Editing Pay-per-click (section)

== PPC Statistics ==

* Customers are 50% more likely to purchase something after clicking a paid ad.<ref>{{Cite web|title=SEO vs PPC – Time for a Fight! [Infographic]|date=20 June 2012|url=https://unbounce.com/ppc/seo-vs-ppc-infographic/}}</ref>
* SMEs spend $108,000 to $120,000 annually on PPC ads.<ref>{{Cite web |title=How Much Does PPC Cost in 2022? |url=https://www.webfx.com/ppc-pricing.html |website=WebFX}}</ref>
* 57.5% of users don't recognize paid ads when they see them.<ref>{{Cite web|title=VARN Original Research: Almost 60% of People Still Don't Recognise Google Paid Ads When They See Them.|url=https://varn.co.uk/01/18/varn-original-research-almost-60-people-still-dont-recognise-google-paid-ads-see/|website=VARN|date=18 January 2018}}</ref>
*Click bots and fake traffic cost online advertisers $35 Billion<ref>{{Cite web |title=Click Bots and Fake Traffic Cost Online Advertisers $35 Billion |date=3 October 2022 |url=https://www.searchenginejournal.com/click-bots-and-fake-traffic-cost-online-advertisers-35-billion/466804/#close }}</ref>