Editing Product placement (section)

====Early radio and television====
Over-the-air (OTA) radio and television in the United States are not funded through end user license or subscription.
In US [[radio]] since the 1930s and [[television]] since the 1950s, programs have been normally [[Underwriting spot|underwritten]] by [[sponsor (commercial)|sponsor]]s. ''[[Soap opera]]s'' were named for the [[consumer packaged goods]] products advertised by [[Procter & Gamble]] and [[Unilever]]. When television began to grow popular, [[DuMont Television Network|DuMont's]] 1950s ''[[Cavalcade of Stars]]'' show did not rely on a sole sponsor. Sponsorship continues with programs sponsored by major vendors such as [[Hallmark Cards]].

The conspicuous display of [[Studebaker]] motor vehicles in the television series ''[[Mister Ed]]'' (1961–1966), which was sponsored by the Studebaker Corporation from 1961 to 1963, as well as the display of [[Ford Motor Company|Ford]] vehicles on the series ''[[Hazel (TV series)|Hazel]]'' (1961–1966), which was sponsored by the Ford Motor Company from 1961 to 1965, are other examples of television product placement.

The UK commercial television network [[ITV (TV network)|ITV]] broadcast [[admag]]s—entertainment programs with product placement—such as ''Jim{{'}}s Inn'' until Parliament banned them in 1963.<ref name="joseph1980">{{Cite book |last=Joseph |first=Michael |url=https://www.worldradiohistory.com/UK/Television-&-Radio-ITV/25-Years-on-ITV-1955-1980.pdf |title=25 Years on ITV |publisher=Independent Television Books Ltd |year=1980 |isbn=0-900727-81-0 |location=London |pages=33, 36 |access-date=2025-02-22}}</ref>