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=== Behaviour modification === {{see also|Behaviour modification}} In his study of innate [[human needs]], psychologist [[Abraham Maslow]] in his concept of a [[hierarchy of needs]] identified esteem and social fulfillment, garnered by recognition by family and peers, as a basic human need, and therefore able to be tied to structured programs that increase performance. Abraham Maslow, on “Third Force” psychology{{what|date=April 2021}}, combines aspects of [[behavioral psychology|behavioural]], [[cognitive psychology|cognitive]], and emotional psychology, and accounts for the impact of culture and society on behaviour.<ref name="Horney1950">{{cite book | last=Horney | first=Karen | title=Neurosis and human growth : the struggle toward self-realization | publisher=Norton | publication-place=New York | year=1950 | isbn=978-0-393-30775-7 | oclc=285408 | page=}}</ref>
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