Editing Push poll (section)

=== United Kingdom ===
In "[[The Ministerial Broadcast]]", a 1986 episode of the satirical television program ''[[Yes, Prime Minister]]'', the Prime Minister's [[Cabinet Secretary (United Kingdom)|Cabinet Secretary]], [[Sir Humphrey Appleby]] (portrayed by [[Nigel Hawthorne]]), demonstrates push polling to the Prime Minister's [[Principal Private Secretary to the Prime Minister of the United Kingdom|Principal Private Secretary]], [[Bernard Woolley]] (portrayed by [[Derek Fowlds]]), with respect to the policy of reintroducing [[National Service in the United Kingdom|National Service]]:<ref name=":0">{{Cite web |date=20 February 2024 |title=Yes Prime Minister, questionnaire design matters |url=https://www.ipsos.com/en-uk/yes-prime-minister-questionnaire-design-matters |website=Ipsos}}</ref>
{| class="wikitable"
|+Questions asked by the pollster
!In support
!In opposition
|-
|
# "Are you worried about the number of young people without jobs?"
# "Are you worried about the rise in crime among teenagers?"
# "Do you think there's a lack of discipline in our [[comprehensive schools]]?"
# "Do you think young people would welcome some authority and leadership in their lives?"
# "Do you think young people respond well to a challenge?"
# "Would you be in favour of reintroducing national service?"
|
# "Are you worried about the danger of war?"
# "Are you worried about the growth of armaments?"
# "Do you think there's a danger in giving young people guns and teaching them how to kill?"
# "Do you think it's wrong to force people to take up arms against their will?"
# "Would you be opposed to the reintroducion of national service?"
|}
Appleby demonstrates that, with Woolley answering in the affirmative to the leading questions, he would find it difficult to argue against the desired policy. Appleby then alleges that disreputable polling companies would discard the leading questions and provide only the results for the main question.<ref name=":0" />

In 2024, polling firm [[Ipsos]] released two 1,000-respondent polls demonstrating that, if the first set of questions was asked, the reintroduction of national service had a 45% to 38% margin of support, whereas if the second set of questions was asked, reintroduction was opposed by a margin of 48% to 34%. Ipsos's polling was meant to demonstrate the danger of push-polling—especially in [[2024 United Kingdom general election|an election year]]—and promote the resiliency of [[British Polling Council]] rules that seek to prevent it.<ref name=":0" />