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Perrier
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==The Perrier Awards== From 1981 to 2005, the company sponsored an annual comedy award in the [[United Kingdom]], the Perrier Comedy Award, also known as "''The Perriers''". It was described as a means of supporting young comedic talent at the [[Edinburgh Festival Fringe]], an arts festival touted as "the world's largest". Initially for comedy reviews, by 1987 this included a standup comedian award. The award's sponsorship was taken over by various other advertisers starting in 2006 with commensurate renaming, and it eventually came to be called the [[Edinburgh Comedy Awards]].<ref>{{cite news|date=2006-06-14|title=Perrier ends Edinburgh comedy tie|publisher=BBC|url=http://news.bbc.co.uk/1/hi/entertainment/5078940.stm|access-date=2006-12-31}}</ref> The Perrier Young Jazz Awards were set up by Perrier in 1998,<ref name="auto">{{Cite web |url=https://www.scotsman.com/lifestyle/critic-s-choice-1-612744 |title=Critic's choice |archive-url=https://archive.today/20210514185935/https://www.scotsman.com/arts-and-culture/critics-choice-2463642 |archive-date=2021-05-14 |website=www.scotsman.com |access-date=2019-05-19 |url-status=live }}</ref> though never attained the success and recognition of their longer running comedy equivalent. The awards ran for four years, releasing an album showcasing its winners each year, before being discontinued. The last year the awards ceremony ran was 2001.
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