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=== Purchase by Apollo and IPO === In August 2012, Redbox's founder, Gregg Kaplan, resigned as president and COO of Redbox, and was succeeded as president by Anne Saunders.<ref>{{cite web |date=August 25, 2012 |title=Redbox Founder Gregg Kaplan Exits Coinstar; Anne Saunders Named Prexy |url=http://www.vendingtimes.com/me2/dirmod.asp?sid=EB79A487112B48A296B38C81345C8C7F&nm=Vending+Features&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=F4EDEE9A648B4F849F4AC0AA06C00A44 |access-date=August 26, 2012 |work=[[The Vending Times]]}}</ref> Throughout most of 2016, parent company Outerwall was seeking a buyer based on shareholder input. In early September, Outerwall was sold to [[Apollo Global Management]] and its three units (Coinstar, [[Coinstar|ecoATM]] and Redbox) were split into separate operating companies. In late September 2016, Outerwall CFO Galen Smith was announced as the new CEO of Redbox.<ref>{{cite web| first= Nat| last= Levy| url= http://www.geekwire.com/2016/outerwall-deal-new-ceos/ |title= CEO of Redbox and Coinstar maker Outerwall out as businesses split into separate enterprises following acquisition| website= Geekwire.com| date= September 28, 2016| access-date= October 24, 2016}}</ref> In January 2017, Redbox began moving some of its then-40,000 kiosks, with the intention of analyzing consumer trends and reacting to under-performing neighborhoods.<ref>{{cite news |publisher=Loc8Nearme.com |title=Redbox Is Not Pulling Kiosks From NYC Locations |date=January 27, 2017}}</ref><ref>{{cite web|url=https://consumerist.com/2017/01/03/is-redbox-removing-its-kiosks-or-just-moving-them/|title=Is Redbox Removing Its Kiosks, Or Just Moving Them?|date=3 January 2017}}</ref> On December 13, 2017, Redbox offered a new [[video streaming]] service called Redbox On Demand.<ref name="ctrib">{{Cite web |url=https://www.chicagotribune.com/business/ct-biz-redbox-streaming-video-20171213-story.html |title=Redbox rolls out streaming video service |last=Channick |first=Robert|date=2017-12-13|website=Chicago Tribune|language=en-US|access-date=2019-05-04}}</ref> The percentage of consumers renting or purchasing movies from Redbox rose in the fourth quarter of 2017 from the third quarter, according to a TiVo survey.<ref>{{cite news|url=https://www.mediaplaynews.com/redbox-ups-q4-usage-tops-itunes-google-youtube-vudu/|title=Redbox Ups Q4 Usage, Tops iTunes, Google, YouTube, Vudu|newspaper=Media Play News|publisher=[[JCH Media Inc.]]|access-date=April 25, 2018}}</ref> That month, Disney sued Redbox, accusing them of violating copyrights by selling codes to download Disney movies such as ''[[Star Wars: The Force Awakens]]'' and ''[[Beauty and the Beast (2017 film)|Beauty and the Beast]]''.<ref>{{Cite web |last=Faughnder |first=Ryan |date=2017-12-01 |title=Disney sues Redbox to stop digital movie sales, in the latest feud between the companies |url=http://www.latimes.com/business/hollywood/la-fi-ct-disney-redbox-feud-20171201-story.html |access-date=2018-11-14 |website=Los Angeles Times}}</ref> In April 2018, Redbox acquired the independent film ''[[Benjamin (2019 film)|Benjamin]]'' for a 90-day release period though its kiosks and on demand service, as the first Redbox Original.<ref name="Variety2019-04-09">{{cite news |url = https://variety.com/2019/digital/news/redbox-original-bob-saget-benjamin-movie-1203183883/ |title = Redbox Sets First Original Release: Bob Saget Drug-Addiction Dark Comedy 'Benjamin' |work = [[Variety (magazine)|Variety]] |first = Todd |last = Spangler |date = April 9, 2019 |archive-url = https://web.archive.org/web/20190410131924/https://variety.com/2019/digital/news/redbox-original-bob-saget-benjamin-movie-1203183883/ |archive-date = April 10, 2019 |access-date = September 4, 2019 |url-status = live |quote = The DVD-rental kiosk operator is calling Saget's indie film a "Redbox Original". What that means: Redbox has rights to an exclusive 90-day window on ''Benjamin'', to be available starting April 23, both to rent at its network of U.S. kiosks and to rent or purchase through its Redbox On Demand streaming service.}}</ref> In October 2019, Redbox formed a film and TV series production division, Redbox Entertainment, with Marc Danon as senior advisor of content acquisition.<ref name="vty0">{{cite news |last1=Spangler |first1=Todd |title=Redbox Forms Division to Fund and Acquire Original Content, Led by Ex-Lionsgate Exec Marc Danon |url=https://variety.com/2019/digital/news/redbox-entertainment-original-content-marc-danon-1203383463/ |access-date=February 19, 2020 |work=Variety |date=October 25, 2019 |language=en}}</ref> Redbox announced on December 9, 2019, that it would no longer be renting video games but continued selling used video game copies through the end of the year.<ref>{{cite web | url = https://www.theverge.com/2019/12/9/21003320/redbox-video-games-rentals-purchases-movies-business | title= Redbox no longer rents video games, and it will end game sales this year | first = Jay | last = Peters | date = December 9, 2019 | access-date = December 9, 2019 | work = [[The Verge]] }}</ref> Redbox Free Live TV, a [[free ad-supported streaming television]] service, was soft launched in early February 2020 with a nationwide launch on February 18.<ref name="vty">{{cite news |last1=Spangler |first1=Todd |title=Why Redbox Is Moving Into Free, Ad-Supported Streaming Video |url=https://variety.com/2020/digital/news/redbox-free-live-tv-streaming-1203506741/ |access-date=February 20, 2020 |work=Variety |date=February 18, 2020 |language=en}}</ref> The company's revenue fell 20% in 2019, 36% in 2020 and over 50% in 2021.<ref>{{Cite news |last=Capital |first=Napoleon |date=2022-02-16 |title=Redbox Shares Might Be Going To Zero |url=https://seekingalpha.com/article/4487426-redbox-shares-might-be-going-to-zero |access-date=2024-08-20 |work=Seeking Alpha |language=en-US}}</ref> On May 17, 2021, Redbox announced that it reached a definitive agreement to merge with Seaport Global Acquisition, a [[special-purpose acquisition company]] which would result in Redbox being publicly listed on the [[Nasdaq]] under the ticker RDBX.<ref>{{cite web|last=Goldsmith|first=Jill|title=Redbox Going Public In SPAC Merger, To Trade On Nasdaq Under RDBX|url=https://deadline.com/2021/05/redbox-to-go-public-spac-merger-1234758249/|work=[[Deadline Hollywood]]|date=May 17, 2021}}</ref> The company officially went public on October 25, 2021.<ref>{{cite web|title=Redbox Is Set to Go Public After Officially Closing SPAC Merger|url=https://variety.com/2021/digital/news/redbox-public-offering-closes-spac-deal-1235095923/|work=[[Variety (magazine)|Variety]]|first=Todd|last=Spangler|date=October 22, 2021}}</ref>
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