Editing QVC (section)

====Diller's takeover and failure of Q2====

Introduced to televised shopping by designer [[Diane von Fürstenberg]] a decade before their marriage, [[Fox Broadcasting Company|Fox]] founder [[Barry Diller]] pursued slick "infotainment"-style programming as his next television venture.<ref>{{cite news |last1=Farhi |first1=Paul |title=Shopping For a New TV Formula |url=https://www.washingtonpost.com/archive/business/1993/07/30/shopping-for-a-new-tv-formula/622c9c50-d53c-4f2a-af6b-899d42a0d42b/ |access-date=19 April 2020|newspaper=The Washington Post |date=30 Jul 1993}}</ref> After resigning as chairman of [[Fox Corporation|Fox Inc.]] in early 1992, Diller's Arrow Investments purchased a $25 million stake in QVC, or just under 3 percent of the company, in December 1992 and Diller succeeded Segel as chairman and chief executive on January 18, 1993.<ref>{{cite news |last1=Sims |first1=Calvin |title=Diller Acquires QVC Stake |url=https://www.nytimes.com/1992/12/11/business/company-news-diller-acquires-qvc-stake.html |access-date=19 April 2020 |newspaper=[[The New York Times]] |date=11 Dec 1992 |archive-url=https://web.archive.org/web/20180116033734/http://www.nytimes.com/1992/12/11/business/company-news-diller-acquires-qvc-stake.html |archive-date=January 16, 2018 |url-status=live }}</ref>

Diller, known for building Fox as a fourth national television network in just five years, replaced QVC's second channel, The Fashion Channel, with Q2.<ref>{{cite news |last1=Robins |first1=J. Max |title=QVC2 fashioning new order with Carpenter |url=https://variety.com/1993/tv/news/qvc2-fashioning-new-order-with-carpenter-109172/ |access-date=28 January 2022|publisher=[[Variety (magazine)|Variety]] |date=30 Jul 1993}}</ref> Debuting in spring 1994, Q2 was aimed at younger, more economic shoppers, and broadcast from New York City. The spin-off network was shelved in 1996, costing QVC $55 million.<ref>{{cite news |last1=Landler |first1=Mark |title=Diller Acquires QVC Stake |url=https://www.nytimes.com/1996/05/20/business/barry-diller-used-to-work-here.html |access-date=19 April 2020 |newspaper=[[The New York Times]] |date=20 May 1996 |archive-url=https://web.archive.org/web/20190414201739/https://www.nytimes.com/1996/05/20/business/barry-diller-used-to-work-here.html |archive-date=April 14, 2019 |url-status=live }}</ref>