Editing Perceptual mapping (section)

=== Multidimensional perceptual maps ===
[[File:Multi-Dimensional Perceptual Map.gif|thumb|Example of a multi-dimensional perceptual map]]
Traditional perceptual maps are built with two visual dimensions (X- and Y-axis). Multidimensional perceptual maps are built with more dimensions visualised as profile charts in small map regions, and then items are mapped to the regions by their similarity to the vectors that represent the region. A common technique to construct this kind of multidimensional perceptual maps is the [[self-organizing map]]. This helps pinpoint more variables, allowing for more in-depth research into what influences the consumer. This means that the perceptual map can be applied beyond low-involvement purchases, and also helps with identification of segments in a market.