Editing Performance indicator (section)

===Marketing and sales===
* New [[customer]] acquisition
* Customer acquisition cost (CAC)
* Average deal size
* Demographic analysis of individuals (potential customers) applying to become customers, and the levels of approval, rejections, and pending numbers
* Status of existing customers
*Customer density (the proportion of revenue attributable to a specified percentage of accounts, which ideally should match, for example the top 10% of accounts should broadly contribute 10% of revenue) <ref name=":0" />{{rp|page 8}}
* [[Customer attrition]] (the loss of clients or customers)
* Turnover (i.e., [[revenue]]) generated by segments of the customer population
* Outstanding balances held by segments of customers and terms of payment
* Collection of [[bad debt]]s within customer relationships
* Profitability of customers by demographic segments and segmentation of customers by profitability

Many of these customer KPIs are developed and managed with [[customer relationship management]] software.

Faster availability of data is a competitive issue for most organizations. For example, businesses that have higher operational/credit risk (involving for example credit cards or wealth management) may want weekly or even daily availability of KPI analysis, facilitated by appropriate IT systems and tools.