbow flag in a message of support for gay marriage, which received some criticism for being a political statement.<ref>{{Cite web|url=http://www.independent.co.uk/voices/so-many-brands-have-gone-rainbow-coloured-i-dont-know-whether-to-take-pride-in-gay-marriage-or-buy-10353366.html |archive-url=https://ghostarchive.org/archive/20220524/http://www.independent.co.uk/voices/so-many-brands-have-gone-rainbow-coloured-i-dont-know-whether-to-take-pride-in-gay-marriage-or-buy-10353366.html |archive-date=2022-05-24 |url-access=subscription |url-status=live|title=So many brands have gone rainbow-coloured I don't know whether to take|date=2015-06-29|website=The Independent|language=en|access-date=2019-07-16}}</ref>

In 2015, as part of a rebrand, adverts featured Monkey observing absurd things and deciding to "Keep it tea."<ref>{{cite web|url=https://www.slrmag.co.uk/keep-it-tea-is-the-message-from-pg-tips/|title='Keep It Tea' is the message from PG tips - Scottish Local Retailer Magazine|website=www.slrmag.co.uk|date=4 September 2015|language=en-GB|access-date=19 September 2017|last1=Stein|first1=Findlay}}</ref>

In 2017, PG tips, Unilever, and software company Ubisend worked together to bring the Monkey persona to life through a [[Facebook Messenger]] chatbot for the Red Nose Day charity.<ref>{{cite web|url=https://www.ubisend.com/case-studies/unilever|title=Unilever raises 1 million laughs for Comic Relief with ubisend|work=ubisend|access-date=September 19, 2017}}</ref> For over three weeks leading up to [[Red Nose Day]], Facebook Messenger users could message Monkey and interact with him through his chatbot. Monkey also delivered one daily joke to each of his chatbot users at tea time with the goal of raising One Million Laughs for [[Comic Relief]].

In May 2024, PG Tips officially retired the Monkey character, stating that he was having a "well-deserved retirement".<ref>{{Cite web|url=https://twitter.com/PGtips/status/1785549753859665952#m|title=PG tips (@PGtips) on X}}</ref>

In May 2025, Monkey (now voiced by [[Ivo Graham]]) returned to the adverts. In the adverts, he married to a woman named Alice (portrayed by [[Emily Atack]]).<ref>{{cite web|url=https://www.telegraph.co.uk/news/2025/05/07/pg-tips-monkey-is-back-and-married-to-emily-atack/|title= PG Tips Monkey is back and 'married' to Emily Atack}}</ref>