Editing Prudential plc (section)

==Prudential RideLondon==
Prudential were the inaugural sponsor of RideLondon, an annual two-day cycling festival, held for the first time in 2013. The 2017 Prudential RideLondon-Surrey 100 set a new fundraising record for the event, with £12.75 million raised for charity, bringing the total raised by the event to more than £53 million in its first five years.<ref>{{Cite web|url=https://www.prudentialridelondon.co.uk/news-media/latest-news/prudential-ridelondon-raises-record-breaking-12-million-for-charity/|archive-url=https://web.archive.org/web/20160307125640/https://www.prudentialridelondon.co.uk/news-media/latest-news/prudential-ridelondon-raises-record-breaking-12-million-for-charity/|url-status=dead|archive-date=7 March 2016|title= Riders raise record £12.75 million for charity in 2017 |publisher=Prudentialridelondon.co.uk |access-date=18 December 2017}}</ref>

The event was developed by the Mayor of London and his agencies and is organised by the London & Surrey Cycling Partnership. The main events are a 100-mile professional road race through Surrey and London, and an amateur race along the same route. Participants in the amateur race typically raise money for good causes. The 20,709 finishers in the 2014 event raised more than £10 million for charity.<ref>{{Cite web |url=http://www.prudentialridelondon.co.uk/News/Newsroom/Prudential_RideLondon_raises_record-breaking__10_million_for_charity_s1_p20267.htm |title=Prudential RideLondon raises record-breaking £10 million for charity |publisher=Prudentialridelondon.co.uk |access-date=18 December 2014 |url-status=dead |archive-url=https://web.archive.org/web/20150210155409/http://www.prudentialridelondon.co.uk/News/Newsroom/Prudential_RideLondon_raises_record-breaking__10_million_for_charity_s1_p20267.htm |archive-date=10 February 2015}}</ref> Prudential ended its title sponsorship of RideLondon in 2020.<ref>{{Cite news|url=https://www.cyclingnews.com/news/prudential-to-end-title-sponsorship-of-ridelondon/ |title=Prudential to end title sponsorship of RideLondon |publisher=cyclingnews}}</ref>